IAAF WORLD JUNIOR CHAMPIONSHIPS OREGON 14
In the summer of 2014, more than 2,000 athletes from around the world descended on Eugene, Oregon for the IAAF World Junior Championships. The event organizers at TrackTown USA relied on AHM Brands to provide creative and branding direction for the event—the first time it had ever been held on U.S. soil. What resulted was a pre-event launch campaign, original brandscape materials and a complete array of outdoor advertising. Working with a variety of stakeholders and sponsors, AHM delivered a consistent brand experience, increased public awareness and helped set the stage for a successful Championships event.