IAAF World Junior Champions Oregon 14


IAAF WORLD JUNIOR CHAMPIONSHIPS OREGON 14

In the summer of 2014, more than 2,000 athletes from around the world descended on Eugene, Oregon for the IAAF World Junior Championships. The event organizers at TrackTown USA relied on AHM Brands to provide creative and branding direction for the event—the first time it had ever been held on U.S. soil. What resulted was a pre-event launch campaign, original brandscape materials and a complete array of outdoor advertising. Working with a variety of stakeholders and sponsors, AHM delivered a consistent brand experience, increased public awareness and helped set the stage for a successful Championships event.  

 

BRANDSCAPE

 

ONE-YEAR-OUT EVENT

 

WEBSITE

 

IAAF WORLD JUNIOR CHAMPIONSHIPS OREGON 14 AT HISTORIC HAYWARD FIELD

 

MEDALS

 

FAN INTERACTIVE ZONE

 

PRINT COLLATERAL

 

OUTDOOR ADVERTISING