Blog
Original brand journalism offering expert guidance for your brand and business, client celebrations, case studies and more.
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Written Strategy: Discover Your Due Diligence
In this first of a series taking an in-depth look at the key elements of an effective written strategy, let’s uncover the importance of discovery. Regardless of what kind of project a… -
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Celebrating Sara
We think one of the most important things we can do for our clients and for each other is to help our talented team members grow and evolve in their careers. That’s… -
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Revolutionizing Senior Living: The Ovation Brand Story
When it comes to redefining something as traditional as senior living, it takes innovation and determination to make the impossible possible. The Avamere Family of Companies presented AHM with an audacious challenge:… -
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Thoughts on AI
It’s been a long time since an innovation has set the branding and marketing industry abuzz like AI has. The staff at AHM Brands is generally hit with variations of two questions… -
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Five Ways to Help Your Brand Work Smarter
Putting some thought into a few key elements of your brand and business can put you firmly on the side of working smarter and not harder. The most effective brands think deeply… -
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The Sound of Silence
Silence is never awkward around here when it serves a purpose. This article is a great reminder that leaving room for people to gather their thoughts can lead to interactions that are… -
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AHM Brands Named “Stars of Broadcasting” Winner
We didn’t even know we were nominated for the 2023“Stars of Broadcasting”award from the Oregon Association of Broadcasters, so we’ll keep our acceptance statement brief: Thank you! It’s a pleasure serving our… -
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Long Live Henry Weinhard’s
Reviving a storied brand requires calm nerves and just enough bravery to be bold without getting carried away. Good thing resurrecting this legendary brand came with plenty of Oregon-made beer. Most good… -
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Effective Brand Strategies Start with a Single Page
An effective brand strategy should deliver your organization clarity, simplicity and consistency while finding the sweet spot where your audiences, your business goals and your internal culture converge. Here’s a good test… -
Roseburg Announces Historic Oregon Investment
Oregon is our home, and we wake up every day pinching ourselves that we get to help local businesses and organizations build relationships with their audiences, whether near or far. It’s especially…
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