Roseburg Forest Products

The Challenge

When living your values means being driven to win, operating with handshake integrity and having sawdust in your veins like the team members at Roseburg Forest Products, you need a comprehensive brand strategy that harnesses that spirit and works just as hard as everyone else.

Roseburg challenged AHM to develop a cohesive, forward-thinking brand strategy that would bring clarity, consistency and efficiency to an expansive branding and marketing footprint that stretches across 12 North American manufacturing locations, nearly 3,000 employees and scores of distributors, partners and customers residing as far away as Asia.

The Solution

Effectively tackling a branding task of this scope starts with in-depth research and AHM responded by conducting nearly one hundred individual surveys and hours of face-to-face interviews with key leaders throughout Roseburg’s operation. We then worked closely with their internal marketing team and company executives to build a comprehensive brand strategy ready to roll up its sleeves and get to work with clean visuals and a confident, approachable tone.

With a vertically integrated structure of their own, Roseburg appreciates AHM’s full-service, in-house branding and marketing expertise. Whether we’re bringing their unique brand spirit to life through video pieces, digital assets, sales literature, environmental signage, apparel or dozens of other communication elements, Roseburg relies on AHM for the strategic branding skills that influence real business outcomes and keep their team focused on making lives better from the ground up.

The Goods

Brand Strategy
Campaign
Content
Content Marketing
Environment
Website
Strategy
Video
Photography
Graphic Design
Identity Design
UX/UI
Digital Marketing
Traditional Marketing

Roseburg photoshoot, Chester, South Carolina

Capturing Roseburg’s resource team at work

Cutting-edge wood products manufacturing, Chester, South Carolina

AHM video shoot with Roseburg team members

Capturing Roseburg's commitment to sustainable forestry

AHM Impact

Stronger, more consistent and cohesive branding across internal and externally facing elements ranging from product literature, print advertisements and employee recruitment to videography initiatives and Roseburg’s website

Through 80 years of experience, Roseburg knows how volatile the wood products industry can be and demanded an identity and branding program with the right mix of flexibility and firmness to handle both today’s needs and whatever lies ahead