From 2015-2019, the University of Oregon Office of Stewardship challenged AHM to develop a one-night immersive brand experience that would honor the university’s most important movers, shakers, achievers and influencers.
The Pioneer Awards offered a night of celebration and emotion where honorees were acknowledged for using their life’s work to create a better world. With Stewardship leaders providing theme direction and key input leading up to the event, AHM was able to capture the Awards’ emotional energy through strategic expression that delivered a seamless, 360-degree brand experience for both hosts and guests.
Working under exacting timelines and strict budgets, AHM continually harnessed the strategic power of light, sound, scale, material, color, texture, images and words to ensure even regular attendees of the Pioneer Awards enjoyed an unexpected, gratifying experience each year. From the reception and cocktails to the awards ceremony and closing remarks, delivering an unforgettable event that integrated immersive brand communication with honoring the University of Oregon’s brightest stars became something of its own reward.