Cultivating Connection: Turning Social Media Clicks into Umpqua Dairy Cravings

Still family-owned and operated, Oregon’s Umpqua Dairy has been making award-winning ice cream, sour cream, cottage cheese and milk for more than 90 years. With fans throughout Oregon and the Pacific Northwest, Umpqua Dairy needed their social media efforts to reflect the brand’s loyal following, community focus and growth potential.

Umpqua Dairy turned to AHM Brands to develop a strategic, creative and client-centric approach that would use the power of social media to improve consumer engagement. Recognizing that authentic connections are built over time and not overnight, AHM created a strategy focused on organic growth, supplemented by highly targeted paid initiatives. Content is designed to not only resonate with Umpqua Dairy’s existing fanbase, but also to attract new followers who share a passion for the kind of high-quality dairy products Umpqua Dairy is known for.

Since taking over Umpqua Dairy’s social media management on Facebook and Instagram, AHM has prioritized consistent posting to ensure the brand is continually engaging with its audience. This regularity has been crucial in keeping Umpqua Dairy top-of-mind for consumers while providing room to investigate different types of content to know what truly resonates.

To bring Umpqua Dairy’s story to life across Facebook and Instagram, AHM leverages a variety of content formats and interactive posts designed to engage audiences in meaningful ways.

• Feedback Posts: Inviting the community to participate in fun, interactive posts like “Design Your Dream Ice Cream” not only drives engagement but also provides valuable insights into what flavors and products consumers are excited about. These posts have become a staple in Umpqua Dairy’s social media strategy by allowing us to tap into the creativity and preferences of an engaged fanbase.
• Videos, Reels and Recipes: In the age of visual content, you know that static images alone won’t cut it. That’s why AHM incorporates dynamic content such as videos, reels and recipes into Umpqua Dairy’s social media strategy. From showcasing the production process to sharing mouthwatering recipes featuring Umpqua Dairy’s family of products, these visually compelling posts have significantly improved media reach and helped grow the brand’s Instagram following.
• Professional Photoshoots: To highlight Umpqua Dairy’s delicious, award-winning ice cream flavors, AHM conducts professional photoshoots that beautifully capture the essence of Oregon-made dairy products. These high-quality images have been used across Umpqua Dairy’s social media platforms to create a visually appealing and cohesive brand presence that stands out in users’ feeds.
• Community Management: Social media should be a conversation between brand and consumer and AHM is prompt and efficient when responding to those one-off questions, concerns and queries customers are bound to have. Using comments and direct interaction with social media users allows AHM to educate and help consumers on Umpqua Dairy’s behalf.

IMPACT

The impact of AHM Brands’ social media strategy for Umpqua Dairy has been significant, including a 56% increase in reach, a 318% increase in comments and a 3,628% increase in impressions over the past 12 months. By maintaining a consistent posting schedule and focusing on content that encourages interaction, Umpqua Dairy has experienced impressive growth in both followers and engagement. Whether it’s through interactive posts, engaging videos, beautiful product photography or community management, AHM is committed to helping Umpqua Dairy stay connected with the people who matter most—their customers.