Generated by All in One SEO Pro v5.0.1.1, this is an llms-full.txt file, used by LLMs to index the site. # AHM Brands Brand Truth. ## Posts ### [Blog](https://www.ahmbrands.com/blog/) **Published:** March 13, 2015 **Author:** ahmdeveloper --- ### [Why Brands Are Rethinking Their Website Platforms in 2025 and Beyond](https://www.ahmbrands.com/website-platforms-in-2025/) **Published:** March 4, 2025 **Author:** Kevin **Content:** ![Is your website keeping up? | Blog featured image](https://www.ahmbrands.com/wp-content/uploads/2025/02/WebflowPhoto_SocialBlog_Header.png "WebflowPhoto_SocialBlog_Header") ## Technology continues to change. Is your website keeping up? ![Websites with Webflow - Icon](https://www.ahmbrands.com/wp-content/uploads/2025/02/WEbflowPhoto_SocialBlog_bodyimage1.png "WEbflowPhoto_SocialBlog_bodyimage1") You know the digital landscape is evolving faster than ever. What worked for your brand’s website even five years ago may now be holding you back. In 2025, brands are rethinking their website platforms by recognizing that outdated technology, security risks and high maintenance costs are slowing them down. If your brand’s website is still running on a traditional platform like WordPress, it might be time to consider the modern, scalable and future-proof benefits of Webflow. ## **Why Are Brands Moving Away from WordPress?** For years, WordPress was the go-to choice for business and marketing websites. But as technology advances, companies are finding that it comes with hidden costs and inefficiencies that impact growth and consumer engagement: ### **Security & Maintenance Headaches** Constant updates, plugin conflicts and security vulnerabilities make WordPress a high-maintenance platform. Businesses are shifting toward modern platforms like Webflow that eliminate these issues with built-in security and seamless updates. ![Security + Maintenance Headaches - Icon](https://www.ahmbrands.com/wp-content/uploads/2025/02/WEbflowPhoto_SocialBlog_bodyimage2.png "WEbflowPhoto_SocialBlog_bodyimage2") ![Performance + Speed - Icon](https://www.ahmbrands.com/wp-content/uploads/2025/02/WEbflowPhoto_SocialBlog_bodyimage3.png "WEbflowPhoto_SocialBlog_bodyimage3") ### **Performance & Speed Challenges** Slow load times and bloated plugins can hurt user experience and SEO. Webflow’s cleaner, more efficient code ensures faster websites that perform better. ### **Cost Over Time** While WordPress may seem cost-effective at first, ongoing maintenance, troubleshooting, and security fixes add up. Webflow reduces long-term costs by streamlining website management. AHM has seen existing clients save more than $1,000 per year on hosting and upkeep costs alone by switching to Webflow. ![Cost Effectiveness - Icon](https://www.ahmbrands.com/wp-content/uploads/2025/02/WEbflowPhoto_SocialBlog_bodyimage4.png "WEbflowPhoto_SocialBlog_bodyimage4") *“If you have an old or complicated WordPress website, upgrading to Webflow is a lot like upgrading the aging pipes in your house to a modern plumbing system,” says AHM Web Director Kevin Beick. “When you upgrade, you’re being proactive about vulnerabilities instead of waiting for your website to fail and having an emergency on your hands.”* ![A graphic image of a man fixing sink plumbing](https://www.ahmbrands.com/wp-content/uploads/2025/02/WebFlowBlog_SocialBlog_BodyImage5-1600x761.png "WebFlowBlog_SocialBlog_BodyImage5") ## **Why Webflow is the Future of Business Websites** More and more companies are realizing they need a platform that grows with them—without the headaches. Choosing a Webflow agency skilled in WordPress-to-Webflow migration for your brand’s website provides: ![Low-Maintenance, High Security Hosting - Icon](https://www.ahmbrands.com/wp-content/uploads/2025/02/WEbflowPhoto_SocialBlog_bodyimage6.png "WEbflowPhoto_SocialBlog_bodyimage6") ### **Low-Maintenance, High-Security Hosting** No more plugin updates or security patches. Webflow’s managed hosting keeps your site secure and optimized automatically. ### **Lean Design Flexibility** No unwieldy or unreliable plugins, just a powerful visual editor that allows for custom, high-performance websites. ![Lean Design Flexibility - Icon](https://www.ahmbrands.com/wp-content/uploads/2025/02/WEbflowPhoto_SocialBlog_bodyimage7.png "WEbflowPhoto_SocialBlog_bodyimage7") ![Future proof your website - Icon](https://www.ahmbrands.com/wp-content/uploads/2025/02/WEbflowPhoto_SocialBlog_bodyimage8.png "WEbflowPhoto_SocialBlog_bodyimage8") ### **Future-Proof Technology** Built for brand scalability, future integrations and modern AI-driven enhancements, Webflow ensures your website stays competitive *“For many brands, your website serves as the hub of consumer engagement,” says Kevin. “Moving to Webflow gives you a platform that’s both reliable and flexible as consumer needs and trends evolve.”* ## Is It Time to Upgrade? If your website is starting to feel like a leaky patchwork of plugins and updates, it’s time to explore a solution that empowers your brand rather than holding it back. This year, companies are making the switch to Webflow—not just for a better-looking website, but for a smarter investment in their long-term growth and brand success. To see real-world examples of websites made with Webflow, check out some of [AHM’s](https://www.ahmbrands.com/) recent work for [Zaxis Finance](https://www.zaxisfinance.com/) and [PLS Realty](https://www.pls-realty.com/). **Categories:** Brand Guidance --- ### [Webflow vs. WordPress: Which Platform is Right for Your Brand?](https://www.ahmbrands.com/webflow-vs-wordpress/) **Published:** April 2, 2025 **Author:** Devon Decembre **Content:** ![Webflow vs. WordPress: Which Platform is Right for Your Brand? - Blog Headers Image](https://www.ahmbrands.com/wp-content/uploads/2025/04/WebFlow_2_Header-Image.png "WebFlow_2_Header Image") ## Is your brand’s website stuck in the past? Think back to when flip phones were peak mobile technology. Sure, they worked—you could call, text (slowly) and maybe even play a basic game. ![Hands holding a smartphone graphic image](https://www.ahmbrands.com/wp-content/uploads/2025/04/WEbflowPhoto2_SocialBlog_bodyimage1.png "WEbflowPhoto#2_SocialBlog_bodyimage1") Then came smartphones—sleek, intuitive, and packed with everything you need in one device: email, navigation, apps, social media and more. Once you switched, there was no going back. This is the difference between comparing Webflow and WordPress. WordPress may have been the go-to choice for years, and it can still be powerful when set up and maintained properly. Today’s brands, however, increasingly need a modern, efficient platform built for the future. That’s Webflow. ## **Why WordPress Feels Like a Flip Phone** If your brand’s website is still running on WordPress or a more traditional content management system, you may be dealing with common headaches—like frequent plugin updates, security patches or unplanned maintenance costs. ![Constant updates + security patches graphic image](https://www.ahmbrands.com/wp-content/uploads/2025/04/WEbflowPhoto2_SocialBlog_bodyimage2-1.png "WEbflowPhoto#2_SocialBlog_bodyimage2") ### **Constant Updates & Security Patches** Like an old flip phone that requires manual adjustments, WordPress sites demand ongoing plugin updates and security patches to stay fully functional. While some businesses mitigate this by hiring specialized teams or using premium hosting, it can still create time and budget overhead. ### **Plugin Overload and Compatibility Issues** Want to add a feature? With WordPress, that often means installing yet another plugin. But more plugins can slow your site down and increase the risk of conflicting code that can lead to extra troubleshooting busy brands don’t want to handle regularly. ![Plugin overload + compatability issues graphic image](https://www.ahmbrands.com/wp-content/uploads/2025/04/WEbflowPhoto2_SocialBlog_bodyimage3.png "WEbflowPhoto#2_SocialBlog_bodyimage3") ![Hidden costs over time graphic image](https://www.ahmbrands.com/wp-content/uploads/2025/04/WEbflowPhoto2_SocialBlog_bodyimage4.png "WEbflowPhoto#2_SocialBlog_bodyimage4") ### **Hidden Costs Over Time** WordPress might seem cost-effective at first glance but ongoing developer fees, troubleshooting and maintenance can add up—especially if you don’t have an in-house team. *“Many brands don’t realize how much time and money they’re losing to website maintenance until they step back and evaluate it,” says AHM Web Director **Kevin Beick**. “Webflow removes that burden and allows businesses to focus on growth instead of troubleshooting.”* ## Why Webflow is the Smart Choice Back when you upgraded your flip phone to a smartphone, you were at some level trading frustration for simplicity. Everything you needed—apps, email, navigation—was built-in. Moving from WordPress to Webflow does the same for your website. ![No plugin headaches graphic image](https://www.ahmbrands.com/wp-content/uploads/2025/04/WEbflowPhoto2_SocialBlog_bodyimage5.png "WEbflowPhoto#2_SocialBlog_bodyimage5") ### No Plugin Headaches Core functionality is built in so you can skip the never-ending cycle of installing, updating and troubleshooting third-party plugins. ### Faster Performance Webflow’s clean, optimized code ensures faster load times and a smoother user experience right out of the box. ![Faster performance graphic image](https://www.ahmbrands.com/wp-content/uploads/2025/04/WEbflowPhoto2_SocialBlog_bodyimage6.png "WEbflowPhoto#2_SocialBlog_bodyimage6") ![Simplified content management graphic image](https://www.ahmbrands.com/wp-content/uploads/2025/04/WEbflowPhoto2_SocialBlog_bodyimage7.png "WEbflowPhoto#2_SocialBlog_bodyimage7") ### **Simplified Content Management** There’s no daunting backend code or complicated dashboard. If you can use a smartphone, you can easily update content on Webflow. ### **Future-Proof and Scalable** Just like smartphones evolve with new apps and features, Webflow constantly updates its built-in capabilities. Whether you want AI-driven tools, advanced animations or complex integrations, you can add new functionality without worrying about outdated or conflicting software. ![Future-proof & scalable graphic image](https://www.ahmbrands.com/wp-content/uploads/2025/04/WEbflowPhoto2_SocialBlog_bodyimage8.png "WEbflowPhoto#2_SocialBlog_bodyimage8") *“One of the biggest advantages of Webflow is that it empowers marketing teams to manage their own content with ease—without having to call a developer for every small update,” says Kevin. “That’s a game-changer for brands that move fast.”* ## Is It Time to Upgrade? If your brand’s website reminds you of a clunky, high-maintenance flip phone, it might be time to trade up to a smart, high-performance Webflow experience. To see real-world examples of websites made with Webflow, check out some of [AHM’s](https://www.ahmbrands.com/) recent work for [Zaxis Finance](https://www.zaxisfinance.com/) and [PLS Realty](https://www.pls-realty.com/). **Categories:** Brand Guidance --- ### [A Year Behind the AHM Brands Lens: Helping Clients Tell Their Story](https://www.ahmbrands.com/2024-photography/) **Published:** December 28, 2024 **Author:** Kevin **Content:** ![A photo collage of a year in photos taken by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_Header.png "YearEndPhotos_SocialBlog_Header") Great brands rely on great photography to tell unforgettable stories. Read on as AHM Director of Photography Thomas Boyd reflects on the range of work photographed for AHM’s clients over the past 12 months. From the serene Oregon coastline to industrial hubs of activity, and from community events to quiet moments of connection, this year’s projects have covered a lot of ground—both literally and figuratively. ##### Exploring Oregon’s Communities: Lincoln City to Dillard Some of my assignments took me to contrasting parts of Oregon, each with its own character. In Lincoln City, the coastal beauty offered a dramatic backdrop for my work, with its mix of natural landscapes and small-town charm. On the other end of the spectrum, a trip to Dillard brought me to a mill truck shop, where the setting was less picturesque but equally compelling. The grit and hard work visible in that space made for striking, authentic images. ![A red car parked by the beach in Lincoln City, Oregon](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_BodyImage1-1600x1069.png "YearEndPhotos_SocialBlog_BodyImage1") ![People enjoying sunset at the beach in Lincoln City, Oregon](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_BodyImage2-1600x1069.png "YearEndPhotos_SocialBlog_BodyImage2") ![Sunset light reflecting off of beach homes in Lincoln City, Oregon](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_BodyImage3-1600x1069.png "YearEndPhotos_SocialBlog_BodyImage3") ##### Documenting a Piece of History: The PBY-9767 Catalina One of the more unique opportunities this year was photographing—and riding in—an 82-year-old PBY Catalina airplane. Shooting this vintage aircraft was about more than its mechanics; it was an effort to capture a sense of history and the passion of those who maintain and fly it today. The challenge was finding angles that conveyed the plane’s timelessness while grounding it in the present. ![A man looking at the exterior of an 82-year-old PBY Catalina airplane](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_BodyImage4-1600x1069.png "YearEndPhotos_SocialBlog_BodyImage4") ##### Unlikely Action: Lawn Mower Racing and Trail Running Some projects stood out for their unexpected energy. Lawn mower racing, for example, was a fast-paced, unconventional event to cover. The visuals were as much about the people involved as the racing. Similarly, photographing nighttime trail running required balancing movement and light to capture the runners and the environment they were navigating. Both events pushed me to think on my feet—literally. ![3 people lawn mower racing on a dusty track](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_BodyImage5-1600x1069.png "YearEndPhotos_SocialBlog_BodyImage5") ![A man celebrating a lawn mower racing victory and another man enjoying a henry weinhard's beer after the race](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_BodyImage6-7-1600x534.png "YearEndPhotos_SocialBlog_BodyImage6-7") ![5 racers at the starting line of a lawn mower race as a man waves the racing flag](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_BodyImage8-1600x1069.png "YearEndPhotos_SocialBlog_BodyImage8") ![3 trail runners enjoying a beverage during sunset before nighttime trail running](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_BodyImage9-1600x1069.png "YearEndPhotos_SocialBlog_BodyImage9") ![3 people trail running during golden hour](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_BodyImage10-1600x1069.png "YearEndPhotos_SocialBlog_BodyImage10") ![3 people nighttime trail running](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearEndPhotos_SocialBlog_BodyImage11-1600x1069.png "YearEndPhotos_SocialBlog_BodyImage11") #### Capturing Work and Connection This year also gave me the chance to focus on workspaces and the people who inhabit them. ##### [Hop Valley](https://www.ahmbrands.com/work/hop-valley-brewing-co/) ![People enjoying a Hop Valley Brewing event with food trucks and vendors](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage14-1600x1069.png "YearendPhotos_SocialBlog_BodyImage14") ![A woman holding her dog outside of Hop Valley Brewing Co.](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage15-1600x1069.png "YearendPhotos_SocialBlog_BodyImage15") ![A person tossing a can of Hop Valley Brewing's Space Haze Hazy Ale in front of a Hop Valley Brewing mural](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage16-1600x1069.png "YearendPhotos_SocialBlog_BodyImage16") ![A person grabbing a bottle of Henry Weinhard's beer from the canning line](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage17-1600x1069.png "YearendPhotos_SocialBlog_BodyImage17") ##### [Eugene Mission](https://www.eugenemission.org/) ![2 men reading bible scriptures at a table at Eugene Mission](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage19-1600x1069.png "YearendPhotos_SocialBlog_BodyImage19") ##### [Bushnell University](https://www.ahmbrands.com/work/bushnell-university/) ![5 people and the Bushnell University mascot gathered around the Bushnell University monument sign](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage18-1600x1069.png "YearendPhotos_SocialBlog_BodyImage18") ##### [Roseburg Forest Products](https://www.ahmbrands.com/work/roseburg-forest-products/) ![A Roseburg Forest Products employee sitting in the driver seat of a delivery truck](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage20-1600x1069.png "YearendPhotos_SocialBlog_BodyImage20") ![A Roseburg Forest Products employee getting into a delivery truck](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage21-1600x1069.png "YearendPhotos_SocialBlog_BodyImage21") ![A Roseburg Forest Products employee holding a large combination wrench next to a tractor](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage22-1600x1069.png "YearendPhotos_SocialBlog_BodyImage22") ![A Roseburg Forest Products employee welding as sparks fly](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage23-1600x1069.png "YearendPhotos_SocialBlog_BodyImage23") ![A Roseburg Forest Products employee doing mechanic work underneath a service truck](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage24-1600x1069.png "YearendPhotos_SocialBlog_BodyImage24") ##### [Zentopia](https://www.ahmbrands.com/work/zentopia/) ![Zentopia CBD drinks laying on a table with flowers around them](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage25-1600x1069.png "YearendPhotos_SocialBlog_BodyImage25") ![A person holding a glass while another person pours Zentopia Huckleberry CBD Lemonade into it](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage26-1600x1069.png "YearendPhotos_SocialBlog_BodyImage26") ##### Portland Golf Club ![An aerial photo of the golf course at Portland Golf Club](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage27-1600x1069.png "YearendPhotos_SocialBlog_BodyImage27") ##### [The Fairway Luxury Living](https://www.thefairwayeugene.com/) ![The exterior of Fairway Luxury Apartments during sunset in Eugene, Oregon](https://www.ahmbrands.com/wp-content/uploads/2024/12/YearendPhotos_SocialBlog_BodyImage28-1600x1069.png "YearendPhotos_SocialBlog_BodyImage28") ##### 2024 Photography by the Numbers 1.73TB: Data generated 38,587: Total number of images shot 74: Assignments photographed 12: Cities visited 3: Slices of Abby’s breakfast pizza eaten 1: Times rear-ended on the freeway **Categories:** Project Spotlight, Celebrations --- ### [Lessons from the Field: Why Brands Are Moving to Webflow](https://www.ahmbrands.com/why-brands-are-moving-to-webflow/) **Published:** June 19, 2025 **Author:** wpdev@ahmbrands.com **Content:** ![A graphic of a man multitasking on a laptop](https://www.ahmbrands.com/wp-content/uploads/2025/06/WebFlow_3_Header-Image.png "WebFlow_3_Header Image") ## Introduction: The Digital Shift The way brands build and manage websites is evolving. For years, WordPress and similar platforms were the industry standard. They can still be powerful when well-implemented, but many brands are realizing that the typical maintenance, security risks, and inefficiencies of these platforms often hold them back—especially if they don’t have in-house developers or top-tier hosting. ![A graphic of a computer monitor](https://www.ahmbrands.com/wp-content/uploads/2025/06/WEbflowPhoto_2_SocialBlog_bodyimage1.png "WEbflowPhoto_2_SocialBlog_bodyimage1") That’s why brands are discovering the benefits of [Webflow](https://webflow.com/)—a modern, secure, and scalable platform that puts control back in the hands of marketers, designers, and business owners. But with change comes hesitation. This guide will walk you through the biggest misconceptions about moving to Webflow, the key benefits, and a real-world success story of a brand that made the switch. ### **Biggest Misconceptions About Moving to Webflow** We get it—switching website platforms is a big decision. Here are the most common concerns we hear from brands considering Webflow: ![A graphic of wordpress to webflow migration](https://www.ahmbrands.com/wp-content/uploads/2025/06/WEbflowPhoto_3_SocialBlog_bodyimage2.png "WEbflowPhoto_3_SocialBlog_bodyimage2") ### **Migrating from WordPress will be too complicated.** **Reality:** When you work with an experienced Webflow design agency, migration is strategic and seamless—minimizing plugin conflicts and removing the need for ongoing maintenance headaches. ### **Webflow is more expensive than WordPress.** **Reality:** WordPress may seem cheaper upfront, but hidden costs—like developer fees, security patches, and troubleshooting—add up over time. Webflow often offers long-term savings by eliminating unnecessary maintenance. ![A graphic of a hand holding a coin](https://www.ahmbrands.com/wp-content/uploads/2025/06/WEbflowPhoto_SocialBlog_bodyimage3.png "WEbflowPhoto_SocialBlog_bodyimage3") ![A graphic of an electric outlet](https://www.ahmbrands.com/wp-content/uploads/2025/06/WEbflowPhoto_SocialBlog_bodyimage4.png "WEbflowPhoto_SocialBlog_bodyimage4") ### **How Webflow’s Simplified CMS Makes Content Management Easier** One of the biggest frustrations with WordPress and similar technology is the potentially complex, plugin-heavy content management system (CMS). The Webflow CMS eliminates that frustration by offering: - A user-friendly visual editor | No need for backend dashboards or plugin settings. - Live content editing | Update pages in real time without needing a developer. - SEO-friendly tools built in | No extra plugins required for metadata, alt text, or page speed optimization. *“One of the biggest advantages of Webflow is that it empowers marketing teams to manage their own content with ease—without having to call a developer for every small update.”* ***— Kevin Beick, AHM Web Director*** ### How Webflow Empowers Designers and Marketers Unlike typical WordPress setups, which can rely on multiple plugins, themes, and frequent troubleshooting, Webflow gives designers and marketers: ![A graphic of power efficiency](https://www.ahmbrands.com/wp-content/uploads/2025/06/WEbflowPhoto_SocialBlog_bodyimage5.png "WEbflowPhoto_SocialBlog_bodyimage5") - Full Creative Freedom - No theme restrictions or clunky plugins limiting design. - Speed and Performance - Clean code, optimized images, and built-in hosting ensure fast load times. - Seamless Responsiveness - Webflow makes mobile optimization effortless, whereas many WordPress themes may require extra tweaking. For brands that want high-end design and content flexibility, Webflow is often the answer. ### Future-Proof & Secure: How Webflow Is Built for Modern Business Needs Webflow is designed for scalability, security, and long-term success. ### Security & Hosting Built In - No need to manage third-party hosting or security updates. - SSL, backups, and global CDN included automatically. ![A graphic of a lock and a security check mark](https://www.ahmbrands.com/wp-content/uploads/2025/06/WEbflowPhoto_SocialBlog_bodyimage6.png "WEbflowPhoto_SocialBlog_bodyimage6") ![A graphic for artificial intelligence](https://www.ahmbrands.com/wp-content/uploads/2025/06/WEbflowPhoto_SocialBlog_bodyimage7.png "WEbflowPhoto_SocialBlog_bodyimage7") ### AI-Driven & Future-Ready - Integrates with enterprise-level tools for personalization and automation. - No outdated plugins—Webflow evolves with new web trends. ### No More Costly Rebuilds - Many WordPress and similar sites often need major overhauls every 3–5 years. - Webflow’s flexibility means your site grows with your business. ![A graphic for no costly rebuilds](https://www.ahmbrands.com/wp-content/uploads/2025/06/WEbflowPhoto_SocialBlog_bodyimage8.png "WEbflowPhoto_SocialBlog_bodyimage8") > *“Many brands don’t realize how much time and money they’re losing to website maintenance until they step back and evaluate it. Webflow removes that burden and allows businesses to focus on growth instead of troubleshooting.”* > ***— Kevin Beick, AHM Web Director*** ### CASE STUDY: How Pete Sutton Upgraded to Webflow #### **The Challenge:** Pete Sutton, a real estate professional specializing in luxury RV properties, was starting a new business and needed a website that reflected his high-end approach. He knew about some of WordPress’s drawbacks from a previous company’s site and wanted a modern, reliable solution. ![An image of PLS Realty's website](https://www.ahmbrands.com/wp-content/uploads/2025/06/WebFlow_2_In-body-mage9-1-1600x723.png "WebFlow_2_In body mage9") #### **The Solution:** When Pete reached out to AHM Brands—an agency he trusted from prior business experience—our team recommended building his new site in Webflow. By choosing Webflow, Pete: - Avoided plugin-related conflicts he had seen in the past. - Benefited from a fast, visually appealing site that complements his luxury brand. - Gained straightforward content control for easy updates without needing developer help. > *“I knew WordPress well, but Webflow has been a game-changer. My site is faster, easier to manage and helps me showcase my properties more effectively.”* > ***— Pete Sutton, Founder, PLS Realty*** ### Is Your Brand Ready for Webflow? Take the Self-Assessment Still wondering if Webflow is right for you? Use this quick checklist: - My team spends too much time on website maintenance and plugin updates. - Our website feels slow, outdated, or difficult to manage. - We rely on developers for even the smallest content updates. - We want a future-proof, scalable website that grows with our business and brand. If you checked at least two of these, it’s time to explore Webflow. Let’s talk! [Schedule a consultation](https://www.ahmbrands.com/contact/) with AHM Brands to see how an experienced Webflow development agency can transform your website—and your brand. **Categories:** Brand Guidance --- ### [Hayward Field Wins Jurors’ Choice IIDA Design Award](https://www.ahmbrands.com/hayward-field-wins-jurors-choice-iida-design-award/) **Published:** December 13, 2023 **Author:** Kevin **Content:** ![Hayward Field Wins Jurors’ Choice IIDA Design Award](https://www.ahmbrands.com/wp-content/uploads/2023/12/Header.jpg "Hayward Field Wins Jurors’ Choice IIDA Design Award") ### Join us in celebrating a victory lap for SRG Partnership and the entire Hayward Field project team for being named the 2023 Jurors’ Choice winner for the [Design Excellence Awards](https://iida-or.secure-platform.com/awards/gallery/rounds/82004/details/10105) from the Oregon chapter of the International Interior Design Association (IIDA). ![The concourse at Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/12/In-Body-Image.jpg "The concourse at Hayward Field") Being part of the [Hayward Field](https://www.ahmbrands.com/work/hayward-field/) project team was an honor for AHM and seeing the venue’s design earn industry recognition while successfully accommodating some of the [world’s largest athletics events](https://www.ahmbrands.com/work/oregon22/) continues to be a thrilling and rewarding experience. Thank you again to SRG Partnership and our fellow project team members for ensuring the legendary spirit and unique energy of Hayward Field continues to make history. - [ ![Under the concourse at Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/c-Kevin-Scott-DSC06984-1024x731.jpg "Under the concourse at Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/c-Kevin-Scott-DSC06984-1024x731.jpg) - [ ![Close up of row markers in the stadium at Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A6437-HDR-1024x683.jpg "Close up of row markers in the stadium at Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A6437-HDR-1024x683.jpg) - [ ![Under Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A5603-HDR-1024x790.jpg "Under Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A5603-HDR-1024x790.jpg) - [ ![The view of Hayward Field from the track](https://www.ahmbrands.com/wp-content/uploads/2023/09/c-Kevin-Scott-DSC07450-1024x703.jpg "The view of Hayward Field from the track")](https://www.ahmbrands.com/wp-content/uploads/2023/09/c-Kevin-Scott-DSC07450-1024x703.jpg) **Categories:** Celebrations --- ### [Why Storytelling Through Video Can Drive Brand Success](https://www.ahmbrands.com/video-storytelling/) **Published:** April 10, 2025 **Author:** Devon Decembre **Content:** ![AHM Brands Videographer Justin Russell filming a lawn mower race](https://www.ahmbrands.com/wp-content/uploads/2025/04/2025April_Serviceline_Video_Header.png "2025April_Serviceline_Video_Header") For brands that want to connect with and move consumers, few things are more powerful than video. Check out 60-seconds of sizzling brand storytelling then learn from AHM Editor Justin Russell why investing in professional videography for your brand is one of the most powerful moves you can make. ##### What does this reel reveal about AHM’s approach to video production? It shows our dynamic and results-driven approach to commercial videography. Across a diverse range of industries, we’re able to prove our ability to craft compelling visual narratives tailored to each client’s unique brand and goals. From high-impact promotional spots to engaging storytelling, you can see how AHM prioritizes quality, creativity and strategic messaging in every project and in every frame. ##### What role does pre-production play in creating high-quality videos like the ones highlighted in the reel? Pre-production is the backbone of creative video production because it ensures that every video we produce at AHM is not only visually striking but also strategically aligned with our clients’ goals. It’s during this phase that we transform ideas into a clear, actionable plan and set the stage for a smooth production process and a high-quality final product. ##### What sets AHM’s video production capabilities apart from others? Two things set us apart—our brand-first approach to video production services and the fact that our production and video team is a fully integrated part of AHM’s services. We don’t just create videos, we craft strategic visual content designed to drive your brand forward. And we’re able to do that in a much more seamless and integrated way than a standalone production shop because we can easily collaborate with the account leads, designers, writers and strategists also working on your brand. ##### What happens in post-production that clients might not realize is so important? Far beyond just cutting clips together, post-production is where the real magic of storytelling happens. It’s where raw footage transforms into a cinematic, brand-driven story that captivates and converts. Many clients don’t realize the meticulous time and attention to detail it takes to craft a compelling, polished final product that truly resonates with an audience. Delivering professional videography for brands means thinking through every detail—from story and music to b-roll, graphics and color grading—because every second of screentime matters. ![AHM Brands Videographer Justin Russell preparing for a video shoot for Henry Weinhard's](https://www.ahmbrands.com/wp-content/uploads/2025/04/2025April_Serviceline_Video_BodyImage1-1600x1069.png "2025April_Serviceline_Video_BodyImage1") ##### What’s the most common misconception clients have about the video production process? One of the most common misconceptions clients have about the video production process is that it’s quick and easy—just point a camera, hit record and you’re done. In reality, high-quality branding videography is a strategic, multi-phase process that requires careful planning, execution and refinement to create compelling content that delivers results. Some of the most common misconceptions I’ve heard in my career include: “It shouldn’t take that long.” Great videos don’t happen overnight. From concept development and scripting to shooting, editing and final revisions, each stage requires time and expertise to ensure a polished, high-impact final product. “Can’t we just trim the budget?” While there are ways to be cost-effective, cutting corners on production value, crew or post-production can compromise the video’s effectiveness and overall quality. “We can fix it in post.” While editing is powerful, it can’t completely fix issues like poor lighting, weak storytelling or lack of preparation in pre-production. Planning ahead is key. “One video works everywhere.” – A single video may not perform equally well on all platforms. We optimize content for specific formats—whether it’s a high-end commercial, corporate presentation, or short-form social media clip—to ensure it reaches the right audience effectively. ##### How is video production evolving and how is AHM keeping up or staying ahead of trends? Video production is evolving faster than ever, and AHM is not just keeping up—we’re staying ahead of the trends to ensure our clients’ content remains impactful and relevant. This means delivering: Short-Form & Social-First Content | With the rise of TikTok, Instagram Reels and YouTube Shorts, audiences expect fast, engaging content. AHM specializes in crafting social-optimized videos that capture attention instantly and drive brand engagement. Cinematic Commercial & Corporate Storytelling | Viewers demand more than just ads—they want stories. We merge high-production values with authentic storytelling to create branded content that feels less like a sales pitch and more like a compelling narrative. ##### What advice would you give to a brand considering an investment in professional video content? Investing in professional video content is one of the most powerful moves a brand can make—but success comes from strategy, not just production quality. Make sure you’re thinking beyond one video and one platform by starting with a clear goal and by keeping storytelling at the center. The best creative video production and branding videography goes way beyond selling to connect with people emotionally. Ready to create something for your brand that not only looks great but delivers real impact? [Let’s talk](https://www.ahmbrands.com/contact/) about how strategic, high-quality video content can drive your brand forward. **Categories:** Brand Guidance --- ### [Roseburg Announces Historic Oregon Investment](https://www.ahmbrands.com/roseburg-announces-historic-oregon-investment/) **Published:** April 17, 2023 **Author:** ahmdeveloper **Content:** ![](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Roseburg_Header-jpg.webp "AHM-Website_Blog_Roseburg_Header") #### Oregon is our home, and we wake up every day pinching ourselves that we get to help local businesses and organizations build relationships with their audiences, whether near or far. It’s especially gratifying when we get to help one of those businesses communicate about something that’s going to positively impact lives right here in Oregon, as well as beyond our borders. #### On April 14th, Roseburg announced a $700 million investment in rural Oregon, immediately taking its place as one of the largest private capital investments in the state’s history. The investment includes not only the creation of two new, state-of-the-art manufacturing facilities, but also technological upgrades to existing plants in rural Douglas and Coos counties. ![Roseburg Forest Products Logo](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Roseburg_Logo.png "AHM-Website_Blog_Roseburg_Logo") #### Both new facilities are slated to open in 2025 and are projected to employ approximately 120 Roseburg team members. By developing new opportunities for current and future employees to learn in-demand skills and grow in great-paying jobs, Roseburg seeks to attract top technical talent to rural Oregon while strengthening the economic health and stability of our local communities. ![Roseburg Forest Products CEO - Headshot](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Roseburg_CEO.jpg "AHM-Website_Blog_Roseburg_CEO") > #### “Not only are we proud of our long history in this region, but our focus on advanced manufacturing and innovative technology makes us an excellent fit for the future of Oregon’s manufacturing sector as well,” said Roseburg CEO and President Grady Mulbery according to KPIC News. “Our use of robotics, computer programming, and other advanced manufacturing tools aligns Roseburg with the high-tech evolution of manufacturing in this state.” #### It was an honor working with Roseburg’s team to manage the announcement and we look forward to continuing to help Oregon businesses and our neighbors thrive. Learn more about Roseburg’s historic investment in rural Oregon via an AHM-produced video detailing the [announcement](https://www.roseburg.com/news-corporate/roseburg-announces-historic-700-million-investment-in-southern-oregon-manufacturing/). [View Video](https://www.youtube.com/watch?v=CLo4Ehojdps "View Video") **Categories:** Celebrations --- ### [Thoughts on AI](https://www.ahmbrands.com/thoughts-on-ai/) **Published:** July 7, 2023 **Author:** ahmdeveloper **Content:** ![AHM Brands - Thoughts on AI Banner Image](https://www.ahmbrands.com/wp-content/uploads/2023/07/AHM-Website_Blog_Thoughts-on-AI_Header.jpg "AHM-Website_Blog_Thoughts-on-AI_Header") It’s been a long time since an innovation has set the branding and marketing industry abuzz like AI has. The staff at AHM Brands is generally hit with variations of two questions when it comes to AI: 1\) Are you using it? 2\) Are you worried it’s going to take your job? ![AHM Brands - Thoughts on AI](https://www.ahmbrands.com/wp-content/uploads/2023/07/AHM-Website_Blog_Thoughts-on-AI_Square-1024x1024.png "AHM-Website_Blog_Thoughts-on-AI_Square") ### Are you using AI? Yes. Our job is to give our clients the best, most effective guidance efficiently, ethically and reliably and AI is another arrow in our quiver for hitting that bullseye. AI is helping us streamline research, rethink process and explore more and better ideas for reaching the audiences clients need us to reach. But it’s hardly a replacement for decades of real-world experience in brand communications and all the nuanced knowledge and insights that come from that. Like all disruptive innovations in its early stages, AI offers plenty of promise while presenting a bit of a Wild West scenario that’s exciting and daunting at the same time. With every indication AI is here to stay, AHM will continue to evaluate these new technologies by asking how they can help our clients succeed. ### Are you worried AI is going to take your job? No. While our industry involves plenty of technology and practices that may lend themselves to potential automation, at the end of the day, this is a human thing we’re doing and it’s about relationships, long-term partnerships and helping real people through the challenges of business and brand. It’s about the emotion of trust, and that type of connection is difficult if not impossible to replicate with a program or machine. AI doesn’t have anything at stake, no “skin in the game” so to speak. Our clients do. We do. And we manage those stakes together through clear expectations and thoughtful guidance. When AI can duplicate that, then we’ll be concerned about such technology moving in on our turf. At AHM Brands, we recognize the transformative power of AI in revolutionizing the branding and marketing industry. While AI plays a crucial role in enhancing our capabilities and delivering efficient, effective and reliable guidance to our clients, it is important to note that it is not a substitute for the decades of real-world experience and nuanced knowledge we possess. To learn more about how AHM can be a trusted partner for you and your business, visit [ahmbrands.com](https://www.ahmbrands.com/) to see help your business evolve. **Categories:** Trending --- ### [Picture This: What Custom Photography Means for Authentic Brands](https://www.ahmbrands.com/photography-for-authentic-brands/) **Published:** March 20, 2025 **Author:** Devon Decembre **Content:** ![A woman holding two 12 packs of Hop Valley Brewing beer on her head as she walks past a wall of graffiti art](https://www.ahmbrands.com/wp-content/uploads/2025/03/2025March_Serviceline_Photography_Header.png "Hop Valley Brewing x AHM Brand Graffiti Wall Photo") In today’s crowded marketplace, brands have seconds to make an impression. Visual storytelling and strategic brand photography are more than just aesthetics, they are a key element in how brands connect, engage and build trust with their audiences. While stock photography might seem like a quick fix, it often lacks the authenticity and impact needed to truly resonate with consumers. To forge meaningful connections, brands need visuals that are as unique and compelling as their story. ##### **Why Authenticity Matters** Consumers crave authenticity. They want to see real people, real experiences and real moments that reflect the brands they engage with. “People instinctively recognize what’s genuine,” says AHM Director of Photography Thomas Boyd. “When brands invest in custom photography, they’re not just getting unique images, they’re building trust with their consumers.” ![Henry Weinhard’s face peaking through a frozen window](https://www.ahmbrands.com/wp-content/uploads/2025/03/2025March_Serviceline_Photography_BodyImage1-1600x925.png "2025March_Serviceline_Photography_BodyImage1") ##### Professional photography for brands is a crucial way to reinforce: • **Genuine Brand Storytelling** Tailored visuals allow brands to showcase their personality, values and the real people behind their business. **• Stronger Emotional Impact** Unique, high-quality imagery creates an emotional response that leads to deeper audience engagement. **• Visual Consistency** A custom library of branded photography ensures a cohesive, professional look across all marketing channels. **• Increased Brand Trust** Authentic visuals reinforce credibility and make it easier for customers to connect with and believe in your brand. ![People enjoying some delicious pizza and hop valley brewery beers](https://www.ahmbrands.com/wp-content/uploads/2024/02/ahm_R3A4387.jpg "ahm_R3A4387") ##### **Reconsidering Stock Photography** Stock images are designed for mass appeal, not for representing the nuances of your brand. “Stock photos are made to be generic, which means they often feel disconnected from a brand’s real story,” says Thomas. “When customers see the same image used by multiple companies, it weakens the emotional impact and makes brands look interchangeable.” While they can offer convenience, stock photos also come with limitations that can dilute your brand’s identity through: ![](https://www.ahmbrands.com/wp-content/uploads/2025/03/2025March_Serviceline_Photography_BodyImage3-1600x1069.png "2025March_Serviceline_Photography_BodyImage3") • **Lack of Uniqueness** Stock photos are widely used, which means your audience may have already seen them elsewhere. This reduces impact. • **Inconsistent Branding** Generic images rarely align with a brand’s specific tone, style or messaging. struggle to convey or encourage trust. • **Missed Emotional Connection** Consumers connect with authenticity. When visuals feel staged or impersonal, they struggle to convey or encourage trust. ![](https://www.ahmbrands.com/wp-content/uploads/2025/03/2025March_Serviceline_Photography_BodyImage4-1600x1069.png "2025March_Serviceline_Photography_BodyImage4") ##### AHM Brings Your Brand to Life Through Custom Photography At AHM, we believe powerful branding starts with authenticity. Beyond just capturing images, our photography services craft visual narratives that improve branded communication and foster real connections. We see the lens of the camera as a way to attract consumers to your brand and keep them engaged. Our clients and partners value AHM’s branding photography that delivers: ![Some Hop Valley Brewing employees unloading some brewing materials](https://www.ahmbrands.com/wp-content/uploads/2024/02/ahm_R3A6952.jpg "ahm_R3A6952") • **Strategic Thought** We immerse ourselves in your brand to ensure every image reflects your values and resonates with your audience. • **Creative Direction** From concept development to on-set collaboration, we ensure your brand’s personality shines through. • **Meticulous Execution** Our expert photographers and post-production team refine each image for maximum impact and consistency. **The result?** Photography that looks great and is ready to strengthen your brand, differentiate you from competitors and build meaningful relationships with your audience. “We’re telling our authentic story at Hop Valley and AHM’s branding and marketing photography experts are who we trust to help tell that story,” says Megan McKenna, [Hop Valley’s](https://hopvalleybrewing.com/) Marketing Director. “Our consumers are real people and we couldn’t build real connections and relationships with them without exceptional custom photography.” ##### Elevate Your Brand with Custom Photography While stock images may be convenient, nothing compares to the power of visuals designed exclusively for your brand. See the difference for yourself. Explore [AHM’s photography work](https://www.ahmbrands.com/work/), or [contact us](https://www.ahmbrands.com/contact/) today to talk about how custom photography can put your brand in just the right frame. **Categories:** Brand Guidance --- ### [Think Big. Think Small.](https://www.ahmbrands.com/think-big-think-small/) **Published:** February 28, 2025 **Author:** Devon Decembre **Content:** ![Think Big. Think Small. Social Blog Header.](https://www.ahmbrands.com/wp-content/uploads/2025/02/ThinkbigThinksmall_SocialBlog_Header.png "ThinkbigThinksmall_SocialBlog_Header") In this North Sound Insights article, AHM Partner and Media Director Brent MacCluer reminds Northwest-based brands to avoid the mediocre middle in their marketing by thinking both big and small. [View Article](https://www.northsoundteam.com/jan-newsletter-25 "View Article") **Categories:** Brand Guidance --- ### [Connect With Your Audience Through Environmental Design Solutions](https://www.ahmbrands.com/environmental-design/) **Published:** January 17, 2025 **Author:** Kevin **Content:** ![Hurdlers racing during the World Athletics Championships Oregon22 at Hayward Field in Eugene, OR](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDPhoto_SocialBlog_Header.jpg "EGDPhoto_SocialBlog_Header") Imagine stepping into a space where your brand’s story comes to life—an environment that feels intentional, inspiring and seamlessly integrated into every element of the experience. This is the power of environmental design, where creativity meets strategy to transform physical spaces into immersive branded experiences. At AHM, our approach to environmental design goes beyond aesthetics. We craft branded customer experiences that resonate deeply with users to create moments that endure long after they’ve left the space. Here’s how environmental design for branding can elevate your business and captivate your audience. ![Interior Design of Abby's Pizza](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_BodyImage1-1600x1069.png "EGDBlog_SocialBlog_BodyImage1") **What Is Environmental Design?** Environmental design bridges the gap between architecture, branding and user experience. It combines wayfinding, signage, visual storytelling and spatial planning to create environments that communicate a brand’s essence. This design philosophy ensures that every detail serves a purpose by blending beauty with functionality. **AHM’s Strategic Environmental Design Solutions** At AHM, our environmental design solutions are rooted in intentionality and impact. From retail spaces and athletic venues to corporate offices and event settings, we specialize in transforming spaces into strategic assets. Our event design and production services, combined with our expertise in environmental branding, allow us to craft experiences that inspire, engage and deliver measurable results. Our success is built on collaboration. Here’s how we make your brand shine: 1. Telling Your Brand’s Story: We embed your brand’s heritage, values and vision into every design element. 2. Enhancing Functionality: From intuitive wayfinding to interactive spaces, our designs ensure a seamless user experience. 3. Balancing Aesthetics and Utility: Stunning visuals meet practical solutions and make every space not only memorable but also efficient. ![Hop Valley Brewing Hop Box in Moda Center](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_BodyImage2-1600x904.png "EGDBlog_SocialBlog_BodyImage2") **Finding the Story in the Space** For AHM Environmental Designer David Kelly, environmental design is about more than logos or colors. “It’s about creating a dialogue between the space and its visitors,” he shares. “It’s weaving a story that people can see, feel and connect with.” One instance, in a recent project for a corporate client, saw AHM transform historical milestones into visually striking murals that turned walls into a narrative canvas. **From Paper to Reality** One of the most exciting challenges in environmental design is translating bold concepts into physical installations. “The final product is always more impactful in person,” notes AHM Designer Ryan Erickson. “But constraints like budget and materials require creative thinking.” At [Hayward Field](https://www.ahmbrands.com/work/hayward-field/), for example, the team leveraged materials like perforated metal to create monumental visuals that could evolve with the venue. ![Exterior design of Hayward Field in Eugene, OR](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_BodyImage3-1600x1069.png "EGDBlog_SocialBlog_BodyImage3") **Budget-Friendly Brilliance** Environmental design doesn’t have to break the bank. For [Oregon 22](https://www.ahmbrands.com/work/oregon22/), a global athletic event, AHM delivered cost-effective yet visually stunning installations. A simple, colorful photo opportunity became an Instagram sensation and demonstrates how thoughtful design can amplify brand reach without exceeding budgets. ![Custom fabricated environmental display at the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_BodyImage4-1600x1069.png "EGDBlog_SocialBlog_BodyImage4") **Why Environmental Design Matters** In today’s crowded marketplace, environmental design for branding offers unique opportunities to: - **Create Emotional Connections**: Immersive spaces leave a lasting emotional imprint that fosters loyalty. - **Extend Your Brand’s Reach**: Impactful design sparks social sharing and word-of-mouth buzz. - **Differentiate Your Brand**: A memorable space sets your business apart to make it top of mind for your audience. **Ready to Transform Your Space?** Whether you’re looking to reimagine a retail environment, create immersive experiences for a corporate office or design standout spaces for events, AHM Brands can guide you from concept to execution. Don’t miss the opportunity to turn your physical spaces into strategic assets. Let’s create an environment where your brand thrives. ![Ducks inspired interior environmental design at an indoor track facility at University of Oregon | Designed by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage1-1600x1069.png "EGDBlog_SocialBlog_CarouselImage1") ![Interior environmental design at an indoor track facility at University of Oregon | Designed by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage2-1600x1069.png "EGDBlog_SocialBlog_CarouselImage2") ![Interior environmental design at an indoor track facility at University of Oregon](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage3-1600x1069.png "EGDBlog_SocialBlog_CarouselImage3") ![A University of Oregon Ducks inspired concession at a UO President’s Tailgate | Designed by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage5-1600x1069.png "EGDBlog_SocialBlog_CarouselImage5") ![Environmental design for a UO President’s Tailgate in Madison, Wisconsin](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage6-1600x1069.png "EGDBlog_SocialBlog_CarouselImage6") ![Reynolds Electric Plumbing interior wall sign](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage7-1600x1069.png "EGDBlog_SocialBlog_CarouselImage7") ![Environmental design of an office at Reynolds Electric Plumbing](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage8-1600x1069.png "EGDBlog_SocialBlog_CarouselImage8") ![An office space at Reynolds Electric Plumbing](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage9-1600x1069.png "EGDBlog_SocialBlog_CarouselImage9") ![Interior design display at Pioneer Awards 2019](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage10-1600x1069.png "EGDBlog_SocialBlog_CarouselImage10") ![Interior environmental design at Pioneer Awards 2019](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage11-1600x1069.png "EGDBlog_SocialBlog_CarouselImage11") ![](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage13-1600x1069.png "EGDBlog_SocialBlog_CarouselImage13") ![](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage12-1600x1069.png "EGDBlog_SocialBlog_CarouselImage12") ![Exterior monument sign for Ovation by Avamere Senior Living Facility](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage14-1600x1069.png "EGDBlog_SocialBlog_CarouselImage14") ![](https://www.ahmbrands.com/wp-content/uploads/2025/01/EGDBlog_SocialBlog_CarouselImage15-1600x1069.png "EGDBlog_SocialBlog_CarouselImage15") **Categories:** Brand Guidance --- ### [Effective Brand Strategies Start with a Single Page](https://www.ahmbrands.com/effective-brand-strategies-start-with-a-single-page/) **Published:** May 16, 2023 **Author:** Kevin **Content:** ![](https://www.ahmbrands.com/wp-content/uploads/2023/05/Header-jpg.webp "Header") An effective brand strategy should deliver your organization clarity, simplicity and consistency while finding the sweet spot where your audiences, your business goals and your internal culture converge. Here’s a good test for your current brand strategy. Can you, with a single sheet of paper and a couple hundred words, express all of the following? ### What you are that makes people interested in your products or services. This includes not only defining your audience, but also clearly stating your brand’s foundation and what elements have equity in the marketplace. ### What you deliver that makes people appreciate you. Think about the functional and emotional benefits you offer and the value propositions that keep your customers coming back. ### How you behave that makes people attracted to you. This includes both tone of voice and the core belief that animates and motivates your organization and your coworkers. ### How you live that makes people fall in love with you. It all comes down to purpose and using your brand strategy to get a return on that purpose. ![](https://www.ahmbrands.com/wp-content/uploads/2023/05/Support-jpg.webp "Support") Taking the time to capture and concisely express these foundation elements will help ensure your brand strategy is ready to work and make a real difference for your organization and your customers. To see more examples of effective brand strategies in action, visit [ahmbrands.com/work](https://www.ahmbrands.com/work/). [See brands in action](https://www.ahmbrands.com/work/) **Categories:** Brand Guidance --- ### [Long Live Henry Weinhard's](https://www.ahmbrands.com/long-live-henry-weinhards/) **Published:** June 1, 2023 **Author:** ahmdeveloper **Content:** ![Henry Weinhard’s Blog Post Banner](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Henrey_Weinhards_Header.jpg "AHM-Website_Blog_Henrey_Weinhards_Header") Reviving a storied brand requires calm nerves and just enough bravery to be bold without getting carried away. Good thing resurrecting this legendary brand came with plenty of Oregon-made beer. Most good folks of a certain age in Oregon and the Pacific Northwest remember Henry Weinhard’s Private Reserve as a“premium” beer that was so approachable and affordable that pretty much everyone simply called the brand “Henry’s.” And from the day the first bottles rolled off the production line in Portland, Henry Weinhard’s Private Reserve has always been about making what’s old new again. See, back in 1976, the Blitz-Weinhard company took inspiration from gone-but-not-forgotten Henry Weinhard – a German immigrant largely acknowledged as the founder of beer making in Portland–and introduced Private Reserve based on a 19th century recipe that did away with the use of adjuncts and additions popular in mass-produced beer and instead relied on a simplified concoction of malted barley, hops and water. ![Henry Weinhard's Beer Cans](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Henry_Weinhards_Square1.jpg "AHM-Website_Blog_Henry_Weinhards_Square1") ![Henry Weinhards Blog Post - Banner](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Henry_Weinhards_Square2.jpg "AHM-Website_Blog_Henry_Weinhards_Square2") The new suds were a spectacular sensation with beer imbibers and there’s little question the success of Henry Weinhard’s Private Reserve set the stage for the craft beer explosion that would rock Portland, the Pacific Northwest and the rest of the country in the coming generation. Private Reserve would continue to be brewed on West Burnside Street in Portland for at least another two decades. When a string of corporate owners eventually moved production elsewhere, Private Reserve continued to enjoy loyal fans and strong brand recognition. (Rumor around the AHM office is that one staffer attended a wedding reception where cases of Private Reserve were conveyed from Washington state to Utah in a modern-day Smokey and the Bandit scenario.) So it was a sad day in 2021 when word came down from whomever makes these types of decisions that Henry Weinhard’s Private Reserve would be discontinued. Few brands can claim legendary status, but Private Reserve stood shoulder-to-shoulder with some of beer’s great ones and would soon be lamented across Oregon and the Pacific Northwest with a common refrain from weary shoppers: “Where the #@!% is Henry’s?” Enter the slightly addled and severely beer-obsessed minds at [Hop Valley](https://www.hopvalleybrewing.com/) and their enablers here at [AHM Brands](https://www.ahmbrands.com/). Instead of seeing Private Reserve as a brand being quietly laid to rest, we instead sensed an opportunity to let a legend catch some well-earned z’s so he can wake up refreshed and join Hop Valley’s team of Oregon-based mad scientist innovators right where he belongs. The resulting “Welcome Home Hank!” campaign successfully reintroduced Henry Weinhard’s Private Reserve with new packaging featuring an old-school look, on-premise teasers, on-and off-premise point-of-sale materials and strategic social media efforts, including influencers, teaser posts and a video series brewed to show just how the free-spirited beer innovators at Hop Valley brought an [Oregon original](https://vimeo.com/776819251) craft to the future. ![Henry Weinhard’s 18 Can Beer Case Packaging](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Henry_Weinhards_Square3.jpg "AHM-Website_Blog_Henry_Weinhards_Square3") [Video](https://vimeo.com/776819251 "View Video") **Categories:** Project Spotlight --- ### [AHM Brands Named "Stars of Broadcasting" Winner](https://www.ahmbrands.com/ahm-brands-named-stars-of-broadcasting-winner/) **Published:** June 19, 2023 **Author:** ahmdeveloper **Content:** ![Stars of Broadcasting hero image](https://www.ahmbrands.com/wp-content/uploads/2023/06/awards-jpeg.webp "Stars of Broadcasting Award") We didn’t even know we were nominated for the 2023“Stars of Broadcasting”award from the Oregon Association of Broadcasters, so we’ll keep our acceptance statement brief: ## Thank you! It’s a pleasure serving our fantastic clients and working with Oregon’s media pros to develop the strategic brand, marketing and advertising solutions that get noticed and make a real difference. [View Article](https://tvnewscheck.com/business/article/oregon-association-of-broadcasters-presents-annual-awards/ "View Article") **Categories:** Celebrations --- ### [The Sound of Silence](https://www.ahmbrands.com/the-sound-of-silence/) **Published:** June 23, 2023 **Author:** ahmdeveloper **Content:** ![A professionally dressed woman having an intriguing business conversation with a man in an office](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_The-Sound-of-Silence_Header-jpg.webp "The Sound of Silence") Silence is never awkward around here when it serves a purpose. The article by Inc.com explores how [awkward silence can often get the most out of others.](https://www.inc.com/justin-bariso/emotional-intelligence-how-to-get-most-out-of-your-people-use-silence.html) It turns out a long silence is a great reminder that leaving room for people to gather their thoughts can lead to interactions that are more engaging and less superficial. [View Article](https://www.inc.com/justin-bariso/emotional-intelligence-how-to-get-most-out-of-your-people-use-silence.html "View Article") **Categories:** Case in Point --- ### [Five Ways to Help Your Brand Work Smarter](https://www.ahmbrands.com/five-ways-to-help-your-brand-work-smarter/) **Published:** June 30, 2023 **Author:** ahmdeveloper **Content:** ![A person drawing different aspects of what makes a brand on a notepad](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Five-Ways_Header.jpg "AHM-Website_Blog_Five-Ways_Header") Putting some thought into a few key elements of your brand and business can put you firmly on the side of working smarter and not harder. The most effective brands think deeply about the customer experience and the role communication plays in building long-term trust and loyalty. Taking the time to do the same will clarify your organization’s purpose and the unique ways you help your clients and customers thrive in their own lives. ## Strategy No one plans to fail, but people fail to plan as the saying goes and strategy–which is just another word for planning–is job number one. Getting crystal clear on your brand’s purpose and how you guide your audiences to where they want to go sets the stage for effectively saying whatever you need to say in whatever form you need to say it. A practical brand strategy balances your organization’s culture (both inherent and desired) with your business goals and with the needs and wants of your audiences. Done correctly, an effective brand strategy will provide a roadmap for how you communicate with your audiences across all media, from print to screen to environment. ![Brand Strategy | Icon](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Five-Ways_Square1.jpg "AHM-Website_Blog_Five-Ways_Square1") ![Brand Consistency | Icon](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Five-Ways_Square2-1024x1024.jpg "AHM-Website_Blog_Five-Ways_Square2") ## Consistency Your average American (including you!) is bombarded with something along the lines of 3,000 unique media messages every single day. It’s a lot of noise that most of us can’t help but largely tune out. Nurturing a brand that can break through that clutter and find some traction and recall with your desired audience means being perceived as a welcoming–and reliable–presence. Establishing a consistent tone of voice for written communication and things like consistent color palette, logo and photo treatments for the visual side of your brand not only makes life easier when it comes to making content and design decisions, it also makes it more likely a potential customer already awash in marketing messages will notice and remember you. ## Discipline Brand consistency and discipline are certainly related, but it helps to view them differently. Where consistency is about reliability, uniformity and coherence, discipline is an act of controlling behavior–either the behavior of others or our own. You can easily create consistency for a brand in the words and visuals but putting it out in the world and sticking with it requires conscious choice and action. That choice and action is discipline. Saying the same thing over and over in the form of a tagline or key message may bore us to tears after a year or two, but customers rarely feel the same. They crave familiarity and reward brands that consistently demonstrate discipline. ![Brand consistency and discipline | Icon](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Five-Ways_Square3-1024x1024.jpg "AHM-Website_Blog_Five-Ways_Square3") ![Using Technology to help your brand work smarter | Icon](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Five-Ways_Square4-1024x1024.jpg "AHM-Website_Blog_Five-Ways_Square4") ## Technology It’s difficult to keep up with the pace of change, but thoughtfully using and incorporating technology is critical for helping your brand work smarter. While it can be hard to discern what’s a passing trend and what technology you need to adopt or adapt to, you’ll rarely go wrong investing in tech solutions that solve age-old brand problems (collaboration, ROI tracking) or answer long-time marketing questions (What does my customer care most about? What’s the best time to reach them?). Networking with colleagues and branding professionals is an ideal way to learn about emerging technologies and their advantages, flaws and the best ways to leverage them for your brand. ## Creativity As tricky as it can be to define, there’s little question that creativity sets brands apart from their competition every single day. Raymond Loewy, often considered the father of industrial design and the mind behind the Exxon logo, the Greyhound bus, the blue nose ofAir Force One and other iconic American emblems, observed that consumers wrestle with two innate—and opposed—forces. One force desires familiarity and safety while the other force desires novelty and curiosity. Creative communication solutions often reside where familiarity gives way to surprise and vice versa. Loewy termed this “maya” for Most Advanced Yet Acceptable. Exploring how your product or service can both surprise and comfort is a proven way to give your brand creative character that your customers will appreciate. ![Creative Thinking Icon](https://www.ahmbrands.com/wp-content/uploads/2023/06/AHM-Website_Blog_Five-Ways_Square5.jpg "AHM-Website_Blog_Five-Ways_Square5") In today’s competitive business landscape, understanding the five ways to help your brand work smarter is crucial for increasing your business’s success and ROI. At AHM Brands, we specialize in guiding businesses through these strategies to unlock their full potential. Our expert team can assist you in developing a comprehensive brand strategy that aligns with your organization’s purpose and resonates with your target audience. To learn more, visit [ahmbrands.com](https://www.ahmbrands.com/) for a business consultation and introduction to our customized process. [Get in Touch](https://www.ahmbrands.com/contact/ "Get in Touch") **Categories:** Brand Guidance --- ### [Revolutionizing Senior Living: The Ovation Brand Story](https://www.ahmbrands.com/the-ovation-brand-story/) **Published:** September 5, 2023 **Author:** Kevin **Content:** ![Ovation brand collage](https://www.ahmbrands.com/wp-content/uploads/2023/07/Ovation-Web-CaseStudy-Collage-v1.jpg "Ovation-Web-CaseStudy-Collage-v1") When it comes to redefining something as traditional as senior living, it takes innovation and determination to make the impossible possible. The Avamere Family of Companies presented AHM with an audacious challenge: craft an all-encompassing brand and a dynamic market strategy for their visionary senior living campuses. Not just ordinary senior living communities, these campuses offer a thoughtful blend of active living, assisted living and memory care within a single community. Armed with insight from both Avamere stakeholders and potential residents, AHM meticulously sculpted a comprehensive strategy that captured the essence of purpose-driven, tailored services. The goal? To infuse the lives of senior guests with perpetual celebrations, engagement and inspiration in their newfound homes. Out of this strategic concoction was born the Ovation brand, a name that resonates with the concept of sustained applause. The name itself carries a promise and a commitment to create an environment where seniors are celebrated for who they are. Ovation is where their stories and achievements are met with thunderous appreciation. “Finding a good, original name that would fit with a lot of brand aspirations was really difficult,” says Brent MacCluer, AHM partner and account lead for the project. “I lost track of how many rounds of names we went through, but once we landed on ‘Ovation’ we all knew that was the right direction to go.” ![Seniors sitting around a fire pit.](https://www.ahmbrands.com/wp-content/uploads/2023/09/AHM-Website_Blog_Ovation_Square3.jpg "AHM-Website_Blog_Ovation_Square3") With a well-defined identity, a laser-focused mission statement and a set of actionable core values in tow, AHM helped seamlessly weave the Ovation brand narrative into every touchpoint for consumers. From elegant signage to compelling sales materials and even the smallest details like napkins and parking passes, the Ovation brand was etched into every facet of the experience. Recognizing that both short-term and long-term success lay in ensuring that every team member embraced the brand promise, AHM designed a unique two-week training program from scratch, allowing each new employee to understand their role in fulfilling the Ovation commitment. This wasn’t just training, but rather the ignition of a shared passion to deliver exceptional service. ![Ovation-branded stationary and pens](https://www.ahmbrands.com/wp-content/uploads/2023/09/AHM-Website_Blog_Ovation_Square5.jpg "AHM-Website_Blog_Ovation_Square5") “We worked closely with Ovation’s senior management to craft the right balance of practical and inspirational information for the training materials,” says Geoff Shipley, AHM’s lead content developer on the project. “Our best work fills a specific need or meets a specific goal and it was really rewarding to deliver that to the Ovation team.” The Ovation journey, years in the making, came to fruition with the triumphant opening of [Ovation Heartwood Preserve](https://ovationheartwoodpreserve.com/) in Omaha, Nebraska, and [Ovation Sienna Hills](https://ovationsiennahills.com/) in St. George, Utah. These developments, totaling over $150 million in meticulous planning, mark the beginning of a new era in senior living. The Ovation brand now stands on a firm foundation, equipped with a strategic roadmap designed for the years and decades to come. From initial training through each consumer touchpoint, Ovation doesn’t just create value, it crafts a legacy that will endure. By taking the familiar and infusing it with innovation, AHM helped transform senior living into an ongoing ovation that resonates with every guest. ![Two women walking down the street](https://www.ahmbrands.com/wp-content/uploads/2023/09/AHM-Website_Blog_Ovation_Square4.jpg "AHM-Website_Blog_Ovation_Square4") [See the results](https://www.ahmbrands.com/work/ovation-by-avamere/ "See the results")[Let's talk about your story](https://www.ahmbrands.com/contact/ "Let's talk about your own brand story") **Categories:** Project Spotlight --- ### [Celebrating Sara](https://www.ahmbrands.com/celebrating-sara/) **Published:** September 12, 2023 **Author:** Kevin **Content:** ![Sara standing before a picturesque setting](https://www.ahmbrands.com/wp-content/uploads/2023/09/sara-header.jpg "Celebrating Sara") #### We think one of the most important things we can do for our clients and for each other is to help our talented team members grow and evolve in their careers. That’s why we’re thrilled to the gills to announce longtime employee **Sara Kubler** is AHM’s newest – drumroll please – **Digital Content Manager**! What does this mean? It means the Sara everyone knows and loves will use her graphic design, creative and leadership skills to help clients make sense of social media and the always-changing landscape of digital content. She’s tackling her new role with her trademark energy and knack for embracing new perspectives. “Designers don’t always get to see how stuff is implemented, and now I get to see more where the content is going and how people interact with it,” says Sara. “It’s opening up a different approach toward my assignments.” ![Sara walking a cobblestone street](https://www.ahmbrands.com/wp-content/uploads/2023/09/sara-1_1200-468x328.jpg "Sara walking a cobblestone street") ![Sara skiing](https://www.ahmbrands.com/wp-content/uploads/2023/09/sara-4_1200-768x1024.jpg "Sara skiing") A December 2018 University of Oregon graduate with a degree in art and technology and a minor in business, Sara started as a graphic design intern at AHM Brands in July 2018 and has since worked extensively for clients ranging from [Roseburg Forest Products](https://www.ahmbrands.com/work/roseburg-forest-products/) and [Ovation by Avamere](https://www.ahmbrands.com/work/ovation-by-avamere/) to [Zentopia](https://zentopia.com/) and [Bushnell University](https://www.ahmbrands.com/work/bushnell-university/). Her previous role as art director meant her workday entailed providing guidance and creative direction for print, packaging and point of sale materials, along with websites, emails and other digital marketing. In Sara’s new role, it’s less about her overseeing only the look of a brand and more about her overseeing strategy and performance of social media and digital content for AHM’s valued clients and partners. “Making social media and digital content is enjoyable, but I also love a new challenge,” explains Sara. “My role helps AHM explore new ways that marketing and creativity can play out for our clients.” It’s also a role that means Sara can continue being hands-on with work and projects, whether that’s directing an on-site photo shoot or creating short-form video content. She also says the role brings more time for teamwork and for crafting the ideas that meet the needs of AHM’s clients and help solve their ongoing branding and marketing challenges. “It’s great working and collaborating with more people and getting a chance to be even more client focused.” Congratulations Sara! [See all of AHM’s thinkers and makers](https://www.ahmbrands.com/about/#team "About AHM") ![Sara enjoying a drink in Europe](https://www.ahmbrands.com/wp-content/uploads/2023/09/sara-2_1200-468x468.jpg "Sara enjoying a drink in Europe") **Categories:** Celebrations --- ### [Written Strategy: Discover Your Due Diligence](https://www.ahmbrands.com/written-strategy-discover-your-due-diligence/) **Published:** September 28, 2023 **Author:** Kevin **Content:** ![Graphic representations of creativity with the caption "Part 1: Discover Your Due Diligence"](https://www.ahmbrands.com/wp-content/uploads/2023/09/AHM-Website_Blog_DD_img__Five-Ways-to-Help-Your-Brand-Work-Smarter.png "AHM-Website_Blog_DD_img__Five Ways to Help Your Brand Work Smarter") *In this first of a series taking an in-depth look at the key elements of an effective written strategy, let’s uncover the importance of discovery.* Regardless of what kind of project a partner may bring us to work on or what goals they ask us to achieve, virtually every initiative starts with performing some level of focused discovery. ## Why? ## The short answer is risk mitigation. We know that’s rarely an exciting concept, but business and brand communication is full of risk. If a project, or campaign or initiative doesn’t reach its goals, you risk losing time and money. If you don’t identify the right communication opportunities, you risk a competitor outmaneuvering you. If you don’t connect with your audience, or worse turn them off, you risk losing customers and market share. The list of risk runs long. ![Written Strategy: Discover Your Due Diligence with AHM Brands | Blog Post Image](https://www.ahmbrands.com/wp-content/uploads/2023/09/AHM-Website_Blog_DD_img_-02.png "AHM-Website_Blog_DD_img_-02") ## Discovery is an opportunity to get at the basics: - #### What are you offering? - #### How does it help the audience you’re trying to reach? - #### What should they do next? ## But a thoughtful discovery process is also a chance to dig deeper into the intersection of brand, target audiences and your competition: - **Alignment**. Are internal stakeholders aligned around your mission, vision and values? Do stakeholders agree on goals and your brand’s purpose? Does your product or service align with consumer perceptions and expectations? - **Aspirations**. What is the desired future state of your business? How do you enhance employee engagement and culture? How do you manage change such as new product development, new market positioning or partner acquisition? - **Consumer insights**. What behaviors or sentiments have you been overlooking? How are media trends affecting those you’re trying to reach? What is the journey a typical consumer takes from awareness to purchase to brand advocate? - **Competitor insights**. How are your competitors positioning themselves? What kind of experience do they offer their customers? What tactics are your competitors using to communicate about their brand? ![Written Strategy: Discover Your Due Diligence with AHM Brands | Hero Image](https://www.ahmbrands.com/wp-content/uploads/2023/09/AHM-Website_Blog_DD_img_-03.png "AHM-Website_Blog_DD_img_-03") Whether through workshops, surveys, focus groups, interviews, market research or other approach, discovery is an ideal time to challenge assumptions and uncover the surprises and unique elements that can set a brand apart and galvanize your operational and strategic plan. It’s important to ask open-ended questions, embrace curiosity and practice critical thinking that doesn’t take face value at face value. Since the insights revealed in this phase will inform any messaging or visuals that follow, doing your discovery due diligence is crucial for developing creative solutions engineered to resonate with your audiences. Giving discovery a little time and effort mitigates risk, saves time and money and turns communication anxiety into communication confidence. To see examples of how a focused discovery process can take the guesswork out of meeting your brand’s communication goals, [start here](/work/). [Check out our process in action](/work/ "Our Work") **Categories:** Brand Guidance **Tags:** Written Strategy, Discovery --- ### [Behind the Scenes with AHM Brands: Eugene Mission Giving Campaign](https://www.ahmbrands.com/behind-the-scenes-with-ahm-eugene-mission-giving-campaign/) **Published:** November 20, 2023 **Author:** Kevin **Content:** #### A crucial part of being the [branding and communications partner](https://www.ahmbrands.com/work/) for the Eugene Mission is creating a series of video spots for the November and December giving season. In this post we talk with AHM Video Editor Justin Russell for a behind-the-scenes take on how this year’s spots came together and what people should know about making great video content that gets noticed and gets results. ***What was the ask from the client?*** “Each year we are responsible for creating a series of spots for the Eugene Mission giving season. This year, along with a spot dedicated to Eugene Mission Executive Director Sheryl Balthrop, we also needed to highlight the transformational experience of the Life Change Program as seen through the eyes of two unique individuals. While both individuals had come to the Mission in a dark place, their experience in the program moved them into place of light with hope for a more purposeful life and a brighter existence. We knew it would be important to figure out how to capture and communicate that transformation in the right way. The ask was for three 30-second commercials as well as shorter cutdowns. This year we were also tasked with making longer-form cuts for their website.” ***What were your creative goals for the project? What lighting design techniques were used to help convey the desired tone and feeling?*** “Early on we had a meeting with the Mission’s communications manager about the style and tone for this year. Both stories from the guests were very unique and inspiring and we wanted to approach it differently than years previous. My idea was to light the interview section very dark, while juxtaposing it with very bright and colorful b-roll. This style was to showcase their transition from darkness to light by a literal lighting transition. I built a mood board with images and styles I was trying to create in pre-production as a baseline. We then shot the interviews in the AHM studio on a black background with two cameras. I had to use a good amount of flags to cut the light from the background to create the separation and control any light spill.” ![A shot from Sam's interview](https://www.ahmbrands.com/wp-content/uploads/2023/11/EM-Sam-e1700508827671.jpg "Sam's interview for Eugene Mission") ![Sam preparing a dish of fruit](https://www.ahmbrands.com/wp-content/uploads/2023/11/eugene_mission_R3A8890.jpg "Sam with the Eugene Mission") ![A shot from Casandra's interview](https://www.ahmbrands.com/wp-content/uploads/2023/11/EM-Casandra.jpg "Casandra's interview for Eugene Mission") ![Casandra and a young kid in the garden](https://www.ahmbrands.com/wp-content/uploads/2023/11/eugene_mission_R3A7930.jpg "Casandra with the Eugene Mission") > #### *To emphasize the before and after of Sam’s and Casandra’s journeys, Justin juxtaposed dark and bright lighting to symbolize their transformations.* ***What surprised you about this year’s Eugene Mission shoot?*** “We always have great stories from guests of the Mission, but I was very touched with the guests’ vulnerability on camera. Their openness and transparency was inspiring.” ***How do you help people feel comfortable in front of the camera?*** “It is not always easy to get authenticity when dealing with tense subject matter during an interview process. The goal is to always make them feel as comfortable as possible. Lightening the set with some laughter and letting them know they are welcome to ‘mess up’ answers and start questions again are quick ways to ease any fears.” ***How many hours of footage did you need to capture to create the final product?*** “We typically shoot 15- to 30-minute interviews for each guest as well as about 30 minutes of b-roll. All of that gets distilled down to a 30-second commercial.” ***Can you tell us a little about the post-production process? How long did that take compared to the shoot itself? How do you tell someone’s story in a 15- to 30-second commercial?*** “Post-production is most always a longer process than shooting. I initially start by logging all of the footage – which essentially means watching everything that was captured, making notes and color coding anything that stands out. I typically include markers on timestamps where the interview said something that I feel was best. From there it is finding a rhythm to their story and condensing it down to the key beats that will be the most impactful.” ***What’s one thing you wish people knew about making great video content?*** “It all starts with story. If there isn’t a good story to capture, then the video often falls flat. Working with the Eugene Mission is always a homerun because we always know we will capture very authentic and real stories from the guests.” ![Sam in the garden](https://www.ahmbrands.com/wp-content/uploads/2023/11/eugene_mission_R3A8955.jpg "Sam with Eugene Mission 2") ***What’s one thing you’d want people to take away from the campaign?*** “I hope that people take away just how important the work is that the Eugene Mission does. It truly changes lives.” ***What’s your favorite part about working with the Eugene Mission? What was the most rewarding part of this project?*** “The Eugene Mission is one of my favorite clients. A majority of work I do in the year is product-centered or quick social media campaigns, but the Mission allows myself, and AHM as a whole, to be a part of something that transforms individual’s lives. Creating a compelling giving season campaign brings in more donations, which allows the Mission to continue their meaningful work.” [Check out our process in action](https://www.ahmbrands.com/work/ "How We Work") **Categories:** Project Spotlight --- ### [Myths & Misconceptions: Industry Expertise](https://www.ahmbrands.com/myths-and-misconceptions-industry-expertise/) **Published:** December 13, 2023 **Author:** Kevin **Content:** ![Myths and misconceptions: agencies don't understand my industry](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM_Blog_Myth-Industry-Expertise_Header.jpg "AHM_Blog_Myth-Industry Expertise_Header") ### You know business can go from being competitive to being unforgiving almost as quickly as it took you to read this sentence. When you must be vigilant and smart to persevere and succeed, it’s only natural to be skeptical of “partnerships” outside the walls of your organization. Too often, though, reservations about partnering with agencies or firms are based on assumptions and misconceptions that can keep you from seeing how these experts can ease your challenges and help achieve your goals. As a branding and marketing agency, AHM Brands confronts these misconceptions every day. In this first of a series of myth-busting posts, we’ll aim to shed light on the truth behind one of the common misconceptions we hear from potential clients and partners. ![Businessman in glasses, thinking at laptop in office.](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM_Blog_Myth-Industry-Expertise_Image-1-1024x683.jpg "Businessman in glasses, thinking or reading on laptop in office, desk or corporate workplace with professional employee. Man, business and focus on working, planning or entrepreneur busy on computer") Today’s myth: ### *“Agencies don’t understand my industry.”* **Reality: Reputable branding and marketing agencies invest substantial time and effort to thoroughly understand your industry through a mix of practical, qualitative research and in-depth, quantitative-driven analysis.** Before developing a strategy or launching any campaign, a trustworthy agency will conduct extensive research and discovery to understand a given industry. This research typically involves in-depth interviews and surveying of key stakeholders, employees, customers and partners. It also means digesting market trends, evaluating consumer behavior and uncovering competitor strategies so that any recommended approach is tailored specifically to your brand and how it relates to the industry you’re in. **Reality: Cross-industry expertise can revitalize your short-term and long-term business and marketing strategies.** A good agency is equipped with professionals that thoughtfully combine different backgrounds with diverse career and life experiences to adapt to different industries quickly and effectively. When staff have proven experience working with clients across diverse sectors or industries, it makes them versatile and capable of not just understanding your brand and how it’s unique, but how that uniqueness can be harnessed for both short-term and long-term success. ![An illustration image of a person brainstorming and ideating](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM_Blog_Myth-Industry-Expertise_Image-2.jpg "AHM_Blog_Myth-Industry Expertise_Image 2") Instead of a one-size-fits-all mindset, this approach encourages fresh perspectives that lead to original ideas and innovative tactics. By leveraging a diverse team’s knowledge and insights, your communication and marketing strategies and campaigns are customized to align with your brand and your industry’s dynamics. The result is maximum impact and relevance. ![Diagraming and planning strategy](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM_Blog_Myth-Industry-Expertise_Image-3-1024x683.jpg "AHM_Blog_Myth-Industry Expertise_Image 3") It’s an approach that partners across a [diverse spectrum of industries](/work/) value about AHM and one that might be a game-changer for your business. The right partner is not just a service provider – they are your strategic ally dedicated to guiding you toward success. To receive more myth-busing insights or to learn more about how AHM brings cross-industry expertise and long-term thinking to our partners, [drop us an email](https://www.ahmbrands.com/contact/). ![Myth busted!](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM_Blog_Myth-Industry-Expertise_Footer.jpg "AHM_Blog_Myth-Industry Expertise_Footer") **Categories:** Brand Guidance --- ### [Brand Identity Series, Part 1: The Value of Core Values](https://www.ahmbrands.com/brand-identity-series-part-1-the-value-of-core-values/) **Published:** January 18, 2024 **Author:** Kevin **Content:** ![The Brand Identity Series, Part 1: The Value of Core Values](https://www.ahmbrands.com/wp-content/uploads/2024/01/Header.png "Header") The new year is a great time to revisit your brand’s core values. And if you don’t have a set of core values in place, now is the perfect time to commit to developing some to guide your business. For many of us, our experience with core values amounts to some feel-good words on a poster in the break room or maybe as the kickoff slide to that PowerPoint presentation meant to rally the troops. Too often core values are perceived as superficial, disconnected or downright unnecessary. When approached with a little time and a lot of thoughtfulness, however, a set of core values authentic to your brand can bring clear and measurable benefits: ![Colleagues working in the office around a table](https://www.ahmbrands.com/wp-content/uploads/2024/01/Image_1.jpg) - **IMPROVED DECISION-MAKING** Core values become a filter that encourages more efficient and focused decision-making. From vendor and partner relationships to strategic business choices to determining who’s the best fit when hiring, aligning your decisions with your brand’s core values embraces clarity and minimizes distractions while encouraging team cohesion. - **ENDURING ACCOUNTABILITY** Core values reinforce accountability across your organization. When real core values are in place, they’re observed not just most of the time but all the time. That creates clear expectations for performance across all members of a team, from entry-level workers to the C-suite. You’ll know your core values are working as intended when your staff see it as their responsibility to uphold your brand’s core values while reminding their team members to do the same. - **INVALUABLE CAMARADERIE** Strong core values encourage strong team identity. When teams collectively believe in what they do and how they do it, that solidarity reinforces and improves things like team communication, problem solving and resiliency in the face of challenges. When everyone in your organization subscribes to the same core values, the resulting camaraderie is priceless. ![Illustration of a team brainstorming](https://www.ahmbrands.com/wp-content/uploads/2024/01/Thumbnail.png)If developing your brand’s core values is on your radar in 2024, it will pay off to approach the project with your eyes wide open. As author and business consultant Patrick M. Lencioni observed, > #### *“…coming up with strong values—and sticking to them—requires real guts.”* Here are some tips to ensure developing your brand’s core values hits the mark: - **Beware of consensus.** Core values built on consensus may make everyone feel good, but they’ll likely be bland, toothless and uninspiring. - **Understand the different types of values.** Core values differ from aspirational, accidental or permission-to-play values. Knowing the difference is key to creating a set of core values designed to reach their potential. - **Try your core values on for size.** Before formally unveiling your brand’s core values to your entire organization, leadership needs to take the time to try them on for size, typically over the course of several months. Taking the time to reflect and test in real-world business and brand situations helps ensure your core values are relevant not just most of the time, but all the time. ![Group of business workers standing with hands together at the office](https://www.ahmbrands.com/wp-content/uploads/2024/01/Image_2.jpg)If you’re considering developing your brand’s core values in 2024, [this Lencioni article](https://hbr.org/2002/07/make-your-values-mean-something) provides a fantastic jumping off point, including a look at the power of being aggressively authentic when it comes to your core values. To see how core values can inspire authentic, effective branding and marketing solutions, our work with [Roseburg Forest Products](https://www.ahmbrands.com/work/roseburg-forest-products/) a great place to start. **Categories:** Brand Guidance **Tags:** Brand Identity Series --- ### [Brand Identity Series, Part 2: Brand Profile](https://www.ahmbrands.com/brand-identity-series-part-2-brand-profile/) **Published:** February 15, 2024 **Author:** ahmdeveloper **Content:** ![Brand Identity part 2: Brand Profile](https://www.ahmbrands.com/wp-content/uploads/2024/02/Header.png "Header") #### Every brand must have a starting place. ![People gathered around a conference desk listening to a person present ideas](https://www.ahmbrands.com/wp-content/uploads/2024/02/AHM-Blog_Feb-2024_Photo_1.jpg) Call it a justified basis. Or a valid foundation. Or as one of our clients recently called it, the brand’s “rationale.” **Without an established starting point for your brand, you invite confusion, misperception and–worst of all–doubt about your brand’s identity.** Doubt takes hold when your brand relies more on what’s subjective (what people like and their preferences), rather than relying on what’s objective, or that which can be perceived as true and authentic about your brand. That’s why the starting point we’re talking about here goes beyond origin stories or founding myths. Before a brand becomes a coherent and effective identity, it is first an idea. While that idea is eventually brought to life through words, colors, pictures and attitude, you must first place the idea of the brand on a stable and sturdy foundation. If a brand’s identity is a function of how it talks, how it looks and how it acts, then you must first start with how your brand thinks. This is where a Brand Profile comes in. By defining what your brand is and what it is not, a Brand Profile uses a structured, [single-page](https://www.ahmbrands.com/effective-brand-strategies-start-with-a-single-page/) document to provide the insight and clarity needed to lay the foundation for all subsequent identity development – from logo or wordmark creation and typography choices to messaging voice, color selection and image treatments. An effective Brand Profile succinctly captures the key components of how your brand thinks – your brand’s psychology – and pairs it with key insights about your target audience and their motivations. This not only ensures that your brand’s purpose and [values](https://www.ahmbrands.com/brand-identity-series-part-1-the-value-of-core-values/) lead the way, but it also guarantees that serving the needs of your audience stays in focus. ![An illustrated graphic of marketing strategists working on a brand profile](https://www.ahmbrands.com/wp-content/uploads/2024/02/Thumbnail.png "Thumbnail") ![Employees conversing around a conference table](https://www.ahmbrands.com/wp-content/uploads/2024/02/AHM-Blog_Feb-2024_Photo_2.jpg) With these elements methodically organized on a single page, a Brand Profile is designed so the content can be grasped quickly, referenced easily and evolved as needed. And because a Brand Profile is crafted with authenticity and truth and its core, it serves as both a backstop for decision making and as a continual source of brand inspiration. To see how a thoughtful Brand Profile can lead to effective and creative identities for brands in the real world, take a peek at AHM’s work for our partners at [Hop Valley Brewing Co.](https://www.ahmbrands.com/work/hop-valley-brewing-co/), [Revana Collective](https://www.ahmbrands.com/work/revana-collective/), [Roseburg Forest Products](https://www.ahmbrands.com/work/roseburg-forest-products/), [Zentopia](https://www.ahmbrands.com/work/zentopia/) and [Southport Lumber Co](https://www.ahmbrands.com/work/southport/). **Categories:** Brand Guidance **Tags:** Brand Identity Series --- ### [33 from ’23: A Photographic Retrospective](https://www.ahmbrands.com/33-from-23-a-photographic-retrospective/) **Published:** February 15, 2024 **Author:** ahmdeveloper **Content:** ![Sun lit fog and clouds cascading through the forest on a beautiful Oregon morning](https://www.ahmbrands.com/wp-content/uploads/2024/02/Header_1800_ahm_R3A1631.jpg "Header_1800_ahm_R3A1631") Enjoy a peek at AHM’s best images from the past year as selected by AHM’s director of photography. *“Reflecting on my journey from photographing 4H kids, industrial timber operations and CBD drinks in Oregon to capturing the essence of coffee culture in Arizona, I am struck by the extraordinary diversity of human experience. From the serene rhythms of rural life to the dynamic complexities of modernity, my lens has borne witness to a rich tapestry of existence. Here’s to embracing life’s enigmatic juxtapositions, wherever our adventures may lead us.”* – Thomas Boyd, AHM Director of Photography **Categories:** Celebrations --- ### [Hop Valley Sports Alliances: A Team Effort](https://www.ahmbrands.com/hop-valley-sports-alliances-a-team-effort/) **Published:** February 20, 2024 **Author:** ahmdeveloper **Content:** #### What does a [Hop Valley](https://www.ahmbrands.com/work/hop-valley-brewing-co/) Hop Box and the 2024 Super Bowl have in common? **They both call Allegiant Stadium in Las Vegas home!** The final whistle may have blown on football season, but with plenty of other sports action to catch, AHM continues to offer the strategic and creative brand development that helps Hop Valley bring its unique character and winning products to NFL, MLB, MiLB, NHL, NBA and college locations and fans across the nation. **Hop Box and Retail Locations** - Allegiant Stadium – home of the Las Vegas Raiders - Autzen Stadium – home of the Oregon Ducks - Chase Field – home of the Arizona Diamondbacks - Coors Field – home of the Colorado Rockies - Honda Center – home of the Anaheim Ducks - Moda Center – home of the Portland Trailblazers - Oracle Park – home of the San Francisco Giants - Reser Stadium – home of the Oregon State Beavers - T-Mobile Park – home of the Seattle Mariners **Co-Branded Collateral** - Anaheim Ducks - Pac-12 Conference - Portland Trailblazers - San Francisco Giants - San Jose Sharks **Packaging** - Ace Ball for the Reno Aces - Hop Halla for the Minnesota Vikings - Kraken Stash for the Seattle Kraken - Shout! for the Oregon Ducks - Swingin’ Haze for the Oakland A’s - Viva Hop Vegas for the Las Vegas Raiders - Wheatie Boy for the Seattle Mariners **Categories:** Project Spotlight --- ### [Brand Identity Series, Part 3: Written Strategy](https://www.ahmbrands.com/brand-identity-series-part-3-written-strategy/) **Published:** March 13, 2024 **Author:** Kevin **Content:** ![Brand Identity part 3: Written Strategy](https://www.ahmbrands.com/wp-content/uploads/2024/03/Written-Strategy_Header.jpg "Written Strategy Header") ![A creative ideating with an array of sticky notes before him](https://www.ahmbrands.com/wp-content/uploads/2024/03/Written-Strategy_Photo-2-cropped-1.jpg "Written-Strategy_Photo-2-cropped") *Say your brand strategy is solid and clear. You’ve eliminated doubt about what your brand is and isn’t.* #### Congratulations! *Now what?* *Now it’s time to get creative and bring the elements from your [Brand Profile](https://www.ahmbrands.com/brand-identity-series-part-2-brand-profile/) to life for your internal and external audiences through a cohesive Written and Visual Brand Strategy. Because both elements derive from the same source material, they can be created and developed on parallel tracks.* Your Written Brand Strategy can take many forms and we recommend adapting the structure to your brand’s unique messaging and media needs. Your Written Strategy should be a source of **guidance and inspiration**, so taking the time to think about how it will be used in the real world is worth the extra effort. ![A person working with a computer and notebook](https://www.ahmbrands.com/wp-content/uploads/2024/03/Written-Strategy_Photo-1.jpg "Written Strategy_Photo 1") **Common elements of a basic creative Written Brand Strategy include:** - A clear, declarative **position statement** that claims your place in the market. - Key **messaging examples** that articulate your brand’s authority, empathy, process, value propositions and promises. - **Calls-to-action** that help your audiences take the next step. - A short declaration, narrative or manifesto that demonstrates the **brand’s voice**. - A brand thesaurus or **word bank** to inspire cohesive brand messaging for the long-term. ## Tools and Resources Arriving at a succinct Written Brand Strategy means thinking deeply about how the needs and psychology of your audiences meet that of your brand. Understanding the different tools and resources available – from archetypes and empathy mapping to consumer journeys and audience personas – is key to developing a thoughtful and effective Written Brand Strategy your organization can embrace with confidence. ## ![illustrated graphic of a content strategist working on written and messaging strategy](https://www.ahmbrands.com/wp-content/uploads/2024/03/Written-Strategy_Illustration-2.jpg)Standardize, Evaluate and Adapt To help frontline communicators understand your Written Brand Strategy and how best to use it, consider taking the extra step to **develop formal written standards or a style guide** for your brand. This gives everyone a common understanding and helps manage messaging efforts that are complex or that are aimed at multiple or diverse audiences. A crucial part of keeping your Written Brand Strategy effective is taking the time to **regularly reevaluate and evolve it**. As media and your market change, it’s important to remember your messaging may need to change as well. See how Written Brand Strategy works in harmony with its visual counterpart to [bring a brand to life](https://www.ahmbrands.com/tag/brand-identity-series/). **Categories:** Brand Guidance **Tags:** Brand Identity Series --- ### [Brand Identity Series, Part 4: Visual Strategy](https://www.ahmbrands.com/brand-identity-series-part-4-visual-strategy/) **Published:** March 18, 2024 **Author:** Kevin **Content:** ![Brand Identity part 4: Visual Strategy](https://www.ahmbrands.com/wp-content/uploads/2024/03/Visual-Strategy_Header.jpg "Visual Strategy Header") *![A team of people brainstorming visual identity concepts on a computer](https://www.ahmbrands.com/wp-content/uploads/2024/03/Visual-Strategy_Photo-2.jpg)Say your brand strategy is solid and clear. You’ve eliminated doubt about what your brand is and isn’t.* #### Congratulations! *Now what?* *Now it’s time to get creative and bring the elements from your Brand Profile to life for your internal and external audiences through a cohesive Written and Visual Brand Strategy. Because both elements derive from the same source material, they can be created and developed on parallel tracks.* ## Crafting your visual identity Your Visual Brand Strategy encompasses the graphical and visual expression of your brand. When most people think of a brand, it’s the visual side – your logo or wordmark, your color palette and typography, your photography and graphical elements – that often comes to mind first. Developing a brand’s visual expression to match the larger, overarching brand strategy requires understanding how **humans perceive color, shape, texture, motion, contrast, depth and patterns** and how those perceptions fuel emotions and human connection. By thoughtfully and creatively melding visual expression with human psychology, designers and artists can create visual shorthand for your brand. Done well, this allows your customers and audiences to quickly grasp key things about your brand’s purpose, products and people with little more than a glance. ## ![illustrated graphic of creatives working on visual strategy](https://www.ahmbrands.com/wp-content/uploads/2024/03/Visual-Strategy_Illustration-2.jpg)Maximize your brand’s impact Positioning plays an important role in developing a practical, effective Visual Brand Strategy and it’s necessary to take the time to review your competitors and their identities. For additional inspiration and insight, it can also be worthwhile to explore relevant visual branding precedents in fields both related and unrelated to your own. It’s critical to demonstrate how your Visual Brand Strategy plays out across various media and audience touchpoints. Taking the time to think about how your visual brand identity will look across print, screen and environment ensures your **brand leaves just the right impression no matter where audiences see it**. Including these demonstrations as part of your formal brand guidelines or style guide helps encourage the consistency and uniformity that builds long-term loyalty and brand equity. ## ![An office workstation with color swatches and a mood board on the computer screen](https://www.ahmbrands.com/wp-content/uploads/2024/03/Visual-Strategy_Photo-1.jpg)Evolve over time While many elements of a Visual Brand Strategy may achieve a sense of being timeless or ageless, it’s common for the visual expression of a brand to evolve over time. Building a process that considers changing consumer **sentiments** and **trends** is key to keeping your Visual Brand Strategy relevant for the long haul. To see how Visual Brand Strategy works in harmony with its written counterpart to [bring a brand to life](https://www.ahmbrands.com/brand-identity-series-part-3-written-strategy/). **Categories:** Brand Guidance **Tags:** Brand Identity Series --- ### [Brand Identity Series, Part 5: Brand Ecosystem](https://www.ahmbrands.com/brand-identity-series-part-5-brand-ecosystem/) **Published:** April 17, 2024 **Author:** Kevin **Content:** ![Brand Identity part 5: Brand Ecosystem](https://www.ahmbrands.com/wp-content/uploads/2024/04/AHM_Blog_Identity-Part5_Brand-Ecosystem_Final_Header.png "AHM_Blog_Identity-Part5_Brand-Ecosystem_Final_Header") ![Illustration of a brand brain storm, including all the elements of a brand identity](https://www.ahmbrands.com/wp-content/uploads/2024/04/AdobeStock_228242526.jpg "Brand web. AdobeStock_228242526") ### You’ve seen how [core values](https://www.ahmbrands.com/brand-identity-series-part-1-the-value-of-core-values/), a strong [brand foundation](https://www.ahmbrands.com/brand-identity-series-part-2-brand-profile/) and a solid [written](https://www.ahmbrands.com/brand-identity-series-part-3-written-strategy/) and [visual](https://www.ahmbrands.com/brand-identity-series-part-4-visual-strategy/) brand strategy come together to bring a brand from idea to reality. Now it’s time to take the final step in our Brand Identity Series and start meeting your communication goals with an audience-focused strategy. Since this involves diverse but interrelated elements coexisting in balance and harmony, we like to think of this as your Brand Ecosystem. Seen as a whole, your unique Brand Ecosystem illustrates how people experience and engage with your brand. While the details of your organization mean you have your own unique Brand Ecosystem, the four main elements involved are relatively consistent from brand to brand: ![A creative working on colors and brand strategy.](https://www.ahmbrands.com/wp-content/uploads/2024/04/AdobeStock_299051575.jpg "AdobeStock_299051575") **Communications Strategy** Your brand identity (including mission, vision and values) informs a central communications strategy that positions your brand with your two key audience groups: internal and external. This strategy is all about setting a vision for how your brand can and should engage with the people you seek to connect with. **Audiences** Your internal audience group consists of employees and stakeholders, investor partners and shareholder partners while your external audience group includes target personas, potential investors and members of regions or communities. It’s important to remember that each of these audiences will have perspectives and expectations different from the others. Understanding how your brand fits into those behaviors and motivations is a key part of the Brand Ecosystem. **Initiatives** Attached to each audience are goal-oriented initiatives that set, evolve or reinforce your brand positioning. For internal audiences, these initiatives can include culture-building, recruiting, retention or stewardship and education. For external ![An illustration of creative workers developing a brand voice and strategy](https://www.ahmbrands.com/wp-content/uploads/2024/04/AHM_Blog_Identity-Part5_Brand-Ecosystem_Final_Illustration.png)audiences, these initiatives often mirror a consumer journey and include awareness-building, trust-building, ambassador-building and ongoing stewardship. Creating initiatives that are accountable to agreed-upon goals and measurable data is essential for making sure your branding and communication efforts are doing their job. **Channel Activation** Each initiative is then tied to the appropriate channel activation. This requires exploring all the media channels available for your brand and understanding how to most effectively mix owned, earned and shared opportunities to achieve each initiative within given budget and time factors. It’s through these channels that your audiences will engage with your brand’s messaging and its look and feel so monitoring media performance and regularly reporting results will help continually improve your brand communication efforts so you can maximize efficiency and effectiveness over time. For a peek at what a healthy and vibrant Brand Ecosystem can look like in practice, [check out this example](https://www.ahmbrands.com/work/oregon22/). **Categories:** Brand Guidance **Tags:** Brand Identity Series --- ### [Owned, Earned, Shared](https://www.ahmbrands.com/owned-earned-shared/) **Published:** June 28, 2024 **Author:** Kevin **Content:** ![Owned, Earned, Shared - AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2024/06/Abbys-Blog-062824-Blog_Header-v3.png "Abbys-Blog-062824-Blog_Header-v3") ### Getting a handle on all the consumer touchpoints and media opportunities you have is a key step in developing a communications strategy that will reach and persuade your desired audience. While media is often thought of in terms of broadcast and digital and publication properties that reach mass audiences, taking an even larger view can open your eyes to effective communication opportunities that might be right under your nose. **SHARED** | When most people think of media, they think of the shared variety. Though often referred to as paid media, we think “shared” better captures the cooperation with third-party providers that defines this category. This includes not only broadcast TV and terrestrial radio but also their digital counterparts, roadside billboards, venue advertising, social media advertising on channels such as Facebook and LinkedIn, digital advertising on search engines such as Google, industry newsletters and any other channel where an organization pays a media property to be promoted to some kind of known audience. Shared media offers the clear advantage of using a platform to proactively reach potential customers at a set cost-per-impression. Perhaps the main disadvantage of shared media is the sheer variety and range of options. Having a clear brand strategy in place brings your audiences into focus and turns selecting the right shared media from daunting to doable. ![A television ad for the Oregon 22 track meet](https://www.ahmbrands.com/wp-content/uploads/2024/06/Body_Image1-978x1024.png "Owned Earned Shared_Body_Image1") ![A social media post on a smartphone](https://www.ahmbrands.com/wp-content/uploads/2024/06/Body_Image2-978x1024.png "Owned Earned Shared_Body_Image2") **EARNED** | Media coverage or promotion of your business or organization that doesn’t require a financial transaction or arrangement is typically known as earned media. This type of media coverage hinges on relationships, including relationships with media outlets, investors, influencers and even employees. Most public relations efforts where an organization receives news coverage or other publicity because of something the organization did for others or achieved for itself fall into this category. This type of media exposure can also be the result of being a well-known expert in your field where your organization might be mentioned alongside a quote or recap of a panel discussion or featured talk. And while going viral is difficult to plan for and even more difficult to achieve, organic sharing of strategic messaging across third-party social channels certainly classifies as earned media. **OWNED** | Like the name implies, these are consumer touchpoints that you control with little outside interference. Owned media can include both the interior and exterior of your building or work environment, along with company vehicles, apparel, collateral such as letterhead and business cards, your website and other touchpoints that consumers encounter that you generally control. One often-overlooked form of owned media is testimonials secured and used by permission, either from customers or employees. Using the words of others to promote your product or service is one of the best ways to establish credibility and build trust with your audience. If your business relies on tradeshow or event presence, your booth or materials can also be a powerful form of owned media that can set your brand apart and deliver an experience that’s just right for current or potential customers. ![Cafe Yumm! website mockup on a laptop and phone](https://www.ahmbrands.com/wp-content/uploads/2024/02/website-mockup-02@2x-compressed-1024x576.jpg "Cafe Yumm! website mockup on a laptop and phone") See examples of [owned, earned and shared media](/work/) connecting brands with their audiences. Text on the button **Categories:** Brand Guidance --- ### [Grassroots Consumer Engagement: Zentopia and Glow Yoga](https://www.ahmbrands.com/zentopia-and-glow-yoga/) **Published:** July 18, 2024 **Author:** Kevin **Content:** ![An illustration of zentopia poolside, with the heading Find Your State of Zentopia](https://www.ahmbrands.com/wp-content/uploads/2024/07/Zentopia_Glow-Yoga-collab-header.png "Zentopia_Glow Yoga collab header") Identifying innovative strategies is a key part of helping our clients stay relevant and engaged with their audiences. That’s why a few months back we worked behind the scenes to facilitate a unique, ongoing collaboration between Zentopia and Glow Yoga – Eugene, Oregon’s premier modern mindful movement studio. Each month, we provide Glow Yoga’s owner Chelsea Duke with a cooler (or two) of refreshing CBD drinks from Zentopia, then step back and watch the magic happen. ![Two women embracing after a yoga class while enjoying a Zentopia CBD sparkling water](https://www.ahmbrands.com/wp-content/uploads/2024/07/Zen_GlowYoga2.jpg)“Most of the people attending haven’t heard of Zentopia or tried CBD-infused drinks so I feel it’s eye-opening for them,” says Chelsea. “I have had several people say how much they like it and that they have placed orders through the Zentopia website because of trying it at Glow Yoga.” This grassroots partnership shows the power of hyper-focused, micro branding and marketing to work alongside broader, macro efforts. By facilitating a partnership and relationship between Zentopia and Glow Yoga, we’re able to tap into a health-conscious and wellness-focused audience that aligns with Zentopia’s brand values and identity. The drink giveaways create a tangible touchpoint for consumers and would-be consumers, allowing them to experience the product in a relaxed, relevant and engaging setting. “Our students particularly love the calming effect of the Chill Zentopia drinks,” shares Chelsea. “It’s ideal for us to give these out during nighttime sessions and tell people to have one after class.” The result is a win-win scenario for both brands. For Zentopia, it’s an opportunity to directly engage with potential customers, receive real-time feedback and continue building a loyal following in a core market. For Glow Yoga, it enhances the overall experience for their clients, adding value to their classes with delicious, healthy beverages and reinforcing a sense of community. ![A Glow Yoga participant posing with a Zentopia beverage](https://www.ahmbrands.com/wp-content/uploads/2024/07/Zen_GlowYoga1.jpg)“Our clients are always so excited to get a Zentopia drink after class,” says Chelsea. “It makes the whole experience feel so special.” Grassroots collaborations like this one between Zentopia and Glow Yoga underscore the importance of local partnerships in driving brand growth and supporting your Brand Ecosystem. By fostering authentic connections and providing real value, [AHM](https://www.ahmbrands.com/work/) helps brands significantly boost their visibility and consumer engagement on the way to sustained success and growth. **Categories:** Case in Point --- ### [Maximize Your Brand’s Impact with SEO and PPC](https://www.ahmbrands.com/maximize-your-brands-impact-with-seo-and-ppc/) **Published:** September 24, 2024 **Author:** ahmdeveloper **Content:** ![Coworkers discussing the different elements of SEO](https://www.ahmbrands.com/wp-content/uploads/2024/09/SEOandPPC_SocialBlog_Header.png "SEOandPPC_SocialBlog_Header") ## In today’s digital world, a strong online presence is critical for brand success. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are two powerful tools to boost your brand’s visibility, engage customers and drive growth. Here’s why combining these strategies can give your brand the edge it needs. ### Why SEO Matters SEO helps your brand appear at the top of search engine results, making it easier for potential customers to find you. It involves optimizing your website with the right keywords, content and technical setup to improve your search rankings. ![Increasing website traffic icon](https://www.ahmbrands.com/wp-content/uploads/2024/09/SEOPPC-01.png "SEOPPC-01") ![SEO On-Page Optimization icon](https://www.ahmbrands.com/wp-content/uploads/2024/09/SEOPPC-02.png "SEOPPC-02") ![Increased Online Visibility icon](https://www.ahmbrands.com/wp-content/uploads/2024/09/SEOPPC-03.png "SEOPPC-03") **Key Components of SEO:** - **Keyword Research:** Using tools like Google Keyword Planner and SEMrush to find the terms your audience uses to search for your services. - **On-Page Optimization:** Optimizing individual web pages to make them more search-engine friendly. - **Off-Page SEO:** Building authority through backlinks from reputable websites. - **Technical SEO:** Ensuring your site is fast, mobile-friendly and secure. **Benefits of SEO:** - **Increased Visibility:** Appear in search results when customers look for services like yours. - **Higher Organic Traffic:** Attract more visitors without ongoing costs. - **Cost-Effectiveness:** A long-term investment that provides sustainable traffic. - **Brand Credibility:** High rankings build trust and improve engagement. **Why PPC is Crucial** PPC advertising allows you to pay for your ads to appear in search results or on social media. You only pay when someone clicks on your ad, making it a cost-effective way to drive immediate traffic. **Key Components of PPC:** - **Keyword Bidding:** Advertisers bid on keywords to determine ad placement. - **Compelling Ad Copy:** Clear, concise messages with strong calls to action. - **Optimized Landing Pages:** Designed to convert clicks into customers. **Benefits of PPC:** - **Immediate Results:** Get traffic quickly, perfect for new launches. - **Targeted Advertising:** Reach specific audiences based on location, demographics and interests. - **Budget Flexibility:** Set daily or monthly limits and adjust as needed. - **Accurate ROI Measurement:** Track every click and conversion. ### SEO and PPC: A Perfect Pair While SEO builds long-term credibility and organic traffic, PPC drives immediate results. Combining these strategies maximizes your brand’s reach and impact. ![SEO and PPC: A Perfect Pair](https://www.ahmbrands.com/wp-content/uploads/2024/09/SEOPPC_Image2.png "SEOPPC_Image2") **How to Use SEO and PPC Together:** 1. **Test Keywords with PPC:** Use PPC data to refine your SEO strategy and target effective keywords. 2. **Dominate Search Results:** Appear in both paid and organic listings to increase visibility and credibility. 3. **Complementary Strategies:** Use PPC to drive quick traffic while building sustainable SEO results. **Avoid Common Mistakes** Both strategies require careful planning to avoid pitfalls that can waste time and resources. **SEO Mistakes to Avoid:** - **Ignoring Mobile Optimization:** Ensure your site works well on mobile devices. - **Keyword Stuffing:** Use keywords naturally in high-quality content. - **Neglecting Reviews:** Encourage customer reviews and respond to feedback. **PPC Mistakes to Avoid:** - **Broad Targeting:** Focus on local audiences to avoid irrelevant clicks. - **Poor Ad Copy:** Craft messages that resonate with your audience. - **Ignoring Negative Keywords:** Prevent ads from appearing in unrelated searches. **Choosing the Right Agency** For the best results, partner with an agency that understands both SEO and PPC. Look for: - **Experience with Similar Brands:** Choose a team that knows your industry. - **Proven Track Record:** Ask for case studies and client testimonials. - **Comprehensive Services:** An agency like AHM Brands offers integrated solutions to meet all your digital marketing needs. ### AHM’s Expertise in SEO and PPC With nearly two decades of experience, AHM Brands combines strategic creativity with data-driven insights to help your brand thrive. Whether you’re looking to increase visibility, drive traffic or improve ROI, our team has the expertise to deliver results. Let’s start a conversation about how SEO and PPC can elevate your brand. [Contact AHM Brands](https://www.ahmbrands.com/contact/) today to craft a custom strategy that suits your business needs. **Categories:** Brand Guidance --- ### [Cultivating Connection: Turning Social Media Clicks into Umpqua Dairy Cravings](https://www.ahmbrands.com/cultivating-connection-turning-social-media-clicks-into-umpqua-dairy-cravings/) **Published:** September 25, 2024 **Author:** ahmdeveloper **Content:** ![Umpqua Dairy Caramel Avalanche Ice Cream](https://www.ahmbrands.com/wp-content/uploads/2024/09/UD_SocialBlog_Header.png "UD_SocialBlog_Header") Still family-owned and operated, Oregon’s Umpqua Dairy has been making award-winning ice cream, sour cream, cottage cheese and milk for more than 90 years. With fans throughout Oregon and the Pacific Northwest, Umpqua Dairy needed their social media efforts to reflect the brand’s loyal following, community focus and growth potential. Umpqua Dairy turned to AHM Brands to develop a strategic, creative and client-centric approach that would use the power of social media to improve consumer engagement. Recognizing that authentic connections are built over time and not overnight, AHM created a strategy focused on organic growth, supplemented by highly targeted paid initiatives. Content is designed to not only resonate with Umpqua Dairy’s existing fanbase, but also to attract new followers who share a passion for the kind of high-quality dairy products Umpqua Dairy is known for. Since taking over Umpqua Dairy’s social media management on [Facebook](https://www.facebook.com/umpquadairyproducts) and [Instagram](https://www.instagram.com/umpquadairy/), AHM has prioritized consistent posting to ensure the brand is continually engaging with its audience. This regularity has been crucial in keeping Umpqua Dairy top-of-mind for consumers while providing room to investigate different types of content to know what truly resonates. ![Umpqua Dairy Chocolate Cookie Swirl Ice Cream](https://www.ahmbrands.com/wp-content/uploads/2024/09/umpquadairy_R3A5551-1.png "umpquadairy_R3A5551-(1)") ![A tweet from Umpqua Dairy saying "Milk and Cookies. Name a better duo, we'll wait"](https://www.ahmbrands.com/wp-content/uploads/2024/09/UD_Social_Oct23_Tweet_1.png "UD_Social_Oct23_Tweet_1") ![A scoop of Umpqua Dairy Chocolate Cookie Swirl Ice Cream](https://www.ahmbrands.com/wp-content/uploads/2024/09/umpquadairy_R3A5352.png "umpquadairy_R3A5352") To bring Umpqua Dairy’s story to life across Facebook and Instagram, AHM leverages a variety of content formats and interactive posts designed to engage audiences in meaningful ways. - **Feedback Posts**: Inviting the community to participate in fun, interactive posts like “Design Your Dream Ice Cream” not only drives engagement but also provides valuable insights into what flavors and products consumers are excited about. These posts have become a staple in Umpqua Dairy’s social media strategy by allowing us to tap into the creativity and preferences of an engaged fanbase. - **Videos, Reels and Recipes**: In the age of visual content, you know that static images alone won’t cut it. That’s why AHM incorporates dynamic content such as videos, reels and recipes into Umpqua Dairy’s social media strategy. From showcasing the production process to sharing mouthwatering recipes featuring Umpqua Dairy’s family of products, these visually compelling posts have significantly improved media reach and helped grow the brand’s Instagram following. - **Professional Photoshoots**: To highlight Umpqua Dairy’s delicious, award-winning ice cream flavors, AHM conducts professional photoshoots that beautifully capture the essence of Oregon-made dairy products. These high-quality images have been used across Umpqua Dairy’s social media platforms to create a visually appealing and cohesive brand presence that stands out in users’ feeds. - **Community Management**: Social media should be a conversation between brand and consumer and AHM is prompt and efficient when responding to those one-off questions, concerns and queries customers are bound to have. Using comments and direct interaction with social media users allows AHM to educate and help consumers on Umpqua Dairy’s behalf. ![A person serving up a bowl of Umpqua Dairy Homemade Vanilla Ice Cream](https://www.ahmbrands.com/wp-content/uploads/2024/09/social_image-1@2x.png "social_image-1@2x") ![Umpqua Dairy Homemade Vanilla Ice Cream](https://www.ahmbrands.com/wp-content/uploads/2024/09/social_image-2@2x.png "social_image-2@2x") ![A person eating cottage cheese queso with tortilla chips](https://www.ahmbrands.com/wp-content/uploads/2024/09/social_image-3@2x.png "social_image-3@2x") **IMPACT** The impact of AHM Brands’ social media strategy for Umpqua Dairy has been significant, including a 56% increase in reach, a 318% increase in comments and a 3,628% increase in impressions over the past 12 months. By maintaining a consistent posting schedule and focusing on content that encourages interaction, Umpqua Dairy has experienced impressive growth in both followers and engagement. Whether it’s through interactive posts, engaging videos, beautiful product photography or community management, [AHM](https://www.ahmbrands.com/) is committed to helping Umpqua Dairy stay connected with the people who matter most—their customers. **Categories:** Case in Point --- ### [Be in Touch: The Power of Print and Packaging for Modern Brands](https://www.ahmbrands.com/power-of-packaging/) **Published:** October 28, 2024 **Author:** Kevin **Content:** ![Hands holding a 12 pack of Hop Valley Brewing Citrus Mistress IPA and a 12 pack of Alphadelic IPA](https://www.ahmbrands.com/wp-content/uploads/2024/10/hv_R3A8487-webready.png "hv_R3A8487-webready") In an era where digital might dominate, print and packaging are still vital tools for brands looking to connect and stay engaged with their clients and consumers. Like other media choices, the materials produced should serve as a visual and functional extension of your brand’s story to create trust and build recognition with each touchpoint. By offering a tangible, often emotional experience for the senses – something that isn’t likely to go out of style any time soon – print and packaging create lasting impressions and lasting brand loyalty. In this article, AHM Art Director Nick Stratton highlights how thoughtfully crafted print and packaging design can convey a brand’s story and values in ways that digital media can’t. ![People giving a toast with Zentopia's CBD drinks](https://www.ahmbrands.com/wp-content/uploads/2024/10/zentopia_R3A7226-webready.png "zentopia_R3A7226-webready") “It’s important to ensure the physical material aligns with the brand’s core values and mission,” explains Nick. “It should communicate what the brand stands for. Consistency in design helps reinforce brand recognition and loyalty.” AHM emphasizes close and focused collaboration during the design process to ensure print and packaging materials meet the aesthetic and practical needs of both the client and the end consumer. This shared, hands-on approach ensures that the final product is not only beautiful but also tailored to the brand’s practical goals. “It starts with some in-depth conversations to understand the client’s vision, objectives and any specific requirements they have,” Nick says. “Then we identify materials that meet both functional and stylistic criteria. I always recommend physical samples so clients can really experience for themselves how the materials will look and feel in real life.” When it comes to print and packaging design, collaboration at AHM also extends to a group of trusted material and production vendors. These partnerships further streamline the process by allowing for both reliable quality and cost-efficiency. ![Cans of Henry Weinhard's Private Reserve beer being bottled](https://www.ahmbrands.com/wp-content/uploads/2024/10/hv_R3A5167-webready.png "hv_R3A5167-webready") ![A six pack of Henry Weinhard's Private Reserve beer](https://www.ahmbrands.com/wp-content/uploads/2024/10/hv_R3A5251-webready-150x150.png "hv_R3A5251-webready") ![Bottles of Henry Weinhard's beer on the canning line](https://www.ahmbrands.com/wp-content/uploads/2024/10/hv_R3A5217-webready-150x150.png "hv_R3A5217-webready") “Having great relationships with multiple vendors means we can compare schedules, availability, quotes and negotiate better pricing,” says Nick. “This ensures clients can stay on-time and on-budget without ever needing to compromise on quality.” By working with seasoned professionals on your brand’s packaging or printed materials – from design and development to printing and delivery – you can avoid some of the missteps and pitfalls that Nick sees from many companies and organizations. “Designs that focus too much on visual elements can obscure important information like product details, instructions or value propositions,” Nick says. “Clear communication is essential.” Another frequent pitfall is failing to consider how packaging will stand out on a crowded store shelf. It’s essential for brands to strike a balance between aesthetic appeal and functionality so that the packaging not only grabs attention but also delivers on usability. “Packaging needs to stand out on the shelf while remaining functional,” Nick explains. “Brands sometimes fail to balance eye-catching design with practical visibility and accessibility.” ![Six cans of Zentopia's CBD seltzers, CBD tea, and CBD lemonade](https://www.ahmbrands.com/wp-content/uploads/2024/10/Zentopia-Cans-Composite-webready.png "Zentopia-Cans-Composite-webready") Skipping the testing phase is another frequent misstep. AHM’s focus on creating prototypes and testing them in real-world scenarios ensures that print and packaging elements not only look great but also function as intended. “Some brands rush to production without testing prototypes,” says Nick. “This can lead to unforeseen issues with how customers use or experience a piece of packaging or printed material.” And while it may seem like digital media is where all the innovation is happening, Nick sees some important trends currently shaping the world of print and packaging. “Smart packaging, which integrates technology like QR codes and augmented reality, is becoming more common,” he says. “It provides additional information, promotions or interactive experiences and tries to bridge that gap between physical and digital realms. At the same time, there’s an opposing trend toward simplicity where minimalistic designs convey a brand’s message cleanly and without clutter.” When it comes to creating strategic, effective print and packaging for your brand, AHM is dedicated to helping consumers unfold just the right impression. Curious how we’ve helped brands like yours turn print and packaging opportunities into consumer engagement? Explore our case studies and see how AHM [puts brands in touch](/work/) with their most important audiences. **Categories:** Brand Guidance --- ### [Balancing Traditional and Digital Media: An AHM Q&A](https://www.ahmbrands.com/media-qa/) **Published:** November 20, 2024 **Author:** Kevin **Content:** ![Illustration comparing traditional and digital marketing methods. On the left, elements like newspapers, billboards, and TV ads represent traditional advertising, while on the right, digital tools like targeted ads, analytics, and social media highlight modern marketing strategies.](https://www.ahmbrands.com/wp-content/uploads/2024/11/MediaEvolution_SocialBlog_Header.png "MediaEvolution_SocialBlog_Header") For brands that must navigate an ever-evolving media landscape, figuring out the right balance between traditional media channels and digital ones is an ongoing challenge. We asked AHM Partner and Media Director Brent MacCluer and AHM’s Digital Marketing Specialist John Gaines to lift the lid on building strategic, effective media campaigns that connect with audiences and deliver real results. ***How do you recommend a brand approach the balance between traditional and digital media? What factors influence this decision?*** Brent: “If the business is in a highly niche vertical, digital is the way to go. But if you’re a broad-based retailer (think basics like food, clothes, shoes, furniture, etc.), the CPMs of traditional media are lower and more efficient.” John: “Brands should evaluate their target audience, their goals and their budget when deciding how to balance traditional and digital media. Key factors to consider would be demographic preferences, the nature of the product or service and where the audience consumes content (think how Gen Z may prefer consuming content vs Gen X). A mixed-media approach to brand expression is often a great way to maximize reach and engagement.” ![A hand placing wooden blocks with minimalistic icons: one depicting a megaphone representing communication or marketing, and the other showing a target symbolizing a specific audience or goal.](https://www.ahmbrands.com/wp-content/uploads/2024/11/MediaEvolution_SocialBlog_BodyImage1-1600x511.png "MediaEvolution_SocialBlog_BodyImage1") ***How do you approach targeting and personalization in your media campaigns to make sure they resonate with the right audience?*** Brent: “This is where a balanced campaign with both traditional and digital can be tremendously powerful. Traditional media is the top of the funnel with huge reach, and then lower in the funnel you can target consumers digitally who are close to making a purchasing decision.” John: “Effective targeting is crucial in any digital marketing effort and it starts with understanding audience segments through data analytics and research. Utilizing tools and insights like customer personas, behavioral data and audience preferences allows for personalized messaging that resonates with your target audience. Ensuring your ads are authentic to your audience encourages real results and helps your brand stand out from the herd.” ***In a world where consumers are more empowered than ever, how do you build trust through media?*** Brent: “There is a halo effect around an Oregon Duck football game on television, your favorite local radio DJ or the long-time, trusted news anchor. A brand that has a local presence with one of these audiences instantly becomes more trusted because of the association with a traditional media partner in the eyes of the consumer.” John: “Trust through media is earned by maintaining transparency with your audience, delivering ethical and consistent messaging across all channels and engaging authentically with your audience. Leveraging user-generated content or testimonials can lend your brand credibility. It’s also incredibly important to respond to feedback and address any issues openly.” ![Close-up of professionals discussing charts and graphs on a desk, with a laptop, calculator, and documents showcasing business analytics and strategy planning.](https://www.ahmbrands.com/wp-content/uploads/2024/11/MediaEvolution_SocialBlog_Body-Image2-1600x749.png "MediaEvolution_SocialBlog_Body Image2") ***What role does creativity play in your media campaigns?*** Brent: “More than ever it’s critical to make sure the creative tells the consumer something they don’t know or makes them feel something.” John: “The fun part about digital marketing is being able to showcase creative thinking and having the freedom to try something fresh and see results in real time. Creativity is crucial in differentiating a brand in a vastly crowded marketplace. Innovative ideas capture attention and make campaigns memorable, thought-provoking and eye-catching. It can also drive engagement and ‘shareability’ to enhance the overall impact and engagement of your campaigns.” ***Collaborating across teams is common at AHM. How do you work with other specialists to create a seamless brand and media experience?*** Brent: “It really does take a village, from writers who craft a message, producers and graphic designers to implement the vision and a mix of traditional and digital initiatives to make sure the right people are exposed to the message at the right time.” John: “Effective collaboration involves open communication, respect for others’ expertise and insights and aligning goals across teams. We’re lucky to have such talented and team-first individuals here at AHM where everyone has a voice and is encouraged to use it. Regular brainstorming sessions, friendly banter (as silly as that sounds, these catch-ups really energize our team) and shared tools and insights can help ensure that everyone contributes to a cohesive brand and media experience. We all can learn from one another and that sort of collaboration helps build a very well-rounded brand and media experience.” ***How do you balance tried-and-true methods with the need to experiment and test new approaches to media campaigns?*** Brent: “We try new science experiments every day. The landscape is shifting so quickly that it’s critical to try new approaches so campaigns can be effective with enough reach and frequency.” John: “A successful strategy involves using data to assess the effectiveness of traditional methods while being open to creative experimentation. Setting aside a portion of the budget for testing new approaches can help identify what resonates with the audience. You might not always win in these experiments but at least you tried something new and walk away with findings that can help you down the road.” ![Illustration sequence depicting marketing concepts: on the left, a professional presenting data insights with charts and graphs; in the center, a focus on growth analysis with a magnifying glass over an upward trend; on the right, a professional discussing online communication strategies with a megaphone displayed on a large screen.](https://www.ahmbrands.com/wp-content/uploads/2024/11/MediaEvolution_SocialBlog_BodyImage345-1600x511.png "MediaEvolution_SocialBlog_BodyImage3,4,5") ***How do you measure media success? What are the key metrics you look at when evaluating campaign performance?*** Brent: “There’s the scientific answer of measuring reach, frequency, CPMs and ultimately sales. But I believe the non-scientific answer is also critical: were consumers exposed to the message in a powerful fashion and did they take notice?” John: “There are many factors I consider when measuring media success. Key metrics include reach, engagement, conversion rates and return on investment (ROI). Depending on the campaign, brand awareness, customer feedback and social media sentiment can also be important indicators of success. Each campaign has a unique KPI that you’ll need to monitor closely to ensure you’re meeting or exceeding your goals.” ***What do you consider the most common mistake brands make when using media?*** Brent: “Digital media is tremendously exciting and it allows companies to ultra, ultra-target an audience. A mistake I see some brands make is totally discounting traditional media. It’s really become unsexy in the eyes of many brands. Yet for companies that sell a broad-based product, the lower CPMs can stretch your marketing dollars much further compared to digital alone.” John: “One frequent mistake is not fully understanding the target audience, which leads to irrelevant, inauthentic messaging. Additionally, failing to adapt to feedback and changing market conditions can hinder effectiveness. You cannot be complacent when using media. What worked yesterday might not work tomorrow so stay open-minded and up-to-date with trends in your particular market.” ***As media continues to evolve, how do you stay ahead of trends and make sure your strategies stay relevant?*** Brent: “I ask myself this every week! I think you have to be open to trying new ideas, learning about new products and be willing to fail. Take lots of meetings, ask lots of questions and develop partnerships where you can learn and evolve together.” John: “Research. Research. Research. Regularly consuming industry reports, watching YouTube videos (there are so many amazing content creators in the marketing space), networking and attending conferences are all vital for staying updated on trends.” ![Two contrasting scenarios: on the left, a lively bar scene with a cheering crowd watching a live football game on a large screen; on the right, a professional meeting in a cozy café with two individuals shaking hands over documents and tea, symbolizing partnership and collaboration.](https://www.ahmbrands.com/wp-content/uploads/2024/11/MediaEvolution_SocialBlog_BodyImage6-1600x754.png "MediaEvolution_SocialBlog_BodyImage6") ***What’s one underrated media tactic you believe more brands should be leveraging?*** Brent: “Live sports on television have amazing reach and you can be 100% confident your message will be viewed by thousands of people at the same time. Nobody records the big game and skips commercials when they watch it later. Live sports are really the last remaining thing that ‘everyone’ watches in a world where consumers have dozens and dozens of choices when it comes to content.” John: “One tactic that deserves more attention is leveraging community engagement, such as local partnerships or even grassroots campaigns. Now more than ever, it’s important to have an authentic presence in your audiences’ communities. These can foster deeper connections and loyalty among consumers.” ***What new innovations in media are you most excited about? How do you see them having the potential to shape the future of branding and marketing?*** Brent: “Attribution is a really interesting thing — thanks to everyone having a cell phone you literally know how many people enter your business. It’s still early and there needs to be some improvements, but I think this will be big in a few years. I’m also super fascinated by all the data companies have (credit card data, customer email addresses, cell phone data, loyalty clubs, etc.) and how organizations can start to pull this data together to make it actionable.” John: “Innovations like artificial intelligence in data analytics, augmented reality for immersive experiences and voice-search optimization are particularly exciting. (We truly are living in a time that would feel like a sci-fi movie 20 years ago). They can revolutionize how brands interact with consumers and personalize experiences all in real time. AI is something that has shifted consumers’ consumption habits already and I’m eager to see what the next 20 years of media will look like.” ***How do you see the role of media evolving in the next five years? What should businesses be preparing for now to stay competitive?*** Brent: “I wish I had a crystal ball! We have to stay nimble, listen, learn and see what opportunities make the most sense for organizations trying to articulate an external message. We are in the process of transitioning to a world that’s 100% digital, but the in the final days of lineal (traditional) solutions, there are still great opportunities.” John: “In the next five years, media will likely become even more integrated with AI technology that focuses on personalization and real-time engagement. Brands should prepare for increased use of AI and data-driven strategies to stay competitive. It’s just the reality of the times. Embrace AI or get left behind.” ***What advice would you give to brands looking to improve their media strategy?*** Brent: “I’d advise brands to consider their true target and how a balance of traditional and digital media can make the most sense from an efficiency and effectiveness perspective.” John: “Brands should focus on understanding their audience deeply and use creative thinking when trying to connect with their audience. Embracing data analytics for decision-making is also crucial and helps you see that your efforts are going to good use. Revisiting and refining strategies based on feedback and performance metrics can lead to continuous improvement. All in all, staying ahead of the curve by staying laser-focused on industry trends is also a key factor in improving your overall media strategy. Like we say at AHM, complacency is death – keep going.” Ready to elevate your media strategy? Check out some of [AHM’s work](/work), then let’s talk about creating a balanced, effective media approach that works best for your brand’s unique goals. **Categories:** Brand Guidance --- ### [Bubbling to the Top: Zentopia’s Strategy for Search Engine Zen](https://www.ahmbrands.com/search-engine-zen/) **Published:** December 12, 2024 **Author:** Kevin **Content:** ![Illustration combining the Google logo, ZENTOPIA branding, and growth-oriented graphics, such as a target icon and upward graph, representing the brand's rising SEO visibility and market success.](https://www.ahmbrands.com/wp-content/uploads/2024/12/BubblingtotheTop_SocialBlog_Header.png "BubblingtotheTop_SocialBlog_Header") In a competitive industry like CBD beverages, getting top organic search rankings on Google isn’t just about playing the SEO game—it’s about mastering it. Ever since [Zentopia](https://zentopia.com/) challenged us to bring more “zenlightenment” to the top organic search results, we’ve been using a data-driven, strategic approach that combines technical expertise with impactful content creation to climb Google’s first-page results. In this article, AHM SEO Manager Devon Decembre lifts the lid on securing top organic search rankings in a crowded and competitive market. ![Google Trends graph comparing the search interest over time for 'CBD seltzer,' 'CBD sparkling water,' and 'CBD drinks' in the United States over the past 12 months, showing 'CBD drinks' with the highest interest.](https://www.ahmbrands.com/wp-content/uploads/2024/12/BubblingtotheTop_SocialBlog_BodyImage1-1600x948.png "BubblingtotheTop_SocialBlog_BodyImage1") *Achieving the top organic spot on Google is a major accomplishment, especially in a crowded market like CBD beverages. Can you tell us how you approached this challenge from the start?* “From the beginning, our approach was comprehensive and focused on identifying and addressing weaknesses in both on-page and technical SEO. We started by performing a detailed audit of Zentopia’s website content by analyzing meta tags, title tags, headers and meta-descriptions for gaps in optimization. We also wanted to ensure alignment with high-intent keywords specific to CBD beverages. We did uncover some technical issues, such as broken and redirecting links, missing title tags, and images without alt-text, which were promptly addressed to enhance crawlability and indexation. Our strategy also included in-depth keyword research to pinpoint both high-traffic and niche terms that could drive additional traffic to Zentopia’s site. By optimizing content and developing blog articles focusing on these terms, [AHM](https://www.ahmbrands.com/capabilities/) set the stage for sustainable ranking improvements.” *SEO strategies often require a mix of technical expertise and content development. What specific tactics were critical in helping Zentopia rise to the top?* “Understanding how users search and what users are searching was crucial, so conducting comprehensive keyword research was a major part this project. Implementing different variations of keywords throughout the website content and meta tags proved to be a valuable opportunity. An example of this was identifying traffic volume and geographic sentiment for ‘CBD seltzer’ versus ‘CBD sparkling water.’ Rather than focusing on one, we determined that a mix of both would be greatly beneficial to SEO performance.” ![SEO analytics chart showing organic keyword trends and intent breakdown for ZENTOPIA's website, including top keywords such as 'CBD drink' and 'CBD infused drinks,' with a significant increase in traffic from informational and commercial keywords.](https://www.ahmbrands.com/wp-content/uploads/2024/12/BubblingtotheTop_SocialBlog_BodyImage2-1600x726.png "BubblingtotheTop_SocialBlog_BodyImage2") *The CBD industry is highly competitive, with many brands vying for the same keywords. How did you identify the right keyword opportunities to target?* “We analyzed their existing keyword strategy and historical performance data. By reviewing competitors’ keywords we were able to see gaps where Zentopia could stand out in the crowded CBD market. Using tools like SEMrush allowed us to assess keyword volume, intent and ranking difficulty. Doing that allowed us to prioritize terms with strong potential for visibility and conversions. Since the driving strategy was to maximize Zentopia’s competitive edge, this data-driven approach helped us focus on keywords that balanced relevance, volume and achievable ranking potential.” *What role did content creation play in boosting this brand’s visibility on Google? Were there specific types of content that performed particularly well?* “Content creation was pivotal in Zentopia’s SEO success. Given their niche, yet highly competitive market, we focused on producing unique, informative and highly relevant content. By addressing trending topics in the CBD industry and answering common user questions, we captured user intent effectively. Blog articles and guides on CBD benefits, beverage comparisons and wellness trends performed especially well and drove organic traffic and boosted Zentopia’s visibility on Google.” *SEO is a long-term game. How did you set expectations with Zentopia around timelines, and how long did it take to see significant results?* “With SEO being a long-term strategy, it was essential to communicate the expected ramp-up period. Starting in Q2 2024, we focused on building a strong foundation, and within six months, Zentopia saw significant ranking improvements. The brand earned a #1 ranking for ‘CBD infused drinks,’ #2 rankings for ‘CBD drinks,’ ‘CBD beverages,’ and ‘CBD seltzers’ and a #3 rankings for ‘CBD sparkling water’ and ‘CBD beverage.’ These results underscored the value of patience and a strategic approach in reaching top positions.” *How did you ensure Zentopia’s website was technically optimized for search engines? Were there any specific challenges unique to the CBD market that you had to overcome?* “We optimized Zentopia’s website by addressing technical SEO issues, boosting its health score to 92%. Our efforts included fixing broken links, optimizing meta-tags, enhancing site structure and ensuring all pages were properly indexed. While there were no unique technical challenges specific to the CBD market, maintaining a high website health score was crucial in a competitive industry where user experience and site reliability directly impact SEO success.” ![Visibility chart displaying ZENTOPIA’s domain improvement in Google search rankings over time, showing a growth in visibility to 39.33%, with a notable increase in the last six months.](https://www.ahmbrands.com/wp-content/uploads/2024/12/BubblingtotheTop_SocialBlog_BodyImage3-1600x398.png "BubblingtotheTop_SocialBlog_BodyImage3") *The SEO landscape is constantly changing with Google’s algorithm updates. How do you stay ahead of these changes, and how did that help in reaching the top position?* “From a content standpoint we focus on creating content aligned with E-E-A-T principles: Experience, Expertise, Authoritativeness and Trustworthiness. While E-E-A-T isn’t a direct ranking factor, it aligns with Google’s focus on high-quality, reliable content. By crafting articles based on first-hand experience that showcase industry expertise and establish Zentopia’s authority while ensuring transparency and accuracy, we created content that met Google’s standards for authenticity. This approach not only strengthened rankings but also built trust with users that helped Zentopia secure such high positions.” *The CBD industry is also highly regulated. How did you navigate compliance and ensure that the SEO strategy adhered to industry rules without compromising on effectiveness?* “This required us to craft content that aligned with Zentopia’s brand voice while remaining informative and educational. Our focus was on showcasing their expertise and thought leadership without making unverified claims. This approach allowed us to build trust and credibility while highlighting Zentopia’s knowledge and authority in the CBD space without compromising SEO effectiveness.” *As SEO becomes more competitive across industries, what advice would you give to brands looking to improve their organic search presence?* “My top advice is to focus on user intent. Effective SEO content should prioritize the questions users are asking and the information they’re seeking in your industry—not just your brand’s message. By understanding what users want to know, you can create content that truly meets their needs. Approaching it this way improves both engagement and organic visibility. Content that serves the user first ultimately drives stronger performance.” *Were there any surprises along the way—positive or negative—that impacted your SEO approach for Zentopia? How did you adapt to them?* “Working in the niche CBD drinks market presented challenges in understanding search behavior and crafting content that truly resonated with users. We overcame this by creating unique, informative content tailored to Zentopia’s specific audience. The positive surprise was seeing just how effective these targeted tactics could be in only six months or so. This reinforced the importance of audience-specific strategies, even in niche industries.” ![Table of top-performing keywords for ZENTOPIA, highlighting keywords like 'CBD beverages' and 'CBD infused drinks,' along with visibility improvements and corresponding percentage gains.](https://www.ahmbrands.com/wp-content/uploads/2024/12/BubblingtotheTop_SocialBlog_BodyImage4-1600x539.png "BubblingtotheTop_SocialBlog_BodyImage4") *SEO can seem like a mystery to many business owners. How do you explain the value of SEO to clients who may not understand its long-term importance?* “I explain SEO as a strategy that builds long-term visibility, credibility and organic traffic for the business. Unlike paid advertising, SEO creates sustainable results and attracts high-intent users without ongoing ad spend. It’s a long-term investment in your online presence. By ranking higher for relevant searches, you’re more likely to capture and convert your target audience. Regular updates, content improvements and technical optimizations all compound over time, creating a solid foundation that helps your brand grow and stay competitive in the market.” *What metrics did you track to measure the success of this SEO campaign, and how did you communicate these results to the Zentopia team?* “We tracked multiple metrics, including keyword rankings, position changes, organic traffic (total and new users), sessions, engaged sessions, pageviews and organic clicks and impressions. We also monitored technical SEO improvements, such as number of issues fixed and website health scores. These insights were presented through clear, data-driven reports that clearly showed both the impact of specific SEO actions and overall performance gains to make it easy to see progress.” *Looking ahead, how will you continue to maintain Zentopia’s top spot, and what steps do you recommend for keeping SEO momentum once a brand reaches the top of Google?* “To maintain Zentopia’s top rankings, we’ll stay agile with algorithm updates, consistently monitor traffic and rankings and refine SEO and content strategies as needed. Regularly identifying fresh, informative blog topics will keep content relevant and engaging for users. Additionally, ongoing technical SEO checks ensure the site remains optimized for performance. This proactive approach will help Zentopia sustain its SEO momentum and adapt to any shifts in search behavior or algorithm requirements.” **Categories:** Case in Point --- ## Pages ### [Home](https://www.ahmbrands.com/) **Published:** June 13, 2023 **Author:** ahmdeveloper **Content:** ![](//www.ahmbrands.com/wp-content/plugins/revslider/sr6/assets/assets/dummy.png "AHM-Home-Page-Header_HWF") ![](//www.ahmbrands.com/wp-content/plugins/revslider/sr6/assets/assets/dummy.png "RFP_R3A0335") ![](//www.ahmbrands.com/wp-content/plugins/revslider/sr6/assets/assets/dummy.png "AHM-Home-Page-Header_HV") ![](//www.ahmbrands.com/wp-content/plugins/revslider/sr6/assets/assets/dummy.png "AHM-Home-Page-Header_Oregon22") # We Help Brands Communicate More Meaningfully #### Your brand is speaking. Is it saying what customers want to hear? ### Analysis ### Strategy ### Identity ### Activation #### ...for your brand # Welcome to AHM Brands #### We’ll help you identify, communicate and amplify your brand to the world. Welcome to a values-driven team of thinkers and makers sharing one purpose: turning brand confusion into brand clarity. Whether you’re a startup brand or a brand in transition, we identify and communicate who you are and why people should care. ### That’s AHM Brands. Who are you? If you’re unsure, you’ve come to the right place. [Let's talk](https://www.ahmbrands.com/contact/ "About")[Learn more about AHM](https://www.ahmbrands.com/about/ "About") # How We Work **And how we can make your brand work better for you.** Your audience is waiting to hear from you, but they’ll only listen if you are speaking their language. Think of us as your brand’s personal Rosetta Stone. We’ll help you better position your brand with strategic communications that resonate more effectively with your audiences and increase their engagement with your offering. ### Research & Analysis Understanding how your brand helps audiences thrive inspires science-backed creative communication solutions that drive consumer engagement, long-term brand recall and sustainable business growth. Case In Point – Roseburg Forest Products Making lives better from the ground up. [Read the story](https://www.ahmbrands.com/work/roseburg-forest-products/) ### Strategic Development Clear, long-range thinking means grasping the big picture while recognizing the unique needs and initiatives that turn goals and objectives into tangible reality. Case In Point – Hop Valley Brewing Co. From hometown brewery to national brand. [Read the story](https://www.ahmbrands.com/work/hop-valley-brewing-co/) ### Written & Visual Identity Strategic thinking leads to creative written and visual expression that captures your brand’s unique, authentic voice and knows just how to speak your customer’s language. Case In Point – Bushnell University Transitioning to a new name and an evolved brand. [Read the story](https://www.ahmbrands.com/work/bushnell-university/) ### Activation & Channel Management Succeeding in a crowded and competitive market requires knowing how to use consumer touchpoints across print, screen and environment to reach the goals that matter most. Case in Point – Coastal Farm & Ranch Positioning a retail brand for high investor return. [Read the story](https://www.ahmbrands.com/work/coastal-farm-ranch/) # Analysis # Strategy # Identity # Activation # Brand Strategy # Digital Marketing # Environmental # Print & Packaging # Video & Photography # Web Design & Development # Capabilities for Your Brand AHM’s integrated team of full-time professionals offers comprehensive branding, marketing and communication capabilities for your brand. ![](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Brand-Strategy.png) By pairing relevant data with smart insights, an effective brand strategy aligns business goals and audience motivations to turn your brand’s distinct position into your competitive advantage. [Learn More](https://www.ahmbrands.com/capabilities#brand)[Case Study](https://www.ahmbrands.com/work/bushnell-university/) ![](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Digital-Marketing.png) Drive growth and success for your brand with strategic digital expertise that sets you apart from your competition. [Learn More](https://www.ahmbrands.com/capabilities#digital)[Case Study](https://www.ahmbrands.com/work/hop-valley-brewing-co/) ![](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Environmental.png) AHM’s expert guidance identifies distinctive, effective, cost-conscious solutions for retail, office and restaurant spaces, event design, tradeshow experiences and more. [Learn More](https://www.ahmbrands.com/capabilities#environment)[Case Study](https://www.ahmbrands.com/work/jane-sanders-stadium/) ![](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Print-and-Packaging.png) Get exceptional print materials and packaging solutions tailored to your brand’s specific needs. [Learn More](https://www.ahmbrands.com/capabilities#print)[Case Study](https://www.ahmbrands.com/work/hop-valley-brewing-co/) ![](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Video-Photography.png) Give your organization the power of image and motion with skilled video and photo experts and an agency with its own end-to-end production house. [Learn More](https://www.ahmbrands.com/capabilities#production)[Case Study](https://www.ahmbrands.com/work/coastal-farm-ranch/) ![](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Web-Design-Dev.png) AHM creates websites built on your identity and goals so your online presence is as consistent and effective as the rest of your brand. [Learn More](https://www.ahmbrands.com/capabilities#web)[Case Study](https://www.ahmbrands.com/work/roseburg-forest-products/) # Proven Industry Expertise Clients across a broad spectrum of industries ranging from manufacturing, consumer packaging goods and education to retail, sports and medicine rely on AHM for their comprehensive branding and marketing needs. - ![Abby's Legendary Pizza Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-abbys.svg "client_logo-abbys") - ![Adapt Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-adapt.svg "client_logo-adapt") - ![Ancora Publishing Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-ancora.svg "client_logo-ancora") - ![Aviva Health Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-aviva.svg "client_logo-aviva") - ![Bushnell University Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-bushnell.svg "client_logo-bushnell") - ![Cafe Yumm Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-cafeyumm.svg "client_logo-cafeyumm") - ![Cambia Health Solutions Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-cambia.svg "client_logo-cambia") - ![Coastal Farm & Ranch Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-coastal.svg "client_logo-coastal") - ![Council for Responsible Sport Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-crs.svg "client_logo-crs") - ![Eugene Mission Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-eugenemission.svg "client_logo-eugenemission") - ![Hop Valley Brewing Co. Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-hopvalley.svg "client_logo-hopvalley") - ![Image Options Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-imageoptions.svg "client_logo-imageoptions") - ![Lane Workforce Partnership Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-laneworkforce.svg "client_logo-laneworkforce") - ![Samaritan Health Services Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-samaritan.svg "client_logo-samaritan") - ![Marathon Coach Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-marathoncoach.svg "client_logo-marathoncoach") - ![Metroflow Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-metroflor.svg "client_logo-metroflor") - ![University of Oregon Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-uo.svg "client_logo-uo") - ![World Athletics Championships Oregon 2022 Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-or22.svg "client_logo-or22") - ![Ovation by Avamere Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-ovation.svg "client_logo-ovation") - ![Roseburg Forest Products Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-rfp.svg "client_logo-rfp") - ![SRG Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-srg.svg "client_logo-srg") - ![The Human Bean Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-humanbean.svg "client_logo-humanbean") - ![Tracktown USA Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-ttusa.svg "client_logo-ttusa") - ![Zentopia Logo](https://www.ahmbrands.com/wp-content/uploads/2024/09/client_logo-zentopia.svg "client_logo-zentopia") [Work with us](https://www.ahmbrands.com/contact/) # Let’s get your brand working better for you. The AHM promise: - Branding and marketing solutions that reflect your organization and connect with your customers and employees. - Practical tools to make your job and life easier. - Reliable communication on your schedule. - Clear reporting and ROI metrics. [Schedule a consultation](https://www.ahmbrands.com/contact/)[Get AHM updates](#) --- ### [About](https://www.ahmbrands.com/about/) **Published:** April 5, 2021 **Author:** ahmdeveloper **Content:** ### Make everything mean something. #### Call it an ethos or call it our reason for getting out of bed and brushing our teeth in the morning. AHM’s purpose statement tells you most of what you need to know about us. It’s our daily call-to-action; a constant reminder that everything we do is in service to our clients’ true reason for being. First, we help them identify their *why*. Then we conceive strategies to ensure the messages they send resonate with – *and are meaningful to* — their audiences. We don’t do random here. *Everything* is on purpose. ![Kara Strickland chatting with an AHM Brands partner](https://www.ahmbrands.com/wp-content/uploads/2021/07/h_kara.png "h_kara") ## Approach to Service We offer our clients the convenience and continuity of a turnkey approach to brand communications, which delivers the efficiency, brand consistency and return on investment they expect and deserve. Every discipline listed below is one covered by one or more members of our talented, in-house team. Unless we left welding on the list. ## Comprehensive Brand Strategy - Written strategy and messaging architecture - Visual strategy and identity design - Communications strategy, campaigns, media guidance and management ## Comprehensive Communication Capabilities - Advertisements - Animation - Apparel - Architectural-Brand Integration - Audio Production - Brand Journalism - Branded Collateral - Copywriting - Discovery & Research - Digital Marketing - Earned-Media Strategies - Event Production - Film & Videography - Graphic Design - Illustration - Marketing - Media Buying & Management - Packaging - Photography - Script Writing - SEM - SEO - Signage & Wayfinding - Social Media & Content Marketing - Tradeshow Experiences & Design - UI/UX Design - Website Design & Development - Website Hosting # Core Values AHM’s core values are the cornerstone of our culture and guide not only how we serve our clients and partners, but also how we show up for our communities and each other. ### In it for the long haul. ### All voices welcome here. ### Ego check, please. ### Complacency is death. Keep going. ## AHM’s Thinkers and Makers ## Kevin Beick Web Director ![Kevin Beick]() ## Vanessa Berning Account Executive / Project Manager ![Vanessa Berning]() ## Thomas Boyd Director / Photography ![Thomas Boyd]() ## Jeremy Buttson EVP, Branded Environments ![Jeremy Buttson headshot photo]() ## Devon Decembre SEO Manager ![A headshot photo of Devon Decembre]() ## Becky Elkins Controller / HR Manager ![Becky Elkins]() ## John Gaines Digital Marketing Specialist ![A headshot photo of John Gaines]() ## Josh Heim Brand Experience Designer ![Close-up portrait of Josh Heim against a dark gray background.]() ## Emma Jaben Project Manager / Account Manager ![Emma Jaben headshot photo]() ## Tyler James Managing Partner / Creative Director ![Tyler James]() ## David Kelly Environmental Designer ![David Kelly]() ## Sara Kubler Digital Content Manager ![Sara Kubler]() ## Brent MacCluer Partner / Media Director ![Brent MacCluer]() ## Josh Phillips Account Manager ![Josh Phillips]() ## Sean Raders Art Director ![Sean Raders]() ## Jess Rose Account Manager ![Jess Rose]() ## Justin Russell Editor ![Justin Russell]() ## Geoff Shipley Strategist / Copywriter ![Geoff Shipley]() ## Nick Stratton Art Director ![Nick Stratton]() ## Todd Waters Partner/Chief Operating Officer ![TODD WATERS]() ![Contact AHM](https://www.ahmbrands.com/wp-content/themes/kalium/assets/images/icons/missing-pic.png)## Drop us a line. [ Contact AHM ](https://www.ahmbrands.com/contact/ "Introduce yourself") [Brands in Action](https://www.ahmbrands.com/work/)- ![Bubble Stash product photography by AHM](https://www.ahmbrands.com/wp-content/uploads/2021/07/HopValley-Bubble-HP-1200x600.jpg "Bubble Stash product photography by AHM") - ![Modular kiosk design for Pioneer Awards](https://www.ahmbrands.com/wp-content/uploads/2021/03/pioneer_hero2-1200x600.jpg "pioneer_hero2") - ![Cutting-edge wood products manufacturing, Chester, South Carolina](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_22-1200x600.jpg "Cutting-edge wood products manufacturing, Chester, South Carolina") - ![A ten-pin of Imperial pint packaging by AHM](https://www.ahmbrands.com/wp-content/uploads/2021/07/Hop_Valley_Bowling-19.2-1200x600.jpg "A ten-pin of Imperial pint packaging by AHM") ## See Our Work [ ![Arrow icon](https://www.ahmbrands.com/wp-content/uploads/2021/07/cta_arrow.svg "cta_arrow")](https://www.ahmbrands.com/work/ "cta_arrow") --- ### [Capabilities](https://www.ahmbrands.com/capabilities/) **Published:** June 28, 2023 **Author:** ahmdeveloper **Content:** # Capabilities for Your Brand AHM’s integrated team of full-time professionals offers comprehensive branding, marketing and communication capabilities for your brand. ## Brand Strategy **Long-term planning through relevant data and smart insights.** Cut the confusion out of your brand and communicate with complete confidence. By pairing relevant data with smart insights, an effective brand strategy aligns business goals and audience motivations to turn your brand’s distinct position into your competitive advantage. AHM’s tailored approach to crafting effective brand strategies offers long-term thinking that reflects your organization while connecting with your customers and employees. Make the right communication choices for your brand’s ROI with a unique toolset that simplifies life through practical guidelines and clear direction. [Check out our work](https://www.ahmbrands.com/work/bushnell-university/ "Bushnell University") ![Samples of AHM's brand strategy work](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Brand-Strategy.png "Trio - Brand Strategy") ![Samples of AHM's digital marketing work](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Digital-Marketing.png "Trio - Digital Marketing") ## Digital Marketing **Tailor your online presence with data-driven strategy.** AHM’s comprehensive range of digital marketing offers flexibility and control over your most important digital assets, whether email marketing, social media, influencer marketing, search engine optimization or other online need. Drive growth and success for your brand with strategic digital expertise that sets you apart from your competition. [Check out our work](https://www.ahmbrands.com/work/hop-valley-brewing-co/ "Hop Valley Brewing Co") ## Environmental **Finding communication opportunities where people shop, work and play.** Put your brand where your audiences are with a strategic blend of design and positioning. When your brand plays an integral role in someone’s experience you can build audience connections that resonate far beyond your typical transaction. AHM’s expert guidance identifies distinctive, effective, cost-conscious solutions for retail, office and restaurant spaces, event design and production, signage and wayfinding, architectural brand integration, athletic venues, tradeshow experiences and more. Put your organization in place to succeed with proven vision and comprehensive environmental “brandscapes” ready to inspire. [Check out our work](https://www.ahmbrands.com/work/jane-sanders-stadium/ "Jane Sanders Stadium") ![Samples of AHM's environmental design work](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Environmental.png "Trio - Environmental") ![Samples of AHM's print and packaging work](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Print-and-Packaging.png "Trio - Print and Packaging") ## Print and Packaging **All-format print expertise for creativity that’s more than surface deep.** Get exceptional print materials and packaging solutions tailored to your brand’s specific needs. By merging your goals and your practical needs with your organization’s unique identity, creative print and packaging can transform everyday communications and containers into conveyors of your brand’s most important message. AHM’s dedicated team oversees the entire production process—from material selection to coordination with trusted vendors—and provides cost-effective solutions while upholding the highest quality standards. Help your brand unfold just the right impression with proven print and packaging performance designed to make a statement. [Check out our work](https://www.ahmbrands.com/work/hop-valley-brewing-co/ "Hop Valley Brewing Co.") ## Video and Photography **Award-winning video production and photography worth a look.** Get cinema-level expertise and execution for your brand. When you tap into an agency with its own end-to-end production house, getting your brand on film is all about receiving the complete red-carpet treatment through pre-production, production and post-production. AHM’s production team works hand-in-hand with their fellow strategists, designers and writers to ensure your videos and photographs perform seamlessly alongside your brand’s other materials to strategically connect with and inspire your audiences. Give your organization the power of image and motion with skilled video and photo experts who know how to put your brand in just the right frame. ![Samples of AHM's website design and development work](https://www.ahmbrands.com/wp-content/uploads/2023/08/Trio-Web-Design-Dev.png "Trio - Web Design & Dev") ## Web Design and Development **Website development and marketing solutions designed for the digital age.** Translate your unique brand experience online. By combining data-driven insights with written and visual creative tailored to your identity and goals, your online website and marketing elements can be as consistent and effective as the rest of your brand. [Check out our work](https://www.ahmbrands.com/work/roseburg-forest-products/ "Roseburg Forest Products") --- ### [Newsletter Signup](https://www.ahmbrands.com/newsletter-signup/) **Published:** September 20, 2024 **Author:** ahmdeveloper **Content:** ## Our brand? Helping yours. #### Get brand insights you and your inbox will love. --- ### [How We Work](https://www.ahmbrands.com/how-we-work/) **Published:** June 26, 2023 **Author:** ahmdeveloper **Content:** # How We Work for You Your audience is waiting to hear from you, but they’ll only listen if you are speaking their language. Think of us as your brand’s personal Rosetta Stone. We’ll help you better position your brand with strategic communications that resonate more effectively with your audiences and increase their engagement with your offering. ## Research & Analysis Understanding how your brand helps audiences thrive inspires science-backed creative communication solutions that drive consumer engagement, long-term brand recall and sustainable business growth. Case In Point – Roseburg Forest Products Making lives better from the ground up. [Read the story](https://www.ahmbrands.com/work/roseburg-forest-products/) ## Strategic Development Clear, long-range thinking means grasping the big picture while recognizing the unique needs and initiatives that turn goals and objectives into tangible reality. Case In Point – Hop Valley Brewing Co. From hometown brewery to national brand. [Read the story](https://www.ahmbrands.com/work/hop-valley-brewing-co/) ## Written & Visual Identity Strategic thinking leads to creative written and visual expression that captures your brand’s unique, authentic voice and knows just how to speak your customer’s language. Case In Point – Bushnell University Transitioning to a new name and an evolved brand. [Read the story](https://www.ahmbrands.com/work/bushnell-university/) ## Channel Management Succeeding in a crowded and competitive market requires knowing how to use consumer touchpoints across print, screen and environment to reach the goals that matter most. Case in Point – Coastal Farm & Ranch Positioning a retail brand for high investor return. [Read the story](https://www.ahmbrands.com/work/coastal-farm-ranch/) ## Let’s get your brand working better for you. The AHM promise: - Branding and marketing solutions that reflect your organization and connect with your customers and employees. - Practical tools to make your job and life easier. - Reliable communication on your schedule. - Clear reporting and ROI metrics. [Schedule a consultation](# "Schedule a consultation")[Get AHM updates](# "Get AHM updates") --- ### [Contact](https://www.ahmbrands.com/contact/) **Published:** November 19, 2020 **Author:** ahmdeveloper **Content:** - Facebook This field is for validation purposes and should be left unchanged. - - Name. First - - Email. - Message. - CAPTCHA Submit Δ **Eugene. Roseburg. Portland. Bend.** Worldly brand communications guidance from AHM employees throughout beautiful Oregon. ## AHM Offices ### AHM North 1249 Willamette St. Suite 230 Eugene, Oregon 97401 Phone: [541.465.8075](tel:5414658075) ### AHM Central Oregon PO Box 2372 Sisters, Oregon 97759 Phone: [541.337.0077](tel:5413370077) ## Join Our Newsletter --- ### [Test Compression](https://www.ahmbrands.com/test-compression/) **Published:** May 28, 2024 **Author:** ahmdeveloper **Content:** ![Launch Oregon - website header](https://www.ahmbrands.com/wp-content/uploads/2024/05/Launch-Web-CaseStudy_Header.webp "Launch-Web-CaseStudy_Header") ## The Challenge Supporting today’s innovation and tomorrow’s impact means helping startups get off the ground. Determined to position Oregon at the forefront of discoveries that make a positive difference, the University of Oregon Foundation challenged AHM to develop a comprehensive brand identity and companion website for its new Launch Oregon venture. ![Launch Oregon Brand Collage created by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_BrandCollage-Opt-3.png "LaunchOregon_BrandCollage-Opt-3") ## The Solution Working directly with key stakeholders, AHM sought to first understand how startup founders move their discoveries from the research bench to the wider world and how Launch Oregon’s unique resources and expertise fit into and benefit that journey. With a strong grasp of Launch Oregon’s need to appeal to and speak equally with innovators, investors and partners, AHM crafted a written and visual brand identity infused with the spirit of Oregon and built to reassure startup founders. This written and visual vocabulary not only helped internal teams talk about the work they were doing, but allowed external audiences to understand, feel connected to and want to participate in the ideas that will make an impact far beyond the state of Oregon. A companion website built from scratch in the client’s platform of choice (Wix Editor CMS) became the next logical step in Launch Oregon’s liftoff. This digital home started as a simple splash page before evolving into an extended team member that helps visitors find what they need, learn what they want and take the next steps with confidence. With a strategic balance of art and function, Launch Oregon’s brand identity and website help the venture bring innovators, investors and partners together to move ideas forward. #### Deliverables - Brand Strategy - Copy Writing - Discovery & Research - Graphic Design - UI/UX Design - Website Design & Development [![A woman looking through a microscope in a lab](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Photos.webp "LaunchOregon_Photos")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Photos.webp) [![Launch Oregon Backpack and Travel Case](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon.jpg "LaunchOregon")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon.jpg) [![Stylized photo of professionals collaborating around a table](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Audience2.webp "LaunchOregon_Audience2")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Audience2.webp) [![A hat with the Launch Oregon logo embroidered](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregonHat.webp "LaunchOregonHat")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregonHat.webp) [![A young professional meeting with their mentor](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Audience.webp "LaunchOregon_Audience")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Audience.webp) [![A researcher working on their computer](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_photo2.webp "LaunchOregon_photo2")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_photo2.webp) [](#vc_images-carousel-2-1789172654)[](#vc_images-carousel-2-1789172654) ## Impact - Provided Launch Oregon an identity that allowed stakeholders to live into the vision they had for the organization but didn’t know how to articulate. - Provided language to help internal teams talk about Launch Oregon at networking events and other startup gatherings. - Provided a platform to collect contact data and information from partners, mentors, investors and others who want to get involved with Launch Oregon. --- ## Our Work ### [Zentopia](https://www.ahmbrands.com/work/zentopia/) **Published:** December 21, 2023 **Author:** ahmdeveloper **Content:** ## The Challenge Zentopia’s lineup of good-for-you, feel-good CBD teas and sparkling waters are crafted to turn boosting up or chilling out into pure zenjoyment. With a vision to build a smart, scalable brand from the ground up, [Zentopia](https://zentopia.com/) challenged AHM to develop a comprehensive branding and marketing strategy that would balance wellness and whimsy to successfully stand out in a vertical that is overflowing with competition. ![Zentopia - Case Study Brand Collage](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Collage-1.jpg "AHM-Zentopia-Case-Study-Collage") ## The Solution Taking zenspiration from Zentopia’s core belief that great CBD products should taste as good as they make you feel, AHM extended that idea of clean, sophisticated quality into every aspect of Zentopia’s quirky and colorful brand identity, including written and visual strategy, packaging, photography and distributor and point-of-sale materials. Zenergizing the new brand depended on connecting with Zentopia’s target audience so AHM created an immersive website and supported it with a curated social media presence, compelling email marketing campaigns and effective digital advertisements that introduced wellness fanatics, Zen masters and those who just want to indulge without the indulgence to their new favorite guilt-free beverage. Though Oregon-born and the most popular CBD beverage in the Pacific Northwest, Zentopia’s national online sales and growing in-store distribution from Alaska and California to Montana and Colorado continues to expand a zensational brand experience that stands out from the pack. #### Deliverables - Brand Strategy - Digital Marketing - Film & Videography - Graphic Design - Packaging - Photography - Social Media & Content Marketing - UI/UX Design - Website Design & Development [![A group of friends hanging out and enjoying Zentopia CBD beverages](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-1.jpg "AHM-Zentopia-Case-Study-Images_Carousel 1")](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-1.jpg) [![A person holding a can of Zentopia's Huckleberry CBD Lemonade and a plastic cup filled with the drink](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-2.jpg "AHM-Zentopia-Case-Study-Images_Carousel 2")](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-2.jpg) [![A person holding up a can of Zentopia Watermelon Chill CBD Sparkling Water while laying in a small pool](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-3.jpg "AHM-Zentopia-Case-Study-Images_Carousel 3")](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-3.jpg) [![Two people enjoying cans of Zentopia's Huckleberry CBD Lemonade and CBD Sparkling Water](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-4.jpg "AHM-Zentopia-Case-Study-Images_Carousel 4")](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-4.jpg) [![A woman holding a mocktail made with a Zentopia Boost Peach CBD Tea](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-5.jpg "AHM-Zentopia-Case-Study-Images_Carousel 5")](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-5.jpg) [![Two people cheers-ing with cans of Zentopia CBD sparkling water and CBD Tea](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-6.jpg "AHM-Zentopia-Case-Study-Images_Carousel 6")](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-6.jpg) [![A woman enjoying a summer day with a Zentopia Huckleberry Lemonade Tea](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-7.jpg "AHM-Zentopia-Case-Study-Images_Carousel 7")](https://www.ahmbrands.com/wp-content/uploads/2023/12/AHM-Zentopia-Case-Study-Images_Carousel-7.jpg) [](#vc_images-carousel-3-1789172654)[](#vc_images-carousel-3-1789172654) ## AHM Impact Delivering nationwide results and success in an immature vertical (CBD beverages) that lacks consistent rules and governance from state to state. **Portfolio Categories:** Food & Beverage, Retail & Distribution --- ### [Café Yumm!](https://www.ahmbrands.com/work/cafe-yumm/) **Published:** April 22, 2024 **Author:** Kevin **Content:** ## The Challenge Hailing from our hometown of Eugene, Oregon, [Café Yumm!](https://www.cafeyumm.com/) is known for simple, delicious, nutritious food that nourishes body, mind and soul. With a growing footprint of casual restaurants across the Pacific Northwest and a growing following for its Yumm! sauce products, Café Yumm! challenged AHM to blend the two experiences into a single cohesive website supported by an improved social media strategy focused on accountable results. ![Brand collage of Café Yumm! assets and branding](https://www.ahmbrands.com/wp-content/uploads/2024/02/Cafe-Yumm-Website-Collage-v2-compressed.jpg "Cafe Yumm! Website Collage v2 compressed") ## The Solution By using research and analysis to understand audiences and the competition, AHM developed a **consistent, flavorful website theme** that captures Café Yumm!’s wholesome character while delivering the kind of experience customers crave. Placing both the restaurant side and the Yumm! products side within a single theme allowed AHM to strengthen brand connection and headed off any potential consumer confusion by delivering a reimagined digital experience that reflects the vibrancy of Café Yumm!’s delectable delights. To invite more customers into Café Yumm!’s culture of cuisine, AHM crafted a **robust digital marketing strategy** designed to tantalize tastebuds and appeal to appetites from Beaverton to Boise and beyond. A framework of analytics and reporting helps navigate this dynamic digital landscape while enabling Café Yumm! to track digital footprints and gain key audience insights. Armed with these insights, AHM helps Café Yumm! refine their approach and maximize their reach as an Oregon original that continues to serve up a “Soul satisfying… Deeply nourishing®” lifestyle to fans and foodies across the Northwest. > “Our new website is gorgeous and much more functional. We are happy that users can now easily find what they want…our food!” *– Erin M., Communications Manager at Café Yumm!* #### Deliverables - Brand Strategy - Digital Marketing - Film & Videography - Graphic Design - Photography - Social Media & Content Marketing - UI/UX Design - Website Design & Development [![A tasty Yumm Bowl from Cafe Yumm](https://www.ahmbrands.com/wp-content/uploads/2024/02/CafeYum_CarouselImage1.jpg "CafeYum_CarouselImage1")](https://www.ahmbrands.com/wp-content/uploads/2024/02/CafeYum_CarouselImage1.jpg) [![Cafe Yumm! website mockup on a laptop](https://www.ahmbrands.com/wp-content/uploads/2024/04/website-mockup-04@2x.jpg "website mockup 04@2x")](https://www.ahmbrands.com/wp-content/uploads/2024/04/website-mockup-04@2x.jpg) [![Cafe Yumm! website mockup on a cell phone](https://www.ahmbrands.com/wp-content/uploads/2024/04/website-mockup-05@2x.jpg "website mockup 05@2x")](https://www.ahmbrands.com/wp-content/uploads/2024/04/website-mockup-05@2x.jpg) [![Cafe Yumm! website mockup on a laptop and a cell phone](https://www.ahmbrands.com/wp-content/uploads/2024/04/website-mockup-02@2x.jpg "website mockup 02@2x")](https://www.ahmbrands.com/wp-content/uploads/2024/04/website-mockup-02@2x.jpg) [![An image of different Cafe Yumm food options: Salads, Wraps, and Bowls](https://www.ahmbrands.com/wp-content/uploads/2024/02/CafeYum_CarouselImage5.jpg "CafeYum_CarouselImage5")](https://www.ahmbrands.com/wp-content/uploads/2024/02/CafeYum_CarouselImage5.jpg) [](#vc_images-carousel-4-1789172654)[](#vc_images-carousel-4-1789172654) ## AHM Impact *Café Yumm!* website YOY comparisons: - Total users: 351,188 (+280.92%) - Sessions: 467,851 (+292.50%) *Yumm! Sauce* website YOY comparisons: - Total users: 32,614 (+642.41%) - Sessions: 42,344 (+684.87%) *“The new locator map was a huge win for our website project. Users could now easily find a nearby restaurant, see a photo of the location, and with one click, begin a takeout or delivery order. Also, once we started building content on the new page styles, we were thrilled by how easy they were to navigate on our site, while also being more visually pleasing. We loved how we could finally showcase our food with larger photos, motion, copy pop-ups and better organization. We were also excited to have a more dynamic site that looks great on both desktop and mobile.”* - Erin M. Communications Manager at Café Yumm! **Portfolio Categories:** Food & Beverage, Retail & Distribution --- ### [World Athletics Championships Oregon22](https://www.ahmbrands.com/work/oregon22/) **Published:** August 25, 2023 **Author:** Kevin **Content:** ## The Challenge Every two years, the World Athletics Championships brings together the planet’s greatest athletes to showcase their personal best and chase immortality. Previously held in such world cities as London, Tokyo, Rome, Athens and Beijing, the 2022 edition was hosted for the first time on U.S. soil in “Track Town USA” – Eugene, Oregon – on the hallowed grounds of a spectacularly reimagined Hayward Field on the University of Oregon campus. The local organizing committee, Oregon22, LLC, challenged AHM to efficiently and effectively develop a comprehensive brand strategy that would welcome the world and encourage event attendance while showcasing our state’s unique character and the unmissable excitement in store at the heart and home of American track and field. ![Brand collage for Oregon22](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_BrandCollage2_1800.jpg "OR22_BrandCollage2_1800") ## The Solution Working from a big idea of “glory” – of athletics competition, of Oregon, of Hayward Field’s unrivaled history – initial brand development culminated in a concise and memorable position line capable of uniting identity and campaigns across international, domestic and local audiences: “Hello, world. Meet Oregon.” With positioning and messaging established, work shifted to designing a visual representation of place that provided a clear and cohesive connection to the existing World Athletics Championships brand. Once a wordmark and color palette were settled, attention turned to creating a unique visual language that would bring the brand to life across touchpoints of all shapes and sizes. Taking inspiration from Oregon’s diverse geography, AHM created a visual tapestry that celebrates our home state and the exhilaration of what it means to “Feel the Glory,” the event’s chosen brand theme. With a dizzying array of audience touchpoints both at the Championships and throughout the state, attention to detail and organization were critical. Working from a masterplan consisting of hundreds of individual items, AHM delivered a strategic, comprehensive “brandscape” worthy of the world’s attention. #### Deliverables Primary brand development Secondary brand development Visual strategy Environmental graphic design including brand deployment and wayfinding Digital ticketing strategies Revolutionary gold, silver and bronze event medals Statewide roadshow [![A sign inside the McArthur Court for the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon](https://www.ahmbrands.com/wp-content/uploads/2023/08/or22_R3A0030_1200.jpg "or22_R3A0030_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/or22_R3A0030_1200.jpg) [![Competition and scenes at the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon on 20220721 (Thomas Boyd/OREGON22 / OREGON22)](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A9704_1200.jpg "OR22_R3A9704_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A9704_1200.jpg) [![Competition and scenes at the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon on 07/18/2022 (Thomas Boyd/OREGON22 / OREGON22)](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A6751_1200.jpg "OR22_R3A6751_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A6751_1200.jpg) [![Competition and scenes at the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon on 07/24/2022 (Thomas Boyd/OREGON22 / OREGON22)](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A3789_1200.jpg "OR22_R3A3789_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A3789_1200.jpg) [![Scenes at the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A3703_1200.jpg "OR22_R3A3703_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A3703_1200.jpg) [![A Sign for the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon on 07/23/2022 (Thomas Boyd/OREGON22 / OREGON22)](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A1820_1200.jpg "OR22_R3A1820_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A1820_1200.jpg) [![A sign inside the University of Oregon Recreation Center for the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A1784_1200.jpg "OR22_R3A1784_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A1784_1200.jpg) [![Competition and scenes at the World Athletics Oregon 2022 World Championships at Hayward Field in Eugene, Oregon](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A1600_1200.jpg "OR22_R3A1600_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A1600_1200.jpg) [![Competition and scenes at the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon (Thomas Boyd/OREGON22 / OREGON22)](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A1462_1200.jpg "OR22_R3A1462_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A1462_1200.jpg) [![Competition and scenes at the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon (Thomas Boyd/OREGON22 / OREGON22)](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A1244_1200.jpg "OR22_R3A1244_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A1244_1200.jpg) [![Competition and scenes at the World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon on 07/222022 (Thomas Boyd/OREGON22 / OREGON22)](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A0981_1200.jpg "OR22_R3A0981_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A0981_1200.jpg) [![Fans walking into Hayward Field for the World Athletics Oregon 2022 World Championships](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A0518_1200.jpg "OR22_R3A0518_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A0518_1200.jpg) [![People looking at a shuttle service sign at World Athletics Oregon 22 World Championships at Hayward Field in Eugene, Oregon](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A0481_1200.jpg "OR22_R3A0481_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/OR22_R3A0481_1200.jpg) [](#vc_images-carousel-5-1789172654)[](#vc_images-carousel-5-1789172654) ## AHM Impact - 10 days of events - 40 countries’ fans represented - 50 states’ fans represented - 77 Oregon cities supported Oregon22 marketing program - 1,583 volunteers - 1,700 athletes - 3,486 workforce uniform kits - 8,000 World Wide Welcome Youth Relay participants - 34,000 WCH Oregon22 app downloads - 150,000 tickets sold - 13.7 million TV viewers Oregon22 was the most-attended track and field event in the history of Oregon and enjoyed over a billion total global viewers. With traditional and digital messaging from Interstate 5 to Europe, AHM generated millions (and millions) of impressions for this once-in-a-lifetime event. Oregon’s governor, World Athletics senior executives, key statewide stakeholders and international partners all praised AHM’s deliverables strategically, aesthetically and measurably exceeding all expectations. **Portfolio Categories:** Athletics & Events --- ### [Abby's Legendary Pizza](https://www.ahmbrands.com/work/abbys-pizza/) **Published:** August 30, 2023 **Author:** Kevin **Content:** ## The Challenge For nearly 60 years, Abby’s Legendary Pizza has been known for a classic parlor experience, supporting local communities and serving up delicious pizza with toppings all the way to the edge. When the 36-location Pacific Northwest chain needed a brand evolution and not a revolution, Abby’s turned to AHM to deliver a refresh that would respect a well-earned retail legacy with creative communication solutions that weren’t too, you know, cheesy. ![Collage of assets for Abby's Pizza](https://www.ahmbrands.com/wp-content/uploads/2023/08/Abbys_BrandCollage2_1800.jpg "Abbys_BrandCollage2_1800") ## The Solution While the challenge was simple enough, finding practical solutions required determining exactly what to evolve in a legendary pizza tradition that’s been serving Northwest communities since 1964. The answer was apparent after working closely alongside Abby’s leadership and staff who knew the pizza purveyor’s future lay in its past: a classic pizza experience served with a side of hometown flavor. AHM in turn offered communication and marketing solutions that built on the chain’s traditional parlor appeal while modernizing the brand for another 60 years of success. From reworking its logo and revamping its website to producing TV spots and redesigning restaurant interiors, AHM continues to help Abby’s serve up the Northwest’s favorite pizza tradition. #### Deliverables Advertisements Architectural-Brand Integration Brand Strategy Direct Marketing Graphic Design Photography Script Writing SEO Signage & Wayfinding Social Media & Content Marketing UX/UI Design Website Design & Development [![Interior photo of Abby's Legendary Pizza in Newberg, Oregon](https://www.ahmbrands.com/wp-content/uploads/2023/08/abbys_B3_2730-HDR_.jpg "abbys_B3_2730-HDR_")](https://www.ahmbrands.com/wp-content/uploads/2023/08/abbys_B3_2730-HDR_.jpg) [![cutting a large pizza](https://www.ahmbrands.com/wp-content/uploads/2023/08/abbys_R3A3386_1200.jpg "abbys_R3A3386_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/abbys_R3A3386_1200.jpg) [![Slice of pizza](https://www.ahmbrands.com/wp-content/uploads/2023/08/abbys_R3A3418_1200.jpg "abbys_R3A3418_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/08/abbys_R3A3418_1200.jpg) [![Interior of Abby's Legendary Pizza in Newberg, OR](https://www.ahmbrands.com/wp-content/uploads/2023/08/IMG_0818.jpg "IMG_0818")](https://www.ahmbrands.com/wp-content/uploads/2023/08/IMG_0818.jpg) [![Interior of Abby's Legendary Pizza in Newberg, Oregon](https://www.ahmbrands.com/wp-content/uploads/2023/08/IMG_9303.jpg "IMG_9303")](https://www.ahmbrands.com/wp-content/uploads/2023/08/IMG_9303.jpg) [![Interior photo of Abby's Legendary Pizza in Newberg, OR](https://www.ahmbrands.com/wp-content/uploads/2023/08/IMG_9307.jpg "IMG_9307")](https://www.ahmbrands.com/wp-content/uploads/2023/08/IMG_9307.jpg) [![Interior photo of Abby's Legendary Pizza in Newberg, Oregon](https://www.ahmbrands.com/wp-content/uploads/2023/08/IMG_9314.jpg "IMG_9314")](https://www.ahmbrands.com/wp-content/uploads/2023/08/IMG_9314.jpg) [](#vc_images-carousel-6-1789172654)[](#vc_images-carousel-6-1789172654) ## AHM Impact January 2023 postcards resulted in gross sales increase of 43% for four consecutive weeks. Environmental design evolution and architectural-brand integration in restaurants strongly embraced by both local communities and shareholders. - +7.27% Instagram engagement rate (2021-2022) - +67.47 Facebook engagement rate (2021-2022) - -8% Bounce rate on website (2021-2022) - Nearly doubled average time spent on website (2021-2022) **Portfolio Categories:** Food & Beverage, Retail & Distribution --- ### [TrackTown USA](https://www.ahmbrands.com/work/tracktown-usa/) **Published:** March 16, 2021 **Author:** ahmdeveloper **Content:** ![Tracktown USA Logo](https://www.ahmbrands.com/wp-content/uploads/2021/03/TTUSA_logo_hero.jpg "TTUSA_logo_hero") ## The Challenge Eugene, Oregon is known the world over as “Track Town, USA” and the namesake organization is a leading developer and promoter of high-profile track and field events in the United States, especially those hosted in its backyard at historic Hayward Field. For more than a decade, TrackTown USA’s team has challenged AHM to deliver guidance and communications support fit enough to meet the evolving and growing needs of a globally recognized athletics event and promotion organization. ![Tracktown USA Heroes Characters](https://www.ahmbrands.com/wp-content/uploads/2021/03/tracktown_collage_web_mobile.jpg "tracktown_collage_web_mobile") ![TrackTown Heroes Character Art](https://www.ahmbrands.com/wp-content/uploads/2021/03/tracktown_collage_web-scaled.jpg "tracktown_collage_web") ## The Solution No one disputes that Eugene earned its “Track Town USA” moniker by finding something to be the best at and never letting go. Ensuring that stays the case motivated AHM to develop a simple, focused brand strategy for TrackTown USA that’s flexible enough to not only meet the unique communication needs of regional, national and international events, but also accommodate teammates that range from governing bodies such as the USOPC, the USATF, the NCAA and the Pac-12 Conference to partners such as the University of Oregon, event sponsors, industry supporters and community organizations. From conducting research and developing conceptual themes, to promoting ticket sales and orchestrating immersive experiences that start from hotel or home and increasingly reverberate until the ultimate track-side payoff, AHM sees each new TrackTown USA-sponsored event as a chance to use our highly trained print, screen and environment capabilities to deliver the finest performance yet. #### The Goods Brand Strategy Messaging Architecture Campaign Media Guidance and Management Environmental Graphic Design Branded Apparel and Collateral Advertisements (Print and Digital) [![People watching Olympic Trials in Eugene, Oregon, July 8, 2016](https://www.ahmbrands.com/wp-content/uploads/2021/03/ahm_B3_0501_.png "ahm_B3_0501_")](https://www.ahmbrands.com/wp-content/uploads/2021/03/ahm_B3_0501_.png) [![Action shot by AHM](https://www.ahmbrands.com/wp-content/uploads/2021/03/TrackTown_Carousel_12.jpg "Action shot by AHM")](https://www.ahmbrands.com/wp-content/uploads/2021/03/TrackTown_Carousel_12.jpg) [![More action photography by AHM](https://www.ahmbrands.com/wp-content/uploads/2021/03/TrackTown_Carousel_14.jpg "More action photography by AHM")](https://www.ahmbrands.com/wp-content/uploads/2021/03/TrackTown_Carousel_14.jpg) [![TrackTown Summer Series Champions trophy by AHM](https://www.ahmbrands.com/wp-content/uploads/2021/03/TrackTown_Carousel_15.jpg "TrackTown Summer Series Champions trophy and photography by AHM")](https://www.ahmbrands.com/wp-content/uploads/2021/03/TrackTown_Carousel_15.jpg) [![The ultimate keepsake](https://www.ahmbrands.com/wp-content/uploads/2021/03/TrackTown_Carousel_10.jpg "The ultimate keepsake")](https://www.ahmbrands.com/wp-content/uploads/2021/03/TrackTown_Carousel_10.jpg) [](#vc_images-carousel-7-1789172654)[](#vc_images-carousel-7-1789172654) ## AHM Impact Event-over-event attendance and ticket sale growth from ’08 to ’12 to ’16 for U.S. Track & Field Olympic Trials TrackTown USA played a lead role in securing a four-year award for Hayward Field to host the Pac-12 Championships from 2024-2027 TrackTown USA played a lead role in bringing the IAAF World Junior Championships in Athletics to Eugene in 2014, the World Athletics Indoor Championships to Portland, Oregon in 2016 and will help host the World Athletics Championships in Eugene in 2022 TrackTown USA played a lead role in securing a six-year award for Hayward Field to host the NCAA Division I Men’s and Women’s Outdoor Track and Field Championships from 2013-2018 **Portfolio Categories:** Athletics & Events --- ### [UO Pioneer Awards](https://www.ahmbrands.com/work/uo-pioneer-awards/) **Published:** March 17, 2021 **Author:** ahmdeveloper **Content:** ![UofO Pioneer Awards Stage Backdrop](https://www.ahmbrands.com/wp-content/uploads/2021/03/Pioneer_Awards_Lead-scaled.jpg "Pioneer_Awards_Lead") ## The Challenge From 2015-2019, the University of Oregon Office of Stewardship challenged AHM to develop a one-night immersive brand experience that would honor the university’s most important movers, shakers, achievers and influencers. ![Pioneer Awards Visual Style](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPioneer_collage_MW_web_mobile_CS-scaled.jpg "UOPioneer_collage_MW_web_mobile_CS") ![Pioneer Awards Visual Stylese](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPioneer_collage_MW_web2-scaled.jpg "UOPioneer_collage_MW_web2") ## The Solution The Pioneer Awards offered a night of celebration and emotion where honorees were acknowledged for using their life’s work to create a better world. With Stewardship leaders providing theme direction and key input leading up to the event, AHM was able to capture the Awards’ emotional energy through strategic expression that delivered a seamless, 360-degree brand experience for both hosts and guests. Working under exacting timelines and strict budgets, AHM continually harnessed the strategic power of light, sound, scale, material, color, texture, images and words to ensure even regular attendees of the Pioneer Awards enjoyed an unexpected, gratifying experience each year. From the reception and cocktails to the awards ceremony and closing remarks, delivering an unforgettable event that integrated immersive brand communication with honoring the University of Oregon’s brightest stars became something of its own reward. #### The Goods Video Environmental Design Award Design Print/Digital Collateral Event Production [![Past honoree wall makes a statement](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel7.jpg "Past honoree wall makes a statement")](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel7.jpg) [![Concept and material design by AHM](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel1.jpg "Concept and material design by AHM")](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel1.jpg) [![Branded and backlit hors d'oeuvres](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel2.jpg "Branded and backlit hors d'oeuvres")](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel2.jpg) [![Room transformation and design courtesy of AHM](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel3.jpg "Room transformation and design courtesy of AHM")](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel3.jpg) [![3D elements take flight from stage to roof](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel4.jpg "3D elements take flight from stage to roof")](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel4.jpg) [![Attendees mingle in front of custom large-scale graphics](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel5.jpg "Attendees mingle in front of custom large-scale graphics")](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel5.jpg) [![Pioneer awards flanking podium and speaker](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel6.jpg "Pioneer awards flanking podium and speaker")](https://www.ahmbrands.com/wp-content/uploads/2021/03/UOPA_carousel6.jpg) [](#vc_images-carousel-8-1789172654)[](#vc_images-carousel-8-1789172654) ## AHM Impact Award honorees during AHM’s tenure as branding and event partner included Connie Ballmer (2019), Amy and Ross Kari (2018), Mary and Timothy Boyle (2017), Harry Glickman (2016) and the Honorable Ancer Haggerty (2015) Event helped Office of Stewardship retain, grow and develop their donor base, which in turn helped students and programs throughout the university **Portfolio Categories:** Athletics & Events, Higher Education --- ### [Henry Weinhard's](https://www.ahmbrands.com/work/henry-weinhards/) **Published:** August 9, 2023 **Author:** Kevin **Content:** ![Henry Weinhard's packaging](https://www.ahmbrands.com/wp-content/uploads/2023/07/Web-Asset_Packaging.jpg "Henry Weinhard's packaging") ## The Challenge Few brands can claim to be an original, but if there’s an original Oregon craft beer, it’s Henry Weinhard’s Private Reserve. First introduced in 1976 by the Blitz-Weinhard company, the simple blend of malted barley, hops and water offered beer fans a premium experience that was so welcoming and approachable that to most, the beer will forever be known simply as “Henry’s.” After a series of corporate buyouts led to the retirement of Henry Weinhard’s Private Reserve, Hop Valley challenged AHM in 2021 to reintroduce a classic brand that would once again be brewed in Oregon while also incorporating the beer into Hop Valley’s family of products. The goal was to evolve the brand for a new age while retaining the nostalgic appeal and Pacific Northwest spirit people know and love. ![Henry Weinhard's Branding and Packaging Collage](https://www.ahmbrands.com/wp-content/uploads/2023/07/Web-Asset_Collage2.jpg "Henry Weinhards collage") ## The Solution Helping the free-spirited visionaries at Hop Valley bring an Oregon original craft to the future hinged on developing a clear written and visual identity. Creative messaging took inspiration from both Henry Weinhard’s and Hop Valley’s identity as Oregon beer innovators and leveraged a sense of nostalgia to welcome Hank home and connect with established Henry’s fans while letting new ones know that the OG is, indeed, back. The dated packaging and many overly-detailed elements needed an overhaul, so AHM reinvented the look and feel with a modern twist on a retro vibe. By simplifying the overall design, Henry Weinhard’s identity better adapts to a range of applications across print, screen and environment. From packaging and point-of-sale to social media, digital touchpoints and video, Henry’s invites those with good taste to enjoy a sip of an Oregon original. #### Deliverables Packaging Point-of-sale materials Brand video Web page Social media assets Apparel ## "The OG is Back" ## Impact Hop Valley Brewing Company was able to breathe new life into the historic Henry Weinhard’s beer brand, which boasts a legacy spanning over 160 years. With a love for beer and an even deeper love for the great state of Oregon, AHM Brands and Hop Valley managed to successfully reintroduce this delicious brew to a fresh generation of beer aficionados, while firmly upholding the brand’s values and unparalleled flavor. By seamlessly blending tradition with innovation, Hop Valley teamed up with AHM Brands to pay homage to the beer’s rich heritage while captivating the palates of modern beer enthusiasts. This revival stands as a testament to the art of preserving time-honored quality, ensuring that the legacy of Henry Weinhard’s Private Reserve continues to thrive in the ever-evolving landscape of craft brewing. **Portfolio Categories:** Food & Beverage, Retail & Distribution --- ### [Jane Sanders Stadium](https://www.ahmbrands.com/work/jane-sanders-stadium/) **Published:** March 17, 2021 **Author:** ahmdeveloper **Content:** ![Jane Sanders Stadium dugout and stands](https://www.ahmbrands.com/wp-content/uploads/2021/03/Jane_Sanders_Stadium_Lead-scaled.jpg "Take me out to…#TheJane") ## The Challenge University of Oregon athletics are known the world over for pairing a history of athletic innovation with a brand voice that can only be described as vivid, bold and fearless. So upon receiving a multi-million-dollar donation to renovate its existing softball facilities and field, the institution selected architects SRG Partnerships who then challenged AHM to step up to the plate and deliver a home run experience that would turn a new stadium into an exciting new tradition for UO Softball and Ducks athletics. ![Jane Sanders Stadium Environmental Design Concept Collage](https://www.ahmbrands.com/wp-content/uploads/2021/09/janesanders_collage_web_v2_cs-2-scaled-e1630556126123.jpg "janesanders_collage_web_v2_cs-2") ![Jane Sanders Stadium Environmental Design Concept Collage](https://www.ahmbrands.com/wp-content/uploads/2021/03/janesanders_collage_web_v2_cs-scaled.jpg "janesanders_collage_web_v2_cs") ## The Solution After gathering input and perspective from alumni, staff, players, fans and the donors themselves, AHM crafted a meticulous brand strategy that would honor and elevate the sport of softball while integrating a from-the-woods, in-the-woods spirit that captured both the Sanders family’s passion and Oregon’s alluring mystique. AHM provided branding oversight and insight to nearly every part of the stadium experience during the roughly two-year project while working as part of a team of architects, contractors and craftspeople. From sense-of-arrival statements at the entrance and the wedge-shaped roof over spectators, to large-scale motivational statements and whimsical installations designed with student-athletes in mind, AHM fielded a bold, strategic vision that blended story, heritage and uncommon passion for sport into an unforgettable experience that ensures UO Softball and its fans always emerge as winners. #### The Goods Brand Identity Environmental Design Signage and Wayfinding [![Softball display closeup](https://www.ahmbrands.com/wp-content/uploads/2021/03/Jane_Sanders_Stadium_Mosaic_01.jpg "Softball display closeup")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Jane_Sanders_Stadium_Mosaic_01.jpg) [![Integrated environmental branding by AHM](https://www.ahmbrands.com/wp-content/uploads/2021/03/Jane_Sanders_Stadium_Mosaic_02.jpg "Integrated environmental branding by AHM")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Jane_Sanders_Stadium_Mosaic_02.jpg) [![Practice facility oversized throwback graphics by AHM](https://www.ahmbrands.com/wp-content/uploads/2021/03/Jane_Sanders_Stadium_Mosaic_06.jpg "Practice facility oversized throwback graphics by AHM")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Jane_Sanders_Stadium_Mosaic_06.jpg) [![Custom locker handles connect players to Oregon’s treasured resources](https://www.ahmbrands.com/wp-content/uploads/2021/03/JaneSanders_Carousel_4.jpg "Custom locker handles connect players to Oregon’s treasured resources")](https://www.ahmbrands.com/wp-content/uploads/2021/03/JaneSanders_Carousel_4.jpg) [![Softball display closeup](https://www.ahmbrands.com/wp-content/uploads/2021/03/JaneSanders_Carousel_5.jpg "Softball display closeup")](https://www.ahmbrands.com/wp-content/uploads/2021/03/JaneSanders_Carousel_5.jpg) [](#vc_images-carousel-9-1789172654)[](#vc_images-carousel-9-1789172654) ## AHM Impact The Sanders family was overjoyed with how their generous donation honors UO Softball and Oregon’s unique resources while encouraging the next generation of athletes New recruits cite Jane Sanders Stadium as a special place they’re honored to call home The stadium proved so popular upon opening that extra seating was soon added Earned AHM an AIA Subcontractor of the Year award (nominated by SRG Partnerships) **Portfolio Categories:** Architecture & Construction, Athletics & Events, Higher Education --- ### [The Human Bean](https://www.ahmbrands.com/work/the-human-bean/) **Published:** November 14, 2023 **Author:** Kevin **Content:** ![Stylized photography for The Human Bean](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-CaseStudy-Header.jpg "THB-CaseStudy-Header") ## The Challenge The Human Bean sprang to life in 1998 when two husband-wife duos in Southern Oregon were inspired to serve up fresh, delicious, made-to-order coffee alongside genuine human interaction. To support a rapidly growing footprint of franchise locations across the U.S., ownership challenged AHM to refine the brand and consumer experience by bringing forward the authenticity that differentiates The Human Bean in an increasingly saturated industry. ![Brand collage for The Human Bean](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB_Case_Study_Collage_1800.jpg "THB_Case_Study_Collage_1800") ## The Solution The Human Bean believes that having a hectic life doesn’t mean you need to give up the enjoyment of real, honest-to-goodness human connection to go along with high-quality specialty coffee and energy drinks. Since every location serves that belief to every customer that pulls up and drives through, that became the starting point for strategically reimaging key consumer and brand touchpoints. From restructuring their social media presence and rethinking product photography to restyling the brand’s website with strategic UI/UX design, AHM leveraged The Human Bean’s “refreshing” values and clear sense of purpose to excite current fans, support franchise growth and help newcomers understand what it means to order something that’s perfectly brewed for your mood. #### Deliverables - Advertisements - Brand Strategy - Graphic Design - Illustration - Marketing - Photography - Signage & Wayfinding - Social Media & Content Marketing - Website Design [![Professional photography of THB beverage and ingredients](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-1.jpg "THB Carousel Image 1")](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-1.jpg) [![A rainbow collage of The Human Bean drinks](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-2.jpg "THB Carousel Image 2")](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-2.jpg) [![A drink promotion for THB's Festival of Spice](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-3.jpg "THB Carousel Image 3")](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-3.jpg) [![A summer season promotion for THB](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-4.jpg "THB Carousel Image 4")](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-4.jpg) [![A winter season promotion for THB](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-5.jpg "THB Carousel Image 5")](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-5.jpg) [![A mom and her child enjoying THB drinks](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-6.jpg "THB Carousel Image 6")](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-6.jpg) [![Lifestyle photo of an outdoorsy couple with their THB drinks](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-7.jpg "THB Carousel Image 7")](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-7.jpg) [![A lifestyle photo of young friends and their THB drinks](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-8.jpg "THB Carousel Image 8")](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-8.jpg) [![Lifestyle photo of a dog owner and her pooch enjoying THB](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-9.jpg "THB Carousel Image 9")](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-9.jpg) [![Two people enjoying a walk with two cups of coffee from The Human Bean coffee](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-10.jpg "THB Carousel Image 10")](https://www.ahmbrands.com/wp-content/uploads/2023/11/THB-Carousel-Image-10.jpg) [](#vc_images-carousel-10-1789172655)[](#vc_images-carousel-10-1789172655) ## AHM Impact Facebook YOY comparisons: - Followers ↑ 4% - Reach ↑ 751% - Engagement ↑ 94% Instagram YOY comparisons: - Followers ↑ 48% - Reach ↑ 258% - Engagement ↑ 226% 90 days after launch of new website: - Total Users ↑ 44% - Bounce Rate ↓ 62% - Average Session Duration ↑ 152% - Pages Per Session ↑ 294% **Portfolio Categories:** Food & Beverage, Retail & Distribution --- ### [Eugene Mission](https://www.ahmbrands.com/work/eugene-mission/) **Published:** November 17, 2023 **Author:** Kevin **Content:** ## The Challenge The Eugene Mission has stood as a beacon of hope and transformation for the unhoused since 1952. With a nontraditional — but highly effective — relationship-based approach to providing a permanent path off the streets, the Mission is best understood as a gateway to lasting well-being for guests and to a healthier community for all. Starting in 2018, the Eugene Mission has challenged AHM to tell the organization’s core story of transformation while reshaping long-held public perceptions and improving strategic donor outreach. ![Eugene Mission brand collage](https://www.ahmbrands.com/wp-content/uploads/2023/11/Case-Study_Collage_Eugene-Mission_v2-better.jpg "Eugene Mission brand collage") ## The Solution Beginning with an evolved messaging strategy to capture and communicate how the Mission is a hub of human transformation, AHM next formalized the brand’s visual identity to support the consistent, ongoing development of the organization’s monthly newsletter, e-blast and annual report. As a private non-profit receiving zero public funding, the Eugene Mission relies on its yearly fundraising outreach to support its critical work. Leadership and staff continue to depend on AHM to develop the creative media and strategic planning that lets people understand the Mission’s unique purpose and inspires community members to open their hearts to helping the unhoused change their lives for good. #### Deliverables - Advertisements - Audio Production - Copy Writing & Editing - Digital Marketing - Film & Videography - Graphic Design - Media Buying and Management - Photography - Script Writing [![A woman picking tomatoes from the garden](https://www.ahmbrands.com/wp-content/uploads/2023/11/6-mission_R3A8907_1200.jpg "6-mission_R3A8907_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/11/6-mission_R3A8907_1200.jpg) [![A volunteer standing in front of Eugene Mission](https://www.ahmbrands.com/wp-content/uploads/2023/11/5-mission_R3A8456_1200.jpg "5-mission_R3A8456_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/11/5-mission_R3A8456_1200.jpg) [![A man helping prepare shoes](https://www.ahmbrands.com/wp-content/uploads/2023/11/4-mission_R3A8403_1200.jpg "4-mission_R3A8403_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/11/4-mission_R3A8403_1200.jpg) [![A volunteer helping prepare food](https://www.ahmbrands.com/wp-content/uploads/2023/11/3-mission_R3A8597_1200.jpg "3-mission_R3A8597_1200")](https://www.ahmbrands.com/wp-content/uploads/2023/11/3-mission_R3A8597_1200.jpg) [![A man helping in the cafeteria](https://www.ahmbrands.com/wp-content/uploads/2023/11/2-mission_B3_8659__1200.jpg)](https://www.ahmbrands.com/wp-content/uploads/2023/11/2-mission_B3_8659__1200.jpg) [![Eugene Mission volunteers helping in the kitchen](https://www.ahmbrands.com/wp-content/uploads/2023/11/1-mission_R3A8897_1200.jpg "Volunteers helping in the kitchen")](https://www.ahmbrands.com/wp-content/uploads/2023/11/1-mission_R3A8897_1200.jpg) [![A man posing on a pumpkin](https://www.ahmbrands.com/wp-content/uploads/2023/11/7-mission_R3A9149_1200.jpg "Eugene Mission guest")](https://www.ahmbrands.com/wp-content/uploads/2023/11/7-mission_R3A9149_1200.jpg) [](#vc_images-carousel-11-1789172655)[](#vc_images-carousel-11-1789172655) ## AHM Impact **“We are so grateful for our partnership with AHM. AHM’s creative and strategic expertise has helped us share our story in impactful ways.”** *- Sheryl Balthrop, Eugene Mission Executive Director* With life-changing stories seen over one million times in 2021-22, AHM leveraged Meta (650,315 video views) and Google/YouTube (569,253 video views) for successful, cost-effective outreach. **Portfolio Categories:** Non-Profit --- ### [Hayward Field](https://www.ahmbrands.com/work/hayward-field/) **Published:** September 18, 2023 **Author:** Kevin **Content:** ![Wide shot of Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/Hayward-Web-CaseStudy_Header_Opt1.jpg "Wide shot of Hayward Field") ## The Challenge Just like they define track and field itself, energy and movement define the spirit of historic Hayward Field on the University of Oregon campus. A spirit that embraces risk and reward. A spirit that honors and respects the past because its obsessed with revolutionizing the future. Project architects SRG Partnerships and a cross-discipline team of designers and craftspeople challenged AHM with decathlon-grade opportunities, pole-vault-level expectations and an objective that was as clear-cut and aspirational as a record-breaking performance: integrate Hayward Field’s spirit and brand truth into every nook and cranny of the venue experience – for athletes and coaches, for media and vendors, and for thousands of eager fans. ![Hayward Field brand collage](https://www.ahmbrands.com/wp-content/uploads/2023/09/Hayward_BrandCollage-Opt-3.jpg "Hayward Field brand collage") ## The Solution Hayward Field presents a paradox: a venue that owes its unbelievably influential past to its uncanny ability to encourage its disciples to always look ahead and continually embrace the promise of the future. By adapting our process to the needs of client and project, AHM balanced that paradox to develop a strategic brand platform capable of bringing clarity, consistency and depth of story to Hayward Field by embodying a past, present and future of innovative thinking and even bolder action. #### Deliverables - Visual exploration book - Brand Standards - Design Intent Deck - Wayfinding Signage - Final (production or intent) artwork - Athlete book [![Wall art under Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A5834.jpg "Wall art under Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A5834.jpg) [![Indoor assembly room at Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A5739-HDR.jpg "Indoor assembly room at Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A5739-HDR.jpg) [![Indoor assembly room at Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A5729-HDR.jpg "Indoor assembly room at Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A5729-HDR.jpg) [![Hayward Field interior](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A5611-HDR.jpg "hayward_R3A5611-HDR")](https://www.ahmbrands.com/wp-content/uploads/2023/09/hayward_R3A5611-HDR.jpg) [![Concourse signage at Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/Concourse-Signage.jpg "Concourse signage at Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/Concourse-Signage.jpg) [![Interior at Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/ahm_TB20800_.jpg "Interior at Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/ahm_TB20800_.jpg) [![Metallic Oregon O](https://www.ahmbrands.com/wp-content/uploads/2023/09/ahm_TB20740_.jpg "Metallic Oregon O")](https://www.ahmbrands.com/wp-content/uploads/2023/09/ahm_TB20740_.jpg) [![Under the concourse at Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/c-Kevin-Scott-DSC06984.jpg "Under the concourse at Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/c-Kevin-Scott-DSC06984.jpg) [![Outdoor seating at Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/c-Kevin-Scott-DSC06921.jpg "Outdoor seating at Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/c-Kevin-Scott-DSC06921.jpg) [![Underground track at Hayward Field](https://www.ahmbrands.com/wp-content/uploads/2023/09/ahm_TB20699_.jpg "Underground track at Hayward Field")](https://www.ahmbrands.com/wp-content/uploads/2023/09/ahm_TB20699_.jpg) [](#vc_images-carousel-12-1789172655)[](#vc_images-carousel-12-1789172655) ## AHM Impact Building and expanding on Hayward Field’s world-class reputation for history, iconic personalities and its role as an incubator of innovative thinking and achieving. Integrating key story, spirit and brand truth elements into the spatial experience for all users through a combination of strategic intent, color, materials and graphics. Directing users with confidence and ease through an expansive venue via way-finding solutions that are both artful and practical. “I describe our Hayward project as a million little decisions that you hope add up to something greater than the sum of its parts. But there is one decision I’m very proud of. Bringing you, Tyler, and the AHM team on-board was key to our success…I owe you all one BIG thank you, and I look forward to future projects with you and your team!” *-Todd VanHorne, Nike, Inc.* **Portfolio Categories:** Architecture & Construction, Athletics & Events, Higher Education --- ### [Ovation by Avamere](https://www.ahmbrands.com/work/ovation-by-avamere/) **Published:** June 30, 2023 **Author:** ahmdeveloper **Content:** ![Ovation by Avamere Senior Living Entrance Sign](https://www.ahmbrands.com/wp-content/uploads/2023/07/Ovation-Primary-Entry-Sign.jpg "Ovation-Primary-Entry-Sign") ## The Challenge Reinventing something as traditional as senior living requires vision, tenacity and exceptional branding support. The Avamere Family of Companies challenged AHM to develop a comprehensive brand and go-to-market strategy for their concept of senior living campuses offering a continuum of care that includes active living, assisted living and memory care across multiple buildings on a full campus. ![Ovation brand collage](https://www.ahmbrands.com/wp-content/uploads/2023/07/Ovation-Web-CaseStudy-Collage-v1.jpg "Ovation-Web-CaseStudy-Collage-v1") ## The Solution After extensive research with both Avamere stakeholders and potential residents, AHM crafted a complete written and visual strategy designed to capture how purposeful, cultivated services would continually celebrate, engage and inspire senior guests in their new home. Influenced by the idea of sustained applause, the Ovation brand was born. With an identity, focused mission statement and a set of actionable core values in place, AHM integrated the Ovation brand story into every consumer touchpoint, from signage to sales materials and from napkins to parking passes. This integration included an employee onboarding for which AHM designed a two-week training program from scratch to ensure team members understand their role in fulfilling Ovation’s brand promise. #### Goods & Services Print ads Billboards Video Environment Apparel Keepsakes ## AHM Impact Brand consistency at every touchpoint builds both immediate value and long-term market equity. Brand consistency at every touchpoint builds both immediate value and long-term market equity. The branded two-week team-member training program helps ensure guests enjoy a unique, reliable and high-end service experience for years to come. A comprehensive and cohesive foundation gives Ovation a clear, scalable brand roadmap for decades ahead. After years of meticulous, strategic planning for well over $150 million in developments, Ovation Heartwood Preserve successfully opened in Omaha, Nebraska while Ovation Sienna Hills successfully opened in St. George, Utah. **Portfolio Categories:** Senior Living --- ### [Southport Lumber Co.](https://www.ahmbrands.com/work/southport/) **Published:** August 30, 2023 **Author:** Kevin **Content:** ![Southport banner image](https://www.ahmbrands.com/wp-content/uploads/2023/08/Southport-Web-CaseStudy_Header.jpg "Southport-Web-CaseStudy_Header") ## The Challenge In what’s often a conventional, old-fashioned industry, Southport emerges as a true trailblazer. Utilizing cutting-edge technology and logistics, Southport offers its clients in the timber industry a business they can grow with. Southport challenged AHM to refine their identity and transform a well-known brand in the Pacific Northwest into a national brand that can be recognized for quality people and quality products staying true to their roots. ![Southport brand collage](https://www.ahmbrands.com/wp-content/uploads/2023/08/Southport_BrandCollage_2560.jpg "Southport_BrandCollage_2560") ## The Solution With a clear mission to use Southport’s unique character and spirit to strategically refine its brand identity, it became critical to conduct site visits, talk directly with employees and learn about the company’s past, present and future. Given Southport’s location in the heart of Oregon’s south coast logging country, bringing forward an authentic brand meant staying rooted in small-town humility while embracing innovation and new traditions. AHM Brands brought to life the brand’s narrative with captivating photography, a logo refresh and a reimagined website that crafts a compelling journey for audiences to discover how Southport stands apart as a state-of-the-art timber company that’s simply cut from different stock. #### Deliverables Brand Strategy Branded Collateral Discovery & Research Graphic Design Photography SEO UI/UX Design Website Design & Development Website Hosting [![Sample photography of forest landscape, captured by AHM.](https://www.ahmbrands.com/wp-content/uploads/2023/08/ahm_R3A17852.jpg "ahm_R3A17852")](https://www.ahmbrands.com/wp-content/uploads/2023/08/ahm_R3A17852.jpg) [![Sample photography of forest landscape, captured by AHM.](https://www.ahmbrands.com/wp-content/uploads/2023/08/ahm_R3A18412.jpg "ahm_R3A18412")](https://www.ahmbrands.com/wp-content/uploads/2023/08/ahm_R3A18412.jpg) [![A Southport monument signage](https://www.ahmbrands.com/wp-content/uploads/2023/08/southport_R3A4296-Edit2.jpg "southport_R3A4296-Edit2")](https://www.ahmbrands.com/wp-content/uploads/2023/08/southport_R3A4296-Edit2.jpg) [![Southport banner on product](https://www.ahmbrands.com/wp-content/uploads/2023/08/southport_R3A4311-Edit.jpg "southport_R3A4311-Edit")](https://www.ahmbrands.com/wp-content/uploads/2023/08/southport_R3A4311-Edit.jpg) [![A Southport employee working](https://www.ahmbrands.com/wp-content/uploads/2023/08/southport_R3A52572.jpg "southport_R3A52572")](https://www.ahmbrands.com/wp-content/uploads/2023/08/southport_R3A52572.jpg) [![Southport product](https://www.ahmbrands.com/wp-content/uploads/2023/08/southport_R3A52702.jpg "southport_R3A52702")](https://www.ahmbrands.com/wp-content/uploads/2023/08/southport_R3A52702.jpg) [![A Southport barge](https://www.ahmbrands.com/wp-content/uploads/2023/08/southport_R3A58182.jpg "southport_R3A58182")](https://www.ahmbrands.com/wp-content/uploads/2023/08/southport_R3A58182.jpg) [![Heavy equipment harvesting lumber](https://www.ahmbrands.com/wp-content/uploads/2023/08/spfp_R3A3433d.jpg "spfp_R3A3433d")](https://www.ahmbrands.com/wp-content/uploads/2023/08/spfp_R3A3433d.jpg) [![Photo of logs being harvested](https://www.ahmbrands.com/wp-content/uploads/2023/08/spfp_R3A32162.jpg "spfp_R3A32162")](https://www.ahmbrands.com/wp-content/uploads/2023/08/spfp_R3A32162.jpg) [![Heavy equipment harvesting lumber](https://www.ahmbrands.com/wp-content/uploads/2023/08/spfp_R3A37342.jpg "spfp_R3A37342")](https://www.ahmbrands.com/wp-content/uploads/2023/08/spfp_R3A37342.jpg) [![Southport employees working outdoors](https://www.ahmbrands.com/wp-content/uploads/2023/08/spfp_R3A40532.jpg "spfp_R3A40532")](https://www.ahmbrands.com/wp-content/uploads/2023/08/spfp_R3A40532.jpg) [![Heavy machinery moving logs](https://www.ahmbrands.com/wp-content/uploads/2023/08/spfp_R3A41132.jpg "spfp_R3A41132")](https://www.ahmbrands.com/wp-content/uploads/2023/08/spfp_R3A41132.jpg) [![Southport wood chips](https://www.ahmbrands.com/wp-content/uploads/2023/08/SPFP_R3A93642.jpg "SPFP_R3A93642")](https://www.ahmbrands.com/wp-content/uploads/2023/08/SPFP_R3A93642.jpg) [![Southport lumber](https://www.ahmbrands.com/wp-content/uploads/2023/08/SPFP_R3A93692.jpg "SPFP_R3A93692")](https://www.ahmbrands.com/wp-content/uploads/2023/08/SPFP_R3A93692.jpg) [![Stylized photo of logs being harvested](https://www.ahmbrands.com/wp-content/uploads/2023/08/Southport-Lifestyle2-Photo2.jpg "Stylized photo of logs being harvested")](https://www.ahmbrands.com/wp-content/uploads/2023/08/Southport-Lifestyle2-Photo2.jpg) [](#vc_images-carousel-13-1789172655)[](#vc_images-carousel-13-1789172655) ## Impact > “AHM’s team is not only talented but also a pleasure to work with. Their positive attitude and open-mindedness make them true partners in our journey to success. > > I’m continually impressed by AHM’s attention to detail. They meticulously plan and execute every project, ensuring every aspect aligns with our brand’s values. > > Collaborating with AHM has been a game-changer for our business. Their creativity and innovative ideas have taken our brand to new heights.” *-Payton Smith, Southport Marketing Director* **Portfolio Categories:** Industrial & Manufacturing, Retail & Distribution --- ### [Launch Oregon](https://www.ahmbrands.com/work/launch-oregon/) **Published:** May 2, 2024 **Author:** Kevin **Content:** ![Launch Oregon | Advancing research into commercial success](https://www.ahmbrands.com/wp-content/uploads/2024/05/Launch-Web-CaseStudy_Header_4k.png "Launch-Web-CaseStudy_Header_4k") ## The Challenge Supporting today’s innovation and tomorrow’s impact means helping startups get off the ground. Determined to position Oregon at the forefront of discoveries that make a positive difference, the University of Oregon Foundation challenged AHM to develop a comprehensive brand identity and companion website for its new Launch Oregon venture. ![Launch Oregon Brand Collage created by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_BrandCollage-Opt-3-4k.png "LaunchOregon_BrandCollage-Opt-3-4k") ## The Solution Working directly with key stakeholders, AHM sought to first understand how startup founders move their discoveries from the research bench to the wider world and how Launch Oregon’s unique resources and expertise fit into and benefit that journey. With a strong grasp of Launch Oregon’s need to appeal to and speak equally with innovators, investors and partners, AHM crafted a written and visual brand identity infused with the spirit of Oregon and built to reassure startup founders. This written and visual vocabulary not only helped internal teams talk about the work they were doing, but allowed external audiences to understand, feel connected to and want to participate in the ideas that will make an impact far beyond the state of Oregon. A companion website built from scratch in the client’s platform of choice (Wix Editor CMS) became the next logical step in Launch Oregon’s liftoff. This digital home started as a simple splash page before evolving into an extended team member that helps visitors find what they need, learn what they want and take the next steps with confidence. With a strategic balance of art and function, Launch Oregon’s brand identity and website help the venture bring innovators, investors and partners together to move ideas forward. #### Deliverables - Brand Strategy - Copy Writing - Discovery & Research - Graphic Design - UI/UX Design - Website Design & Development [![A woman looking through a microscope in a lab](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Photos.webp "LaunchOregon_Photos")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Photos.webp) [![Launch Oregon Backpack and Travel Case](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon.jpg "LaunchOregon")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon.jpg) [![Stylized photo of professionals collaborating around a table](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Audience2.webp "LaunchOregon_Audience2")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Audience2.webp) [![A hat with the Launch Oregon logo embroidered](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregonHat.webp "LaunchOregonHat")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregonHat.webp) [![A young professional meeting with their mentor](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Audience.webp "LaunchOregon_Audience")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_Audience.webp) [![A researcher working on their computer](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_photo2.webp "LaunchOregon_photo2")](https://www.ahmbrands.com/wp-content/uploads/2024/05/LaunchOregon_photo2.webp) [](#vc_images-carousel-14-1789172655)[](#vc_images-carousel-14-1789172655) ## Impact - Provided Launch Oregon an identity that allowed stakeholders to live into the vision they had for the organization but didn’t know how to articulate. - Provided language to help internal teams talk about Launch Oregon at networking events and other startup gatherings. - Provided a platform to collect contact data and information from partners, mentors, investors and others who want to get involved with Launch Oregon. **Portfolio Categories:** Higher Education, Non-Profit --- ### [UO President’s Tailgate](https://www.ahmbrands.com/work/uo-presidents-tailgate/) **Published:** February 12, 2024 **Author:** ahmdeveloper **Content:** ![Mighty Oregon UO Presidents tailgate set up](https://www.ahmbrands.com/wp-content/uploads/2024/02/MO_Header_v2.jpg "MO_Header") ## The Challenge College football means tailgating and the University of Oregon’s Office of Stewardship relies on delivering a unique tailgate experience to connect with key donors and their families. As caretakers of the university’s donor relations, the Office of Stewardship has challenged AHM in each of the past 12 seasons to produce a championship-level event that scores a touchdown with donors on every drive. ![Production collage for Mighty Oregon created by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2024/02/MO_Collage_v3-KH.jpg "MO_Collage_v3-KH") ## The Solution From the “Win the Day” era of Oregon Ducks football to the throwback “Mighty Oregon” banner of today, the UO’s President’s Tailgate celebration for donors continues to demonstrate the importance of evolving – and improving – over time. With a focus on unique and surprising touchpoints and opportunities for interaction, the tailgate experience provides influential donors an immersive journey connecting them to the past, present and future of university culture. Close client collaboration and data-driven insights align event programming with diverse audience demographics to enhance donor affinity for the UO mission and its students. From space planning and event programming to graphic design, collateral creation, immersive digital technology experiences and comprehensive event management, AHM’s capabilities show how understanding authentic brand activation can lead to long-term client success. #### Deliverables - Animation - Architectural-Brand Integration - Brand Strategy - Branded Collateral - Event Production - Graphic Design - Signage & Wayfinding [![Photo Op at the Mighty Oregon tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/001_uo_B3_6910.jpg "001_uo_B3_6910")](https://www.ahmbrands.com/wp-content/uploads/2024/02/001_uo_B3_6910.jpg) [![Seating at the Mighty Oregon tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/ahm_R3A3954.jpg "ahm_R3A3954")](https://www.ahmbrands.com/wp-content/uploads/2024/02/ahm_R3A3954.jpg) [![Memorabilia at the Mighty Oregon tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/ahm_R3A4078.jpg "ahm_R3A4078")](https://www.ahmbrands.com/wp-content/uploads/2024/02/ahm_R3A4078.jpg) [![Environmental design at the Mighty Oregon tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/IMG_2300.jpg "IMG_2300")](https://www.ahmbrands.com/wp-content/uploads/2024/02/IMG_2300.jpg) [![Outdoor seating at the Win The Day tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/IMG_2409.jpg "IMG_2409")](https://www.ahmbrands.com/wp-content/uploads/2024/02/IMG_2409.jpg) [![Outdoor seating at the Mighty Oregon tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/IMG_2626.jpg "IMG_2626")](https://www.ahmbrands.com/wp-content/uploads/2024/02/IMG_2626.jpg) [![Entrance to the Mighty Oregon tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/IMG_2639.jpg "IMG_2639")](https://www.ahmbrands.com/wp-content/uploads/2024/02/IMG_2639.jpg) [![Football uniforms on display at the Mighty Oregon tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/IMG_3760.jpg "IMG_3760")](https://www.ahmbrands.com/wp-content/uploads/2024/02/IMG_3760.jpg) [![Environmental design at the Mighty Oregon tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/Oregon_Ducks_Alumni-4.jpg "Oregon_Ducks_Alumni-4")](https://www.ahmbrands.com/wp-content/uploads/2024/02/Oregon_Ducks_Alumni-4.jpg) [![Kiosk at the Mighty Oregon tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/Oregon_Ducks_Alumni-90.jpg "Oregon_Ducks_Alumni-90")](https://www.ahmbrands.com/wp-content/uploads/2024/02/Oregon_Ducks_Alumni-90.jpg) [![Ducks tailgate at Koret Plaza](https://www.ahmbrands.com/wp-content/uploads/2024/02/Oregon-Ducks-Tailgate-Koret-Plaza-100221_015.jpg "Oregon-Ducks-Tailgate-Koret-Plaza-100221_015")](https://www.ahmbrands.com/wp-content/uploads/2024/02/Oregon-Ducks-Tailgate-Koret-Plaza-100221_015.jpg) [![Outdoor seating at the WTD tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/wtd_2016_tb_B3_6292.jpg "Washington Oregon Football")](https://www.ahmbrands.com/wp-content/uploads/2024/02/wtd_2016_tb_B3_6292.jpg) [![Photo Op at the WTD tailgate](https://www.ahmbrands.com/wp-content/uploads/2024/02/wtd_2016_tb_B3_6372.jpg "Washington Oregon Football")](https://www.ahmbrands.com/wp-content/uploads/2024/02/wtd_2016_tb_B3_6372.jpg) [](#vc_images-carousel-15-1789172655)[](#vc_images-carousel-15-1789172655) ## Impact - Attendees consistently express event satisfaction and consider the Office of Stewardship tailgate a highlight of the university’s donor-focused programming. - The event’s exclusivity and word-of-mouth appeal contributes to reliable attendance of both familiar faces and new attendees. - Long-term collaboration consistently delivers beyond expectations to maintain relevance and continually deepen donor trust in the University of Oregon. **Portfolio Categories:** Athletics & Events, Higher Education --- ### [Revana Collective](https://www.ahmbrands.com/work/revana-collective/) **Published:** December 21, 2023 **Author:** ahmdeveloper **Content:** ![Revana Collective CBD Products - Case Study Banner](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-CaseStudy_Header.jpg "Revana-CaseStudy_Header") ## The Challenge Founded in what might be the greenest corner of the country, Revana Collective is an Oregon-born company offering high-quality, plant-based cannabinoid products that are 100% THC-free. Revana Collective challenged AHM to deliver effective, creative brand and marketing solutions strategically designed to achieve consumer growth and scale in the ever-evolving and highly competitive CBD market. ![Brand collage for Revana](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana_BrandCollage-1.jpg "Revana_BrandCollage") ## The Solution With a clear directive to support both a market launch and long-term strategic growth for Revana Collective, AHM first developed a written and visual identity ready to provide a practical and inspirational brand foundation. From there, Revana’s commitment to “natural relief for all” became the focal point of not only a compelling messaging strategy, but also consumer packaging designed to convey the idea of approachable sophistication. This approachable sophistication balances the authentic knowledge, thought leadership and businesses savvy of Revana’s diversified ownership with a mainstream medicinal packaging look featuring a clean palette with an emphasis on functional benefits. The result is a shelf presence that stands out amongst peers. Since connecting with wellness enthusiasts and those seeking natural remedies was crucial for Revana’s short-term and long-term success, AHM also developed a website, email marketing layouts, in-store materials and social media strategies all informed by new, formalized brand standards. By harmonizing the brand with a sense of place and a clear dedication to quality, AHM helped Revana achieve its vision of helping consumers enjoy all-natural relief with an Oregon state of mind. #### Deliverables - Brand Strategy - Digital Marketing - Graphic Design - Packaging - Social Media & Content Marketing - UI/UX Design - Website Design & Development [![A bottle of Revana Collective CBD + CBG Oil Drops](https://www.ahmbrands.com/wp-content/uploads/2023/12/20210920-Revana_CBD-AD-0061.jpg "20210920-Revana_CBD-AD-0061")](https://www.ahmbrands.com/wp-content/uploads/2023/12/20210920-Revana_CBD-AD-0061.jpg) [![A bottle of Revana Collective CBD + CBN & CBG Oil Drops](https://www.ahmbrands.com/wp-content/uploads/2023/12/20210921-Revana_CBD-AD-0194.jpg "20210921-Revana_CBD-AD-0194")](https://www.ahmbrands.com/wp-content/uploads/2023/12/20210921-Revana_CBD-AD-0194.jpg) [![A bottle of Revana Collective CBD + CBG Oil Drops](https://www.ahmbrands.com/wp-content/uploads/2023/12/20210921-Revana_CBD-AD-0255.jpg "20210921-Revana_CBD-AD-0255")](https://www.ahmbrands.com/wp-content/uploads/2023/12/20210921-Revana_CBD-AD-0255.jpg) [![Revana Collective Berry Flavored CBD & CBG Oil Drops](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-RenewExtra-Plants_2023.jpg "Revana-RenewExtra-Plants_2023")](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-RenewExtra-Plants_2023.jpg) [![Revana Collective Renew Berry Flavored CBD & CBG Oil Drops](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-RenewTincture-Hero_2023-1.jpg "Revana-RenewTincture-Hero_2023")](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-RenewTincture-Hero_2023-1.jpg) [![Revana Collective Renew+ CBD Cream Packaging](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-Topical-RenewPlus-BoxJar.jpg "Revana-Topical-RenewPlus-BoxJar")](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-Topical-RenewPlus-BoxJar.jpg) [![Revana Collective CBD Cream Packaging](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-Topical-RenewReg-BoxJar-1.jpg "Revana-Topical-RenewReg-BoxJar")](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-Topical-RenewReg-BoxJar-1.jpg) [![A bottle of Revana Collective CBD + CBG Oil Drops](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revive-Plants-Photo.jpg "Revive-Plants-Photo")](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revive-Plants-Photo.jpg) [![A bottle of Revana Collective Calm CBD + CBG Oil Drops](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-Calm-Rosemary_2023.jpg "Revana-Calm-Rosemary_2023")](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-Calm-Rosemary_2023.jpg) [![Revana Collective Renew+ CBD & CBG Oil Drops](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-RenewStone-Mockup_2023.jpg "Revana-Renew+Stone-Mockup_2023")](https://www.ahmbrands.com/wp-content/uploads/2023/12/Revana-RenewStone-Mockup_2023.jpg) [](#vc_images-carousel-16-1789172655)[](#vc_images-carousel-16-1789172655) **Portfolio Categories:** Food & Beverage, Retail & Distribution --- ### [Bushnell University](https://www.ahmbrands.com/work/bushnell-university/) **Published:** March 17, 2021 **Author:** ahmdeveloper **Content:** ## The Challenge When 125-year-olds change their name, it’s a big deal. And when the school formerly known as Northwest Christian University wanted to embrace a new name that would still honor its faith-based mission while also overcoming a growing challenge of brand confusion and limitation, it called on long-time partners AHM to help shepherd them through the transition. ![Bushnell University brand collage created by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2021/09/bushnell_collage_web_mobile-2.jpg "bushnell_collage_web_mobile-2") ![Bushnell University brand collage created by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2021/03/bushnell_collage_web_desktop-1-scaled.jpg "bushnell_collage_web_desktop") ## The Solution Starting from historical and contemporary research and the direct input of hundreds of current students, alumni, faculty, staff and community partners, AHM developed a comprehensive brand strategy capturing how Bushnell University’s founding values and community of belonging are more relevant than ever. This spirit and brand truth guided AHM toward a host of thoughtful brand solutions covering Bushnell’s complete print, screen and environment needs. Backed by a strategic plan built around pre-launch, launch and post-launch phases, AHM helped the Bushnell University community turn name-change anxiety into a celebration of wisdom, faith, service and the next 125 years. ### The Goods Brand Strategy Print Screen Environment [![Tomorrow’s leaders at Beacons photoshoot](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_01.jpg "Tomorrow’s leaders at Beacons photoshoot")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_01.jpg) [![Campus shots bring the brand to life](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_04-1.jpg "Campus shots bring the brand to life")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_04-1.jpg) [![The center of faith, wisdom and service at Bushnell University](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_05.jpg "The center of faith, wisdom and service at Bushnell University")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_05.jpg) [![Capturing community](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_06.jpg "Capturing community")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_06.jpg) [![Fun and friendship between classes](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_19.jpg "Fun and friendship between classes")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_19.jpg) [![Personalized faculty attention sets Bushnell apart](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_32.jpg "Personalized faculty attention sets Bushnell apart")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_32.jpg) [![Library time](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_33.jpg "Library time")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_33.jpg) [![Students bonding over Bushnell life](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_38.jpg "Students bonding over Bushnell life")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Bushnell_Carousel_38.jpg) [](#vc_images-carousel-17-1789172655)[](#vc_images-carousel-17-1789172655) ## AHM Impact Strong adoption of the new name and identity at all levels of the community – students, staff, alumni and partners Evolution toward an omni-channel audience experience through strategic communication of brand intent and spirit via a variety of mediums +157% Facebook impressions (2019-2020) +310% Digital impressions (2019-2020) **Portfolio Categories:** Athletics & Events, Higher Education, Non-Profit --- ### [Coastal Farm & Ranch](https://www.ahmbrands.com/work/coastal-farm-ranch/) **Published:** March 17, 2021 **Author:** ahmdeveloper **Content:** ## The Challenge Fifteen years before its current 20-store footprint serving nearly all of Oregon and Washington existed, Coastal Farm & Ranch was looking for a branding and marketing partner capable of turning big dreams and plans into an even bigger reality. Starting with a small chain of stores located mostly in Oregon’s Willamette Valley, Coastal challenged AHM to deliver branding strategy and results-focused marketing that would help the retailer achieve smart, sustainable growth while continually communicating the trust, value, integrity and service that loyal Coastal customers know by heart and new ones have come to love. ![Coastal Farm & Ranch Brand Collage](https://www.ahmbrands.com/wp-content/uploads/2021/09/coastal_collage_mobile-2-scaled.jpg "coastal_collage_mobile-2") ![Coastal Farm & Ranch Brand Collage](https://www.ahmbrands.com/wp-content/uploads/2021/03/coastal_collage_webV3-scaled.jpg "coastal_collage_webV3") ## The Solution Starting in 2005 with a single print ad featuring a child smelling a blooming rhododendron, AHM has helped Coastal build market share and the brand enthusiasm that sustains it through a strategic approach driven by data, in-depth consumer research, efficient media strategies and old-fashioned brand discipline. From the millions of sales fliers and digital impressions over the years to the thousands of photos, hundreds of radio commercials and scores of video spots, AHM continues to leverage the power of brand truth to ensure that residents throughout the Pacific Northwest know that Coastal Farm & Ranch is just what the country needs. #### The Goods Print ads Digital ads Radio spots Video spots Social media Brand journalism Photography [![Farm and ranch supplies the whole herd can get behind](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel3.jpg "Farm and ranch supplies the whole herd can get behind")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel3.jpg) [![Dreaming of the next Coastal sale](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel6.jpg "Dreaming of the next Coastal sale")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel6.jpg) [![Lifestyle photography at the rodeo](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel10.jpg "Lifestyle photography at the rodeo")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel10.jpg) [![Taking a tumble, bull rider style](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel1.jpg "Taking a tumble, bull rider style")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel1.jpg) [![Photography by AHM, ranch apparel, corral fencing by Coastal](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel2.jpg "Photography by AHM, ranch apparel, corral fencing by Coastal")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel2.jpg) [![County fair time is Coastal time](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel4.jpg "County fair time is Coastal time")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel4.jpg) [![Happy hog courtesy of Coastal feed and pan](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel5.jpg "Happy hog courtesy of Coastal feed and pan")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel5.jpg) [![Photography by AHM, apparel by Coastal](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel8.jpg "Photography by AHM, apparel by Coastal")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel8.jpg) [![Native American tribal members getting prepared for a ceremony](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel9.jpg "Coastal_Carousel9")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel9.jpg) [![Photography by AHM, apparel and horse tack by Coastal](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel11.jpg "Photography by AHM, apparel and horse tack by Coastal")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel11.jpg) [![Like Coastal, committed to the next generation](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel12.jpg "Like Coastal, committed to the next generation")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel12.jpg) [![a Boy wearing a sombrero at a festival](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel13-1.jpg "Coastal_Carousel13")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Coastal_Carousel13-1.jpg) [](#vc_images-carousel-18-1789172655)[](#vc_images-carousel-18-1789172655) ## AHM Impact +143% Organic search traffic (2019-2020) Compared to 2005, today Coastal serves 3x as many communities, families, farms, ranches, urban homesteads, gardens, dogs, cats, cows, hogs, sheep, goats and horses with 20 stores and nearly 1,000 employees Each year AHM coordinates with media partners to raise funds for local charities that Coastal then matches; Oregon and Washington non-profits have received more than $400,000 to date Residents and consumers throughout the Pacific Northwest know every note of Coastal’s branded jingle by heart **Portfolio Categories:** Retail & Distribution --- ### [Hop Valley Brewing Co.](https://www.ahmbrands.com/work/hop-valley-brewing-co/) **Published:** February 22, 2021 **Author:** ahmdeveloper **Content:** ## The Challenge Hop Valley was your quintessential craft beer company when they opened their doors to thirsty fans in 2009: Fun, full of enthusiasm and flying by the seat of their pants. Faced with a relatively narrow audience and a crowded and increasingly competitive marketplace, Hop Valley challenged AHM in 2011 to develop a comprehensive, visionary strategy that would help the brand find its own path to success without losing the spirit that makes the brewery and its fans so darn…hoppy. ![Hop Valley Brewing Mobile Brand Collage](https://www.ahmbrands.com/wp-content/uploads/2021/02/HV_collage_web_mobile-scaled.jpg "HV_collage_web_mobile") ![Hop Valley Brewing Brand Collage](https://www.ahmbrands.com/wp-content/uploads/2021/02/HV_Collage3-scaled.jpg "HV_Collage3") ## The Solution Since the “Valley” in Hop Valley refers to the land around Springfield and Eugene, Oregon being the one-time epicenter of hop-growing in America, AHM borrowed from that unique and compelling sense of place to develop a strategic branding structure that stayed true to the brewery’s Pacific Northwest roots, fit the company’s quirky personality and appealed to a cross-section of beer drinkers beyond just craft die-hards. Over the past decade, as Hop Valley has grown from serving locals to serving the entire western United States, AHM’s branding expertise and strategic guidance has kept pace with every pull of the tap handle, every new release, every bright green Hop Box and every six-pack and case that goes from grocery store cooler to customer refrigerator. #### The Goods Advertising Brand Identity Brand Strategy Environmental Design Marketing Campaigns Packaging Social Media & Blog Content Videography & Photography Website [![A refreshingly different photoshoot](https://www.ahmbrands.com/wp-content/uploads/2021/01/hv_B3_3738-Edit_-scaled.jpg "A refreshingly different photoshoot")](https://www.ahmbrands.com/wp-content/uploads/2021/01/hv_B3_3738-Edit_-scaled.jpg) [![Apparel to match](https://www.ahmbrands.com/wp-content/uploads/2021/01/hv_B3_0058_-scaled.jpg "Apparel to match")](https://www.ahmbrands.com/wp-content/uploads/2021/01/hv_B3_0058_-scaled.jpg) [![From the Brewer’s Couch to your refrigerator](https://www.ahmbrands.com/wp-content/uploads/2021/01/hv_B3_8306_-scaled.jpg "From the Brewer’s Couch to your refrigerator")](https://www.ahmbrands.com/wp-content/uploads/2021/01/hv_B3_8306_-scaled.jpg) [![Hop Boxin’](https://www.ahmbrands.com/wp-content/uploads/2021/01/026_stash_B3_1003_web.jpg "Hop Boxin’")](https://www.ahmbrands.com/wp-content/uploads/2021/01/026_stash_B3_1003_web.jpg) [![Stash Pack closeup](https://www.ahmbrands.com/wp-content/uploads/2021/01/hv_mosaic_1.jpg "Stash Pack packaging by AHM")](https://www.ahmbrands.com/wp-content/uploads/2021/01/hv_mosaic_1.jpg) [](#vc_images-carousel-19-1789172656)[](#vc_images-carousel-19-1789172656) ## AHM Impact +65% Organic search traffic (2019-2020) +115% Facebook likes (2019-2020) +198% Website traffic (2019-2020) +298% Digital impressions (2019-2020) +315% Instagram followers (2019-2020) Expanded physical footprint includes branded Tasting Rooms in select locations and Hop Boxes at professional sports venues Since 2011, distribution has grown beyond Oregon to include Washington, California, Nevada, Arizona, Alaska, Hawaii, Colorado, Montana and Idaho When it comes to Oregon-brewed beers, Hop Valley ranks #2 in nationwide sales. From brewing 5,000 barrels a year in 2011, Hop Valley now brews more than 100,000/year **Portfolio Categories:** Food & Beverage, Retail & Distribution --- ### [Roseburg Forest Products](https://www.ahmbrands.com/work/roseburg-forest-products/) **Published:** March 17, 2021 **Author:** ahmdeveloper **Content:** ## The Challenge When living your values means being driven to win, operating with handshake integrity and having sawdust in your veins like the team members at Roseburg Forest Products, you need a comprehensive brand strategy that harnesses that spirit and works just as hard as everyone else. Roseburg challenged AHM to develop a cohesive, forward-thinking brand strategy that would bring clarity, consistency and efficiency to an expansive branding and marketing footprint that stretches across 12 North American manufacturing locations, nearly 3,000 employees and scores of distributors, partners and customers residing as far away as Asia. ![Roseburg Forest Products - Brand Collage created by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2021/04/roseburg_collage_web_mobile_v3.jpg "roseburg_collage_web_mobile_v3") ![Roseburg Forest Products Brand Collage created by AHM Brands](https://www.ahmbrands.com/wp-content/uploads/2021/04/roseburg_collage_web_desktop_v4-scaled.jpg "roseburg_collage_web_desktop_v4") ## The Solution Effectively tackling a branding task of this scope starts with in-depth research and AHM responded by conducting nearly one hundred individual surveys and hours of face-to-face interviews with key leaders throughout Roseburg’s operation. We then worked closely with their internal marketing team and company executives to build a comprehensive brand strategy ready to roll up its sleeves and get to work with clean visuals and a confident, approachable tone. With a vertically integrated structure of their own, Roseburg appreciates AHM’s full-service, in-house branding and marketing expertise. Whether we’re bringing their unique brand spirit to life through video pieces, digital assets, sales literature, environmental signage, apparel or dozens of other communication elements, Roseburg relies on AHM for the strategic branding skills that influence real business outcomes and keep their team focused on making lives better from the ground up. #### The Goods Brand Strategy Campaign Content Content Marketing Environment Website Strategy Video Photography Graphic Design Identity Design UX/UI Digital Marketing Traditional Marketing [![Roseburg photoshoot, Chester, South Carolina](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_01.jpg "Roseburg_Forest_Products_Carousel_01")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_01.jpg) [![Capturing Roseburg’s resource team at work](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_02.jpg "Capturing Roseburg’s resource team at work")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_02.jpg) [![Cutting-edge wood products manufacturing, Chester, South Carolina](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_22.jpg "Cutting-edge wood products manufacturing, Chester, South Carolina")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_22.jpg) [![Proud Roseburg team member](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_03.jpg "Proud Roseburg team member")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_03.jpg) [![AHM video shoot with Roseburg team members](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_23.jpg "AHM video shoot with Roseburg team members")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_23.jpg) [![Armorite™ Exterior MDF photoshoot](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_20.jpg "Armorite™ Exterior MDF photoshoot")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_20.jpg) [![Capturing Roseburg's commitment to sustainable forestry](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_21.jpg "Capturing Roseburg's commitment to sustainable forestry")](https://www.ahmbrands.com/wp-content/uploads/2021/03/Roseburg_Forest_Products_Carousel_21.jpg) [](#vc_images-carousel-20-1789172656)[](#vc_images-carousel-20-1789172656) ## AHM Impact Stronger, more consistent and cohesive branding across internal and externally facing elements ranging from product literature, print advertisements and employee recruitment to videography initiatives and Roseburg’s website Through 80 years of experience, Roseburg knows how volatile the wood products industry can be and demanded an identity and branding program with the right mix of flexibility and firmness to handle both today’s needs and whatever lies ahead **Portfolio Categories:** Industrial & Manufacturing, Retail & Distribution --- ## Slideshows ### [Café Yumm! - Slide 3](https://www.ahmbrands.com/slideshow/cafe-yumm-slide-3/) **Published:** April 22, 2024 **Author:** Kevin **Content:** *“The new locator map was a huge win for our website project. Users could now easily find a nearby restaurant, see a photo of the location, and with one click, begin a takeout or delivery order. Also, once we started building content on the new page styles, we were thrilled by how easy they were to navigate on our site, while also being more visually pleasing. We loved how we could finally showcase our food with larger photos, motion, copy pop-ups and better organization. We were also excited to have a more dynamic site that looks great on both desktop and mobile.”* – Erin M. Communications Manager at Café Yumm! **Slideshow Categories:** Café Yumm! --- ### [Café Yumm! - Slide 2](https://www.ahmbrands.com/slideshow/cafe-yumm-slide-2/) **Published:** April 22, 2024 **Author:** Kevin **Content:** *Yumm! Sauce* website YOY comparisons: - Total users: 32,614 (+642.41%) - Sessions: 42,344 (+684.87%) **Slideshow Categories:** Café Yumm! --- ### [Café Yumm! - Slide 1](https://www.ahmbrands.com/slideshow/cafe-yumm-slide-1/) **Published:** April 22, 2024 **Author:** Kevin **Content:** *Café Yumm!* website YOY comparisons: - Total users: 351,188 (+280.92%) - Sessions: 467,851 (+292.50%) **Slideshow Categories:** Café Yumm! --- ### [Eugene Mission - Slide 2](https://www.ahmbrands.com/slideshow/eugene-mission-slide-2/) **Published:** November 17, 2023 **Author:** Kevin **Content:** With life-changing stories seen over one million times in 2021-22, AHM leveraged Meta (650,315 video views) and Google/YouTube (569,253 video views) for successful, cost-effective outreach. **Slideshow Categories:** Eugene Mission --- ### [Eugene Mission - Slide 1](https://www.ahmbrands.com/slideshow/eugene-mission-slide-1/) **Published:** November 17, 2023 **Author:** Kevin **Content:** **“We are so grateful for our partnership with AHM. AHM’s creative and strategic expertise has helped us share our story in impactful ways.”** *– Sheryl Balthrop, Eugene Mission Executive Director* **Slideshow Categories:** Eugene Mission --- ### [THB - Slide 3](https://www.ahmbrands.com/slideshow/thb-slide-3/) **Published:** November 14, 2023 **Author:** Kevin **Content:** 90 days after launch of new website: - Total Users ↑ 44% - Bounce Rate ↓ 62% - Average Session Duration ↑ 152% - Pages Per Session ↑ 294% **Slideshow Categories:** The Human Bean --- ### [THB - Slide 2](https://www.ahmbrands.com/slideshow/thb-slide-2/) **Published:** November 14, 2023 **Author:** Kevin **Content:** Instagram YOY comparisons: - Followers ↑ 48% - Reach ↑ 258% - Engagement ↑ 226% **Slideshow Categories:** The Human Bean --- ### [THB - Slide 1](https://www.ahmbrands.com/slideshow/thb-slide-1/) **Published:** November 14, 2023 **Author:** Kevin **Content:** Facebook YOY comparisons: - Followers ↑ 4% - Reach ↑ 751% - Engagement ↑ 94% **Slideshow Categories:** The Human Bean --- ### [Hayward - Slide 4](https://www.ahmbrands.com/slideshow/hayward-slide-4/) **Published:** September 15, 2023 **Author:** Kevin **Content:** “I describe our Hayward project as a million little decisions that you hope add up to something greater than the sum of its parts. But there is one decision I’m very proud of. Bringing you, Tyler, and the AHM team on-board was key to our success…I owe you all one BIG thank you, and I look forward to future projects with you and your team!” *-Todd VanHorne, Nike, Inc.* **Slideshow Categories:** Hayward Field --- ### [Hayward - Slide 3](https://www.ahmbrands.com/slideshow/hayward-slide-3/) **Published:** September 15, 2023 **Author:** Kevin **Content:** Directing users with confidence and ease through an expansive venue via way-finding solutions that are both artful and practical. **Slideshow Categories:** Hayward Field --- ### [Hayward - Slide 2](https://www.ahmbrands.com/slideshow/hayward-slide-2/) **Published:** September 15, 2023 **Author:** Kevin **Content:** Integrating key story, spirit and brand truth elements into the spatial experience for all users through a combination of strategic intent, color, materials and graphics. **Slideshow Categories:** Hayward Field --- ### [Hayward - Slide 1](https://www.ahmbrands.com/slideshow/hayward-slide-1/) **Published:** September 15, 2023 **Author:** Kevin **Content:** Building and expanding on Hayward Field’s world-class reputation for history, iconic personalities and its role as an incubator of innovative thinking and achieving. **Slideshow Categories:** Hayward Field --- ### [Abby's - Slide 3](https://www.ahmbrands.com/slideshow/abbys-slide-3/) **Published:** August 23, 2023 **Author:** Kevin **Content:** - +7.27% Instagram engagement rate (2021-2022) - +67.47 Facebook engagement rate (2021-2022) - -8% Bounce rate on website (2021-2022) - Nearly doubled average time spent on website (2021-2022) **Slideshow Categories:** Abby's Pizza --- ### [Abby's - Slide 2](https://www.ahmbrands.com/slideshow/abbys-slide-2/) **Published:** August 23, 2023 **Author:** Kevin **Content:** Environmental design evolution and architectural-brand integration in restaurants strongly embraced by both local communities and shareholders. **Slideshow Categories:** Abby's Pizza --- ### [Abby's - Slide 1](https://www.ahmbrands.com/slideshow/abbys-slide-1/) **Published:** August 23, 2023 **Author:** Kevin **Content:** January 2023 postcards resulted in gross sales increase of 43% for four consecutive weeks. **Slideshow Categories:** Abby's Pizza --- ### [Oregon22 - Slide 5](https://www.ahmbrands.com/slideshow/oregon22-slide-5/) **Published:** August 16, 2023 **Author:** Kevin **Content:** Oregon’s governor, World Athletics senior executives, key statewide stakeholders and international partners all praised AHM’s deliverables strategically, aesthetically and measurably exceeding all expectations. **Slideshow Categories:** Oregon22 --- ### [Oregon22 - Slide 4](https://www.ahmbrands.com/slideshow/oregon22-slide-4/) **Published:** August 16, 2023 **Author:** Kevin **Content:** With traditional and digital messaging from Interstate 5 to Europe, AHM generated millions (and millions) of impressions for this once-in-a-lifetime event. **Slideshow Categories:** Oregon22 --- ### [Oregon22 - Slide 3](https://www.ahmbrands.com/slideshow/oregon22-slide-3/) **Published:** August 16, 2023 **Author:** Kevin **Content:** Oregon22 was the most-attended track and field event in the history of Oregon and enjoyed over a billion total global viewers. **Slideshow Categories:** Oregon22 --- ### [Oregon22 - Slide 2](https://www.ahmbrands.com/slideshow/oregon22-slide-2/) **Published:** August 16, 2023 **Author:** Kevin **Content:** - 3,486 workforce uniform kits - 8,000 World Wide Welcome Youth Relay participants - 34,000 WCH Oregon22 app downloads - 150,000 tickets sold - 13.7 million TV viewers **Slideshow Categories:** Oregon22 --- ### [Oregon22 - Slide 1](https://www.ahmbrands.com/slideshow/oregon22-slide-1/) **Published:** August 16, 2023 **Author:** Kevin **Content:** - 10 days of events - 40 countries’ fans represented - 50 states’ fans represented - 77 Oregon cities supported Oregon22 marketing program - 1,583 volunteers - 1,700 athletes **Slideshow Categories:** Oregon22 --- ### [Ovation - Slide 4](https://www.ahmbrands.com/slideshow/ovation-slide-4-2/) **Published:** June 30, 2023 **Author:** ahmdeveloper **Content:** Brand consistency at every touchpoint builds both immediate value and long-term market equity. **Slideshow Categories:** Ovation by Avamere --- ### [Ovation - Slide 4](https://www.ahmbrands.com/slideshow/ovation-slide-4/) **Published:** June 30, 2023 **Author:** ahmdeveloper **Content:** Brand consistency at every touchpoint builds both immediate value and long-term market equity. **Slideshow Categories:** Ovation by Avamere --- ### [Ovation - Slide 3](https://www.ahmbrands.com/slideshow/ovation-slide-3/) **Published:** June 30, 2023 **Author:** ahmdeveloper **Content:** The branded two-week team-member training program helps ensure guests enjoy a unique, reliable and high-end service experience for years to come. **Slideshow Categories:** Ovation by Avamere --- ### [Ovation - Slide 2](https://www.ahmbrands.com/slideshow/ovation-slide-2/) **Published:** June 30, 2023 **Author:** ahmdeveloper **Content:** A comprehensive and cohesive foundation gives Ovation a clear, scalable brand roadmap for decades ahead. **Slideshow Categories:** Ovation by Avamere --- ### [Ovation - Slide 1](https://www.ahmbrands.com/slideshow/ovation-slide-1/) **Published:** June 30, 2023 **Author:** ahmdeveloper **Content:** After years of meticulous, strategic planning for well over $150 million in developments, Ovation Heartwood Preserve successfully opened in Omaha, Nebraska while Ovation Sienna Hills successfully opened in St. George, Utah. **Slideshow Categories:** Ovation by Avamere --- ### [Hopvalley - Stats](https://www.ahmbrands.com/slideshow/hopvalley-stats/) **Published:** May 18, 2021 **Author:** ahmdeveloper **Content:** +65% Organic search traffic (2019-2020) +115% Facebook likes (2019-2020) +198% Website traffic (2019-2020) +298% Digital impressions (2019-2020) +315% Instagram followers (2019-2020) **Slideshow Categories:** Hopvalley --- ### [Bushnell - Slide 1](https://www.ahmbrands.com/slideshow/bushnell-slide-1/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** Strong adoption of the new name and identity at all levels of the community – students, staff, alumni and partners **Slideshow Categories:** Bushnell --- ### [Bushnell - Slide 2](https://www.ahmbrands.com/slideshow/bushnell-slide-2/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** Evolution toward an omni-channel audience experience through strategic communication of brand intent and spirit via a variety of mediums **Slideshow Categories:** Bushnell --- ### [Bushnell - Slide 3](https://www.ahmbrands.com/slideshow/bushnell-slide-3/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** +143% Organic search traffic (2019-2020) **Slideshow Categories:** Coastal --- ### [Bushnell - Slide 4](https://www.ahmbrands.com/slideshow/bushnell-slide-4/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** +157% Facebook impressions (2019-2020) **Slideshow Categories:** Bushnell --- ### [Bushnell - Slide 5](https://www.ahmbrands.com/slideshow/bushnell-slide-5/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** +310% Digital impressions (2019-2020) **Slideshow Categories:** Bushnell --- ### [Coastal - Slide 1](https://www.ahmbrands.com/slideshow/coastal-slide-1/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** Compared to 2005, today Coastal serves 3x as many communities, families, farms, ranches, urban homesteads, gardens, dogs, cats, cows, hogs, sheep, goats and horses with 20 stores and nearly 1,000 employees **Slideshow Categories:** Coastal --- ### [Coastal - Slide 2](https://www.ahmbrands.com/slideshow/coastal-slide-2/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** Each year AHM coordinates with media partners to raise funds for local charities that Coastal then matches; Oregon and Washington non-profits have received more than $400,000 to date **Slideshow Categories:** Coastal --- ### [Coastal - Slide 3](https://www.ahmbrands.com/slideshow/coastal-slide-3/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** Residents and consumers throughout the Pacific Northwest know every note of Coastal’s branded jingle by heart **Slideshow Categories:** Coastal --- ### [Jane Sanders - Slide 1](https://www.ahmbrands.com/slideshow/jane-sanders-slide-1/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** The Sanders family was overjoyed with how their generous donation honors UO Softball and Oregon’s unique resources while encouraging the next generation of athletes **Slideshow Categories:** Jane Sanders --- ### [Jane Sanders - Slide 2](https://www.ahmbrands.com/slideshow/jane-sanders-slide-2/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** New recruits cite Jane Sanders Stadium as a special place they’re honored to call home **Slideshow Categories:** Jane Sanders --- ### [Jane Sanders - Slide 3](https://www.ahmbrands.com/slideshow/jane-sanders-slide-3/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** The stadium proved so popular upon opening that extra seating was soon added **Slideshow Categories:** Jane Sanders --- ### [Jane Sanders - Slide 4](https://www.ahmbrands.com/slideshow/jane-sanders-slide-4/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** Earned AHM an AIA Subcontractor of the Year award (nominated by SRG Partnerships) **Slideshow Categories:** Jane Sanders --- ### [Roseburg - Slide 1](https://www.ahmbrands.com/slideshow/roseburg-slide-1/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** Stronger, more consistent and cohesive branding across internal and externally facing elements ranging from product literature, print advertisements and employee recruitment to videography initiatives and Roseburg’s website **Slideshow Categories:** Roseburg --- ### [Roseburg - Slide 2](https://www.ahmbrands.com/slideshow/roseburg-slide-2/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** Through 80 years of experience, Roseburg knows how volatile the wood products industry can be and demanded an identity and branding program with the right mix of flexibility and firmness to handle both today’s needs and whatever lies ahead **Slideshow Categories:** Roseburg --- ### [TrackTown - Slide 1](https://www.ahmbrands.com/slideshow/5378-2-2/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** Event-over-event attendance and ticket sale growth from ’08 to ’12 to ’16 for U.S. Track & Field Olympic Trials **Slideshow Categories:** TrackTown --- ### [TrackTown - Slide 2](https://www.ahmbrands.com/slideshow/tracktown-slide-2-2/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** TrackTown USA played a lead role in securing a six-year award for Hayward Field to host the NCAA Division I Men’s and Women’s Outdoor Track and Field Championships from 2013-2018 **Slideshow Categories:** TrackTown --- ### [TrackTown - Slide 3](https://www.ahmbrands.com/slideshow/tracktown-slide-3-2/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** TrackTown USA played a lead role in bringing the IAAF World Junior Championships in Athletics to Eugene in 2014, the World Athletics Indoor Championships to Portland, Oregon in 2016 and will help host the World Athletics Championships in Eugene in 2022 **Slideshow Categories:** TrackTown --- ### [TrackTown - Slide 4](https://www.ahmbrands.com/slideshow/tracktown-slide-4-2/) **Published:** June 4, 2021 **Author:** ahmdeveloper **Content:** TrackTown USA played a lead role in securing a four-year award for Hayward Field to host the Pac-12 Championships from 2024-2027 **Slideshow Categories:** TrackTown --- ### [Hopvalley - Footprint](https://www.ahmbrands.com/slideshow/hopvalley-footprint/) **Published:** May 18, 2021 **Author:** ahmdeveloper **Content:** Expanded physical footprint includes branded Tasting Rooms in select locations and Hop Boxes at professional sports venues **Slideshow Categories:** Hopvalley --- ### [Hopvalley - Distribution](https://www.ahmbrands.com/slideshow/hopvalley-distribution/) **Published:** May 18, 2021 **Author:** ahmdeveloper **Content:** Since 2011, distribution has grown beyond Oregon to include Washington, California, Nevada, Arizona, Alaska, Hawaii, Colorado, Montana and Idaho When it comes to Oregon-brewed beers, Hop Valley ranks #2 in nationwide sales. **Slideshow Categories:** Hopvalley --- ### [Hopvalley - Barrels](https://www.ahmbrands.com/slideshow/hopvalley-barrels/) **Published:** May 18, 2021 **Author:** ahmdeveloper **Content:** From brewing 5,000 barrels a year in 2011, Hop Valley now brews more than 100,000/year **Slideshow Categories:** Hopvalley --- ### [UO Pioneer Awards - Slide 1](https://www.ahmbrands.com/slideshow/uo-pioneer-awards-slide-1/) **Published:** May 18, 2021 **Author:** ahmdeveloper **Content:** Event helped Office of Stewardship retain, grow and develop their donor base, which in turn helped students and programs throughout the university **Slideshow Categories:** UO Pioneer Awards --- ### [UO Pioneer Awards - Slide 2](https://www.ahmbrands.com/slideshow/uo-pioneer-awards-slide-2/) **Published:** May 18, 2021 **Author:** ahmdeveloper **Content:** Award honorees during AHM’s tenure as branding and event partner included Connie Ballmer (2019), Amy and Ross Kari (2018), Mary and Timothy Boyle (2017), Harry Glickman (2016) and the Honorable Ancer Haggerty (2015) **Slideshow Categories:** UO Pioneer Awards --- ## Categories ### [Brand Guidance](https://www.ahmbrands.com/category/brand-guidance/) **Description:** Discover insightful posts on brand guidance from AHM Brands, providing practical advice to enhance your brand's presence and impact. --- ### [Trending](https://www.ahmbrands.com/category/trending/) **Description:** Discover what's trending in branding and marketing with AHM Brands' latest updates, insights, and industry-shifting news. --- ### [Project Spotlight](https://www.ahmbrands.com/category/project-spotlight/) **Description:** Learn from AHM Brands' Case in Point series, featuring real-world examples of impactful branding, marketing, and design strategies. --- ### [Celebrations](https://www.ahmbrands.com/category/celebrations/) **Description:** Discover AHM Brands' Celebrations, where we share exciting news, significant company milestones, and memorable events that highlight our journey. --- ### [Case in Point](https://www.ahmbrands.com/category/case-in-point/) **Description:** Explore AHM Brands' case-in-point page. Discover how strategies and solutions transform businesses across various industries. Read more! --- ## Tags ### [Written Strategy](https://www.ahmbrands.com/tag/written-strategy/) --- ### [Discovery](https://www.ahmbrands.com/tag/discovery/) --- ### [Brand Identity Series](https://www.ahmbrands.com/tag/brand-identity-series/) **Description:** Discover AHM Brands' Brand Identity Series. Learn how to create a compelling brand identity that resonates with your audience. --- ## Portfolio Categories ### [Athletics & Events](https://www.ahmbrands.com/portfolio-category/athletics/) **Description:** Explore AHM Brands' athletics portfolio, showcasing innovative branding and marketing solutions for sports organizations and events. --- ### [Industrial & Manufacturing](https://www.ahmbrands.com/portfolio-category/manufacturing/) **Description:** Explore AHM Brands' manufacturing portfolio, featuring innovative design and marketing solutions that enhance industrial brands. --- ### [Retail & Distribution](https://www.ahmbrands.com/portfolio-category/retail/) **Description:** Discover AHM Brands' retail portfolio, showcasing creative design and effective marketing strategies to elevate brand identity and boost engagement. --- ### [Higher Education](https://www.ahmbrands.com/portfolio-category/higher-education/) **Description:** Explore AHM Brands' higher education portfolio, showcasing innovative design and marketing solutions for universities and colleges. --- ### [Non-Profit](https://www.ahmbrands.com/portfolio-category/non-profit/) **Description:** Discover AHM Brands' work with non-profits, featuring strategic branding and effective marketing to support impactful causes. --- ### [Food & Beverage](https://www.ahmbrands.com/portfolio-category/restaurant/) **Description:** Learn how AHM Brands helps elevate food and beverage brands with unique design and marketing strategies to boost visibility and customer loyalty. --- ### [Architecture & Construction](https://www.ahmbrands.com/portfolio-category/architecture-construction/) **Description:** See how AHM Brands transforms architecture and construction projects with cutting-edge design, engaging experiences, and impactful marketing. --- ### [Senior Living](https://www.ahmbrands.com/portfolio-category/senior-living/) **Description:** See AHM Brands' senior living projects, delivering exceptional branding and strategic marketing solutions for vibrant senior communities. --- ## Portfolio Tags ### [Brand Strategy](https://www.ahmbrands.com/portfolio_tag/brand-strategy/) --- ### [Content](https://www.ahmbrands.com/portfolio_tag/content/) --- ### [Campaign](https://www.ahmbrands.com/portfolio_tag/campaign/) --- ### [Environment](https://www.ahmbrands.com/portfolio_tag/environmental/) --- ### [Apparel](https://www.ahmbrands.com/portfolio_tag/apparel/) --- ### [Print](https://www.ahmbrands.com/portfolio_tag/print/) --- ### [Screen](https://www.ahmbrands.com/portfolio_tag/screen/) --- ### [brandsinaction](https://www.ahmbrands.com/portfolio_tag/brandsinaction/) --- ### [CTA_home](https://www.ahmbrands.com/portfolio_tag/cta_home/) --- ## Slideshow Categories ### [UO Pioneer Awards](https://www.ahmbrands.com/slideshow_category/uo-pioneer-awards/) --- ### [Hopvalley](https://www.ahmbrands.com/slideshow_category/hopvalley/) --- ### [TrackTown](https://www.ahmbrands.com/slideshow_category/tracktown/) --- ### [Roseburg](https://www.ahmbrands.com/slideshow_category/roseburg/) --- ### [Jane Sanders](https://www.ahmbrands.com/slideshow_category/jane-sanders/) --- ### [Coastal](https://www.ahmbrands.com/slideshow_category/coastal/) --- ### [Bushnell](https://www.ahmbrands.com/slideshow_category/bushnell/) --- ### [Ovation by Avamere](https://www.ahmbrands.com/slideshow_category/ovation/) --- ### [Oregon22](https://www.ahmbrands.com/slideshow_category/oregon22/) --- ### [Abby's Pizza](https://www.ahmbrands.com/slideshow_category/abbys-pizza/) --- ### [Hayward Field](https://www.ahmbrands.com/slideshow_category/hayward-field/) --- ### [The Human Bean](https://www.ahmbrands.com/slideshow_category/the-human-bean/) --- ### [Eugene Mission](https://www.ahmbrands.com/slideshow_category/eugene-mission/) --- ### [Café Yumm!](https://www.ahmbrands.com/slideshow_category/cafe-yumm/) ---