"Win the Day" has become the rallying cry for University of Oregon football and AHM Brands was tasked with creating a one-of-kind game-day experience for VIPs and special guests both at home games and on the road. Seamlessly blending historical imagery, academic exhibits, multi-media environments and athletic displays, the Win the Day Experience exceeded everyone’s expectations. Version 3.0 will debut in Fall 2015.
When you have the most storied track and field program in the world and you’re located in TrackTown USA, your offices better be up to par. That’s why the University of Oregon hired AHM Brands to craft a design and execute a vision for their Track & Field offices that would embody the program’s past, present and future. Through a combination of historic artifacts, large-scale imagery and bold design, AHM delivered a functional and stunningly impressive environment. The project earned additional recognition in 2014 with an international Market Award from Design is... magazine.
From time to time clients ask us to create one-of-a-kind items. Whether it be event environments, special stationary or unique gifts, AHM Brands has the resources, creativity and expertise to create original, imaginative solutions to whatever marketing need you may have.
AHM Brands is an industry leader in creating environmental design that honors history, celebrates the present and looks ahead with enthusiasm to the future. At Matthew Knight Arena on the University of Oregon campus, all these elements come together in the interior design of the arena’s select skyboxes. Modern, bold and classy with a keen eye for detail, the design captures the essence of Oregon athletics.
AHM Brands is no stranger to high-profile, national-level campaigns, as the ads below demonstrate. Whether crafting bold and sophisticated newspaper ads ahead of Marcus Mariota’s 2014 Heisman Trophy win or creating and coordinating outdoor advertising in the Los Angeles market for the Rose Bowl, AHM delivers on tactics, message and impact.
AHM Brands collaborated with University of Oregon personnel to craft a new brand standardization guide to improve logo and word mark consistency both inside and outside of the University. The resulting updated signature and branding bar solution was integrated in 2014 into the University's first-ever brand extension campaign.
When the University of Oregon Alumni Association needed help improving their marketing and branding materials, they turned to AHM Brands. What resulted was a fresh take on the Alumni look with updated logos, apparel and stationary.
October 2014 saw the launch of the University of Oregon's Capital Campaign initiative with a one-night, invitation-only event. AHM Brands was tasked with delivering an environmental experience that would "wow" the donors in attendance and set the stage for a successful campaign. Through expert use of lighting, texture, sound, video, materials and displays, AHM created an environment that perfectly captured the sentiment "We Fly".
The UO College of Arts & Sciences engaged AHM Brands to create a new visual identity platform. Working with a variety of stakeholders, AHM successfully crafted a new wordmark and a comprehensive visual identity guide outlining exactly how the College of Arts & Sciences will present itself to students, faculty and the public at large.
AHM Brands helped the City of Eugene bring to life a "We Can!" campaign in 2012. Coinciding with the 2012 U.S. Olympic Track & Field Trials, "We Can!" focused on reducing waste, increasing recycling and using renewable energy to achieve a zero-waste event. AHM provided branding direction, marketing collateral and environmental design.
As one of the America’s premier marathons, the Eugene Marathon needed a premier marketing and advertising partner to bring its vision to life. Beginning with the 2014 Marathon, AHM Brands worked across all touchpoints, including logo work, runners’ bibs, social media, apparel, print collateral and credentials to deliver a unique and consistent brand experience for participants and fans. After three straight years of successful events, including a "10 Years Running" tribute in 2016 to celebrate the Marathon's first decade, AHM Brands and the Eugene Marathon are already sprinting ahead to the 2017 race.
As Eugene's premier craft brewery, Hop Valley Brewing Co. turned to AHM Brands to create a cohesive branding profile including new packaging, updated merchandise and a fresh website, along with print and television ads. In 2013, AHM designed Hop Valley's new Tasting Room in Eugene's Whiteaker Neighborhood, incorporating reclaimed wood, hop motifs, outdoor spaces and digital beer menus. In 2014, the Tasting Room project was recognized with both a Colleague's Choice Award and a coveted first-place People's Choice Award in the commercial category from the Southwestern Oregon Chapter of the American Institute of Architects and the Willamette Valley section of the American Society of Landscape Architects.
In the summer of 2014, more than 2,000 athletes from around the world descended on Eugene, Oregon for the IAAF World Junior Championships. The event organizers at TrackTown USA relied on AHM Brands to provide creative and branding direction for the event—the first time it had ever been held on U.S. soil. What resulted was a pre-event launch campaign, original brandscape materials and a complete array of outdoor advertising. Working with a variety of stakeholders and sponsors, AHM delivered a consistent brand experience, increased public awareness and helped set the stage for a successful Championships event.
When Northwest Christian University in Eugene needed comprehensive marketing solutions for their undergraduate, graduate and adult degree programs, they turned to AHM Brands. Through a mixture of new online materials, print collateral, outdoor advertising and fresh television and radio spots, NCU is reaching more students--and customers--than ever before.
Based in Eugene, PakTech quietly makes recycled handle solutions used in the packaging of mass-consumer goods shipped around the world. PakTech hired AHM Brands to help them stand out in a competitive field. With a new website, custom-built mobile app, eye-catching tradeshow booth and effective print ads, PakTech is communicating their innovative, high-tech approach to the world of packaging and growing their business in the process.
Riverwalk apartments in Eugene approached AHM Brands to create a re-branded identity ahead of their opening in 2014. Starting with an existing logo, AHM crafted an updated color palette and feel for the brand then set to work creating complimentary outdoor ads, print ads, direct mail pieces and radio spots. Following a successful launch, Riverwalk continues to rely on AHM for day-to-day marketing assistance and creative direction.
When Seventh Mountain Resort in Bend, Oregon needed to improve their marketing game, they tapped AHM Brands for the job. Utilizing active imagery and evoking at different turns adventure, relaxation, romance and lifetime memories, AHM crafted a complete compliment of advertising and promotional materials communicating Seventh Mountain's extensive offerings. Premier solutions for a premier property.
Summer 2012. Eugene. Historic Hayward Field. A spot on the U.S. Olympic Track & Field Team on the line. That was TrackTown 12, a multiple-day event focused on athletes and their fans. AHM Brands acted as lead creative force behind the event, providing imaginative branding solutions and crafting memorable marketing materials. With a comprehensive approach, AHM brought consistency and inspiration to all touchpoints both inside and outside TrackTown 12.
Real-life superheroes. That was the theme AHM Brands developed and deployed for TrackTown 16. As the 2016 U.S. Olympic Track & Field Trials descended on Eugene, Oregon and Historic Hayward Field, public-facing communication vehicles let audiences know “The Heroes are Coming!” Featuring custom, superhero-inspired illustrations as a focal point for branding, AHM delivered a consistent and comprehensive suite of assets ranging from credentials and key cards to airport advertising, street banners, event programs and large-scale on-site graphics.
TrackTown USA acts as the umbrella organization responsible for attracting premier track and field events to Oregon and Eugene. From the 2008 U.S. Track & Field Olympic Trials held at Hayward Field in Eugene to the 2016 IAAF World Indoor Championships in Portland, TrackTown USA presents the bids and covers all the angles to make sure Oregon remains America's track and field capital. AHM Brands' work with TrackTown USA has been truly comprehensive--from branding and logo work to websites to ongoing event support to apparel to generating media coverage to crafting sponsorship guides. With the team at AHM behind them, TrackTown USA has reached a broader audience and improved their presence as they continue racing for the gold.
As Eugene's newest retirement community, Waterford Grand wanted to establish their business and needed a marketing firm with expertise, creativity and branding smarts. They chose AHM Brands. Starting with artwork and overall brand direction, AHM set to work creating print and outdoor ads, custom television spots, brochure solutions and a unique stationery package.