Blog

“I describe our Hayward project as a million little decisions that you hope add up to something greater than the sum of its parts. But there is one decision I’m very proud…

Directing users with confidence and ease through an expansive venue via way-finding solutions that are both artful and practical.

Integrating key story, spirit and brand truth elements into the spatial experience for all users through a combination of strategic intent, color, materials and graphics.

Building and expanding on Hayward Field’s world-class reputation for history, iconic personalities and its role as an incubator of innovative thinking and achieving.