Hailing from our hometown of Eugene, Oregon, Café Yumm! is known for simple, delicious, nutritious food that nourishes body, mind and soul.
With a growing footprint of casual restaurants across the Pacific Northwest and a growing following for its Yumm! sauce products, Café Yumm! challenged AHM to blend the two experiences into a single cohesive website supported by an improved social media strategy focused on accountable results.
By using research and analysis to understand audiences and the competition, AHM developed a consistent, flavorful website theme that captures Café Yumm!’s wholesome character while delivering the kind of experience customers crave. Placing both the restaurant side and the Yumm! products side within a single theme allowed AHM to strengthen brand connection and headed off any potential consumer confusion by delivering a reimagined digital experience that reflects the vibrancy of Café Yumm!’s delectable delights.
To invite more customers into Café Yumm!’s culture of cuisine, AHM crafted a robust digital marketing strategy designed to tantalize tastebuds and appeal to appetites from Beaverton to Boise and beyond. A framework of analytics and reporting helps navigate this dynamic digital landscape while enabling Café Yumm! to track digital footprints and gain key audience insights. Armed with these insights, AHM helps Café Yumm! refine their approach and maximize their reach as an Oregon original that continues to serve up a “Soul satisfying… Deeply nourishing®” lifestyle to fans and foodies across the Northwest.
“Our new website is gorgeous and much more functional. We are happy that users can now easily find what they want…our food!”
– Erin M., Communications Manager at Café Yumm!
