Hop Valley was your quintessential craft beer company when they opened their doors to thirsty fans in 2009: Fun, full of enthusiasm and flying by the seat of their pants.
Faced with a relatively narrow audience and a crowded and increasingly competitive marketplace, Hop Valley challenged AHM in 2011 to develop a comprehensive, visionary strategy that would help the brand find its own path to success without losing the spirit that makes the brewery and its fans so darn…hoppy.