Reinventing something as traditional as senior living requires vision, tenacity and exceptional branding support.
The Avamere Family of Companies challenged AHM to develop a comprehensive brand and go-to-market strategy for their concept of senior living campuses offering a continuum of care that includes active living, assisted living and memory care across multiple buildings on a full campus.
After extensive research with both Avamere stakeholders and potential residents, AHM crafted a complete written and visual strategy designed to capture how purposeful, cultivated services would continually celebrate, engage and inspire senior guests in their new home. Influenced by the idea of sustained applause, the Ovation brand was born.
With an identity, focused mission statement and a set of actionable core values in place, AHM integrated the Ovation brand story into every consumer touchpoint, from signage to sales materials and from napkins to parking passes. This integration included an employee onboarding for which AHM designed a two-week training program from scratch to ensure team members understand their role in fulfilling Ovation’s brand promise.