Founded in what might be the greenest corner of the country, Revana Collective is an Oregon-born company offering high-quality, plant-based cannabinoid products that are 100% THC-free.
Revana Collective challenged AHM to deliver effective, creative brand and marketing solutions strategically designed to achieve consumer growth and scale in the ever-evolving and highly competitive CBD market.
With a clear directive to support both a market launch and long-term strategic growth for Revana Collective, AHM first developed a written and visual identity ready to provide a practical and inspirational brand foundation. From there, Revana’s commitment to “natural relief for all” became the focal point of not only a compelling messaging strategy, but also consumer packaging designed to convey the idea of approachable sophistication. This approachable sophistication balances the authentic knowledge, thought leadership and businesses savvy of Revana’s diversified ownership with a mainstream medicinal packaging look featuring a clean palette with an emphasis on functional benefits. The result is a shelf presence that stands out amongst peers. Since connecting with wellness enthusiasts and those seeking natural remedies was crucial for Revana’s short-term and long-term success, AHM also developed a website, email marketing layouts, in-store materials and social media strategies all informed by new, formalized brand standards. By harmonizing the brand with a sense of place and a clear dedication to quality, AHM helped Revana achieve its vision of helping consumers enjoy all-natural relief with an Oregon state of mind.
