Zentopia’s lineup of good-for-you, feel-good CBD teas and sparkling waters are crafted to turn boosting up or chilling out into pure zenjoyment.
With a vision to build a smart, scalable brand from the ground up, Zentopia challenged AHM to develop a comprehensive branding and marketing strategy that would balance wellness and whimsy to successfully stand out in a vertical that is overflowing with competition.
Taking zenspiration from Zentopia’s core belief that great CBD products should taste as good as they make you feel, AHM extended that idea of clean, sophisticated quality into every aspect of Zentopia’s quirky and colorful brand identity, including written and visual strategy, packaging, photography and distributor and point-of-sale materials. Zenergizing the new brand depended on connecting with Zentopia’s target audience so AHM created an immersive website and supported it with a curated social media presence, compelling email marketing campaigns and effective digital advertisements that introduced wellness fanatics, Zen masters and those who just want to indulge without the indulgence to their new favorite guilt-free beverage. Though Oregon-born and the most popular CBD beverage in the Pacific Northwest, Zentopia’s national online sales and growing in-store distribution from Alaska and California to Montana and Colorado continues to expand a zensational brand experience that stands out from the pack.
Delivering nationwide results and success in an immature vertical (CBD beverages) that lacks consistent rules and governance from state to state.
