Grassroots Consumer Engagement: Zentopia and Glow Yoga

Identifying innovative strategies is a key part of helping our clients stay relevant and engaged with their audiences. That’s why a few months back we worked behind the scenes to facilitate a unique, ongoing collaboration between Zentopia and Glow Yoga – Eugene, Oregon’s premier modern mindful movement studio. Each month, we provide Glow Yoga’s owner Chelsea Duke with a cooler (or two) of refreshing CBD drinks from Zentopia, then step back and watch the magic happen.

“Most of the people attending haven’t heard of Zentopia or tried CBD-infused drinks so I feel it’s eye-opening for them,” says Chelsea. “I have had several people say how much they like it and that they have placed orders through the Zentopia website because of trying it at Glow Yoga.”

This grassroots partnership shows the power of hyper-focused, micro branding and marketing to work alongside broader, macro efforts. By facilitating a partnership and relationship between Zentopia and Glow Yoga, we’re able to tap into a health-conscious and wellness-focused audience that aligns with Zentopia’s brand values and identity. The drink giveaways create a tangible touchpoint for consumers and would-be consumers, allowing them to experience the product in a relaxed, relevant and engaging setting.

“Our students particularly love the calming effect of the Chill Zentopia drinks,” shares Chelsea. “It’s ideal for us to give these out during nighttime sessions and tell people to have one after class.”

The result is a win-win scenario for both brands. For Zentopia, it’s an opportunity to directly engage with potential customers, receive real-time feedback and continue building a loyal following in a core market. For Glow Yoga, it enhances the overall experience for their clients, adding value to their classes with delicious, healthy beverages and reinforcing a sense of community.

“Our clients are always so excited to get a Zentopia drink after class,” says Chelsea. “It makes the whole experience feel so special.”

Grassroots collaborations like this one between Zentopia and Glow Yoga underscore the importance of local partnerships in driving brand growth and supporting your Brand Ecosystem. By fostering authentic connections and providing real value, AHM helps brands significantly boost their visibility and consumer engagement on the way to sustained success and growth.