Abby’s Legendary Pizza


The Challenge

For nearly 60 years, Abby’s Legendary Pizza has been known for a classic parlor experience, supporting local communities and serving up delicious pizza with toppings all the way to the edge.

When the 36-location Pacific Northwest chain needed a brand evolution and not a revolution, Abby’s turned to AHM to deliver a refresh that would respect a well-earned retail legacy with creative communication solutions that weren’t too, you know, cheesy.

Collage of assets for Abby's Pizza

The Solution

While the challenge was simple enough, finding practical solutions required determining exactly what to evolve in a legendary pizza tradition that’s been serving Northwest communities since 1964. The answer was apparent after working closely alongside Abby’s leadership and staff who knew the pizza purveyor’s future lay in its past: a classic pizza experience served with a side of hometown flavor. AHM in turn offered communication and marketing solutions that built on the chain’s traditional parlor appeal while modernizing the brand for another 60 years of success. From reworking its logo and revamping its website to producing TV spots and redesigning restaurant interiors, AHM continues to help Abby’s serve up the Northwest’s favorite pizza tradition.


Architectural-Brand Integration
Brand Strategy
Direct Marketing
Graphic Design
Script Writing
Signage & Wayfinding
Social Media & Content Marketing
UX/UI Design
Website Design & Development

    AHM Impact

    January 2023 postcards resulted in gross sales increase of 43% for four consecutive weeks.
    Environmental design evolution and architectural-brand integration in restaurants strongly embraced by both local communities and shareholders.
    • +7.27% Instagram engagement rate (2021-2022)
    • +67.47 Facebook engagement rate (2021-2022)
    • -8% Bounce rate on website (2021-2022)
    • Nearly doubled average time spent on website (2021-2022)