Southport Lumber Co.

Southport banner image

The Challenge

In what’s often a conventional, old-fashioned industry, Southport emerges as a true trailblazer. Utilizing cutting-edge technology and logistics, Southport offers its clients in the timber industry a business they can grow with.

Southport challenged AHM to refine their identity and transform a well-known brand in the Pacific Northwest into a national brand that can be recognized for quality people and quality products staying true to their roots.

Southport brand collage

The Solution

With a clear mission to use Southport’s unique character and spirit to strategically refine its brand identity, it became critical to conduct site visits, talk directly with employees and learn about the company’s past, present and future. Given Southport’s location in the heart of Oregon’s south coast logging country, bringing forward an authentic brand meant staying rooted in small-town humility while embracing innovation and new traditions. AHM Brands brought to life the brand’s narrative with captivating photography, a logo refresh and a reimagined website that crafts a compelling journey for audiences to discover how Southport stands apart as a state-of-the-art timber company that’s simply cut from different stock.


Brand Strategy
Branded Collateral
Discovery & Research
Graphic Design
UI/UX Design
Website Design & Development
Website Hosting


    “AHM’s team is not only talented but also a pleasure to work with. Their positive attitude and open-mindedness make them true partners in our journey to success.

    I’m continually impressed by AHM’s attention to detail. They meticulously plan and execute every project, ensuring every aspect aligns with our brand’s values.

    Collaborating with AHM has been a game-changer for our business. Their creativity and innovative ideas have taken our brand to new heights.”

    -Payton Smith, Southport Marketing Director