Eugene, Oregon is known the world over as “Track Town, USA” and the namesake organization is a leading developer and promoter of high-profile track and field events in the United States, especially those hosted in its backyard at historic Hayward Field.
For more than a decade, TrackTown USA’s team has challenged AHM to deliver guidance and communications support fit enough to meet the evolving and growing needs of a globally recognized athletics event and promotion organization.
No one disputes that Eugene earned its “Track Town USA” moniker by finding something to be the best at and never letting go. Ensuring that stays the case motivated AHM to develop a simple, focused brand strategy for TrackTown USA that’s flexible enough to not only meet the unique communication needs of regional, national and international events, but also accommodate teammates that range from governing bodies such as the USOPC, the USATF, the NCAA and the Pac-12 Conference to partners such as the University of Oregon, event sponsors, industry supporters and community organizations.
From conducting research and developing conceptual themes, to promoting ticket sales and orchestrating immersive experiences that start from hotel or home and increasingly reverberate until the ultimate track-side payoff, AHM sees each new TrackTown USA-sponsored event as a chance to use our highly trained print, screen and environment capabilities to deliver the finest performance yet.
Brand Strategy
Messaging Architecture
Campaign
Media Guidance and Management
Environmental Graphic Design
Branded Apparel and Collateral
Advertisements (Print and Digital)
